India Cosmetics Market Report 2024 | Share Analysis, Size, Growth, Trends, Demand and Forecast 2032

India Cosmetics Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 6.1% (2024-2032)

As more individuals have discretionary spending power, the demand for cosmetics products is rising in the country. According to the latest report by IMARC Group, The India cosmetics market size is projected to exhibit a growth rate (CAGR) of 6.1% during 2024-2032. 

India Cosmetics Industry Trends and Drivers:

The India cosmetics market is experiencing robust growth due to several interconnected factors. One of the primary drivers is the increasing disposable income and the rising middle class, which is expanding the consumer base for cosmetics. Additionally, the influence of social media and digital platforms cannot be overstated. Online platforms are becoming crucial in shaping beauty trends and promoting cosmetic products, with beauty influencers playing a significant role in driving consumer preferences. The growing awareness and desire for personal grooming and appearance enhancement, fueled by these platforms, are leading to a greater acceptance and demand for cosmetics among both men and women. Urbanization and lifestyle changes are also significant contributors to the market's growth. With more people living in urban areas and leading busy lives in India, there is an increasing inclination towards products that offer convenience and efficiency, such as multifunctional beauty products and easy-to-use cosmetics.

The proliferation of retail channels, including online stores, is making it easier for consumers to access a wide range of products, further propelling the market growth. E-commerce platforms are particularly playing a pivotal role, offering not only convenience but also a variety of choices and competitive pricing, which are attracting many consumers. Another factor driving the market is the growing awareness and preference for organic and natural products. With increasing concerns about the harmful effects of synthetic chemicals, people are turning towards products that are perceived to be safer and more environment friendly. This shift is prompting many companies to innovate and introduce organic and natural product lines, which is resonating well with health-conscious consumers. Furthermore, the Indian cosmetics market is benefiting from the global trend of male grooming. There is a growing acceptance and demand for men's grooming products, ranging from skincare to hair care, which is expanding the overall market in India.

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India Cosmetics Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Skin and Sun Care Products
• Hair Care Products
• Deodorants and Fragrances
• Makeup and Color Cosmetics
• Others 

Category Insights:

• Conventional
• Organic 

Gender Insights:

• Men
• Women
• Unisex

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Pharmacies
• Online Stores
• Others 

Regional Insights:

• South India
• North India
• West and Central India
• East India

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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