In the ever-evolving world of digital marketing, one thing remains consistent—backlinks are a major factor in SEO success. While there are two main types of backlinks—dofollow and nofollow—it’s the dofollow backlinks that carry the real weight when it comes to boosting your website’s authority and search engine rankings.
So how can you create a dofollow backlink strategy that actually delivers results? In this guide, we’ll break down what follow backlinks are, why they matter, and most importantly, how to build them strategically.
What Are Dofollow Backlinks?
Dofollow backlinks are standard hyperlinks that pass link juice (or SEO value) from one site to another. When a high-authority
SEO Dofollow Backlinks website links to your content with a dofollow tag, it tells search engines that your content is trustworthy and relevant.
Unlike nofollow links, which tell search engines not to follow or pass authority, dofollow links directly contribute to improving your site’s domain authority, page authority, and ranking potential on Google.
Why Dofollow Backlinks Matter in SEO
Here’s why follow backlinks are crucial:
Boost Search Engine Rankings – Google uses backlinks as a key ranking factor. The more quality dofollow links you have, the better your content ranks.
Increase Domain Authority – Gaining backlinks from high-authority sites helps strengthen your overall website authority.
Drive Referral Traffic – Users clicking on dofollow backlinks from related sites are more likely to be interested in your content.
Enhance Online Credibility – A backlink from a trusted source acts like an endorsement of your content.
Step-by-Step Guide to Building a Dofollow Backlink Strategy
Let’s dive into how to build a strong dofollow backlink profile.
1. Start with High-Quality Content
Your content is the foundation of any backlink strategy. Nobody wants to link to low-value or generic pages. Here’s how to ensure your content stands out:
Solve a problem or offer something unique.
Use original research, statistics, or case studies.
Include infographics, videos, and visuals that can be shared and embedded.
Ensure it's well-structured, easy to read, and SEO optimized.
When you create link-worthy content, you increase the chances of earning natural dofollow backlinks.
2. Conduct a Backlink Audit
Before building new backlinks, analyze your current backlink profile:
Use tools like Ahrefs, SEMrush, or Ubersuggest.
Identify your existing dofollow and nofollow links.
Look for any toxic backlinks that could harm your rankings.
Benchmark against competitors to understand what types of content are attracting links in your niche.
3. Guest Posting on Authority Websites
Guest blogging is one of the most effective ways to earn high-quality dofollow backlinks. Here’s how to do it right:
Identify blogs or websites in your niche with high domain authority.
Pitch unique and valuable topics.
Ensure you’re allowed to include a dofollow backlink in your bio or content.
Focus on quality over quantity—one backlink from a top site is worth more than ten from low-authority blogs.
4. Broken Link Building
This strategy involves finding broken links on relevant websites and offering your content as a replacement.
Steps to follow:
Use Check My Links or Broken Link Checker.
Search for broken pages on niche sites.
Reach out to the webmaster suggesting your relevant content as a replacement.
It’s a win-win situation: the site owner fixes a broken link, and you gain a dofollow backlink.
5. Create Shareable Infographics
Infographics are visual magnets for backlinks.
Design engaging infographics using tools like Canva or Piktochart.
Post the infographic on your blog with an embed code.
Promote it across social media and infographic directories.
Reach out to bloggers in your niche offering the infographic for free with credit (a dofollow link) to your site.
6. Build Relationships with Niche Influencers
Building backlinks is not just about link exchanges—it’s also about networking. When you establish relationships with bloggers, influencers, and marketers, they are more likely to reference your work.
Engage with them on social media.
Share their content and leave thoughtful comments.
Reach out for collaborations, interviews, or mentions.
This natural relationship-building often results in organic dofollow links over time.
7. Use HARO (Help a Reporter Out)
HARO connects journalists with experts. You can respond to queries in your niche and potentially get featured in major publications like Forbes, Business Insider, or TechCrunch—with a dofollow backlink included.
Sign up as a source at helpareporter.com.
Respond quickly with expert insights.
Track accepted responses and link placements.
8. Leverage Niche Forums and Communities
While forums like Reddit and Quora often give nofollow links, some niche-specific forums allow dofollow backlinks in profiles or posts.
Participate meaningfully.
Share your blog posts or guides where relevant.
Avoid spammy behavior—focus on value-driven interactions.
9. Optimize Internal Linking and Anchor Text
As part of your strategy, optimize your anchor text for incoming backlinks:
Use branded, exact match, and partial match keywords.
Avoid over-optimization (Google penalizes unnatural link patterns).
Keep it natural and relevant to the context.
10. Track Your Results
To know whether your backlink strategy is working, you need to track:
Number and quality of new dofollow backlinks.
Organic traffic growth.
Changes in domain authority (DA) and page authority (PA).
Improvement in search rankings for target keywords.
Use tools like Google Search Console, Ahrefs, or Moz Link Explorer for accurate tracking.
Final Thoughts
A well-planned dofollow backlink strategy is essential for any website aiming to rank higher on search engines. By combining high-quality content, smart outreach, and continuous tracking, you can build a powerful backlink profile that strengthens your SEO performance over time.
Focus on quality over quantity, be consistent, and avoid black-hat link-building tactics. Remember, building backlinks is a long-term game, but the results are worth the effort.
Authority DA 50+ Backlinks – Power Up Your SEO & Rankings!
