How to Get More Views on TikTok: Tried and Tested Strategies

Written by Elon » Updated on: June 03rd, 2024

TikTok can be an effective tool for increasing your brand's reach and awareness. But firstly, you'll need to garner more views for your content. Hence, here is a breakdown of how to get more views on TikTok from optimizing your videos with keywords and creating more original content.

What Counts As A TikTok View?

Before diving into how to get views on TikTok, it’s crucial to comprehend what is characterized as a view. Each platform counts views in diverse ways, but TikTok makes it simpler. From the instant your video plays, it’s considered a view. However, bear in mind, watching your video on replay 100x over doesn't identify as 100 views. The reason being that TikTok won't count views from your own account.

However, you can optimize the link in your TikTok bio with Later's Link in Bio tool, allowing you to attach a distinct URL to each of your videos.

If you are looking to get more views on TikTok in 2024, here are some tactics to try:

Optimize Content for the For You Page

The For You page (FYP) is the app’s homepage, abounding in a limitless feed of algorithmically curated content customized to a user’s interests.

The unique beauty of the For You page is that anybody’s content can be featured i.e., you don’t need to be an established creator or have a significant number of followers. However, it will be beneficial if you optimize your content to make it easy for the algorithm to recognize and promote.

Here's how to do exactly that:

Use pertinent keywords or hashtags in your captions.

Remain consistent.

Try out new TikTok features and tools.

Use trending audio (moderately— don't overly depend on it!)

Post at opportune times.

Create original content.

Engage With Users in Your Niche

TikTok first garnered attention for its viral lip-syncing and dance videos, but today it has become a home for a variety of content. Regardless of your niche, there’s a place for you, and your target demographic on the platform.

Firstly, pay attention to the type of content and other creators your audience would engage with. Then, make a curated list of accounts and begin building relationships with those users by liking and commenting on their videos. By daily engaging with other users and brands in your niche, you’ll bit by bit build a network for your brand.

This will result in more likes, comments, and shares for your TikTok videos. Which is an effective way to boost your profile with the algorithm and procure more views for your content.

Add Keywords to Your Captions

On TikTok, users can narrow their keyword search based on users, videos, sounds, Shop, LIVE, places, and hashtags. To say in other words writing relevant captions using choice keywords can hugely impact your content’s discoverability. Choose keywords your audience will likely use when searching on TikTok and sprinkle those into your TikTok captions.