Written by MarkNtel Advisors » Updated on: June 17th, 2025
Immersive technologies such as virtual reality and augmented reality facilitate gaining traction, states the recently published report description by a leading consulting, data analytics, and market research firm, Markntel Advisors. This integration of AR and VR in broadcast & media technology transforms the content into immersive, engaging, and interactive. Additionally, consumer preference has shifted towards more engaging and attention-seeking content, which can be easily available using these advanced technologies. This is the reason, behind the incredible demand for broadcast and media technology.
The report further comprises “Global Broadcast and Media Technology Market Research Report: Global Broadcast and Media Technology Market Share, Size, Analysis, Trends, Bifurcations - By Component (Software [On-Premises, Cloud], Services [Consulting, Support & Maintenance, Managed Services]), By Solution (Web Content Management, Content Storage Solutions, Editorial and Print Workflow, Media/Digital Asset Management, Revenue Management, Ad and Data Management, User Management), By Hosting Model (Integrated, Standalone [Content Creation/Storage, Content Distribution]), By End User (Broadcaster [Terrestrial, Satellite, Cable], Studios & Creators, Distributors, OTT, IPTV), By Region (North America, South America, Europe, The Middle East & Africa, Asia-Pacific), By Company (AVI Systems, Dell Inc., Evertz Microsystems Limited, Grass Valley USA LLC, Harmonic Inc., IBM Corporation, Quantum Corporation, Rohde & Schwarz GmbH & Co. KG, VSN Video Stream Networks S.L., Wide Orbit Inc., Ateme, Clyde Broadcast, Sencore, EVS Broadcast Equipment, ETL Systems Ltd, Others Forecast (2024-2030)”, According to the report, the Global Broadcast and Media Technology Market size is projected to grow at a CAGR of around 8.4% during the forecast period, i.e., 2024-30. The market growth is also driven by mounting demand for immersive experiences, cloud-based solutions, IP-based broadcast infrastructure, 5G network rollout, evolving media formats, and global development of streaming platforms.
The Broadcast and Media Technology market is segmented into five segments based on components, solutions, hosting models, end-users, and region
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