India E-Commerce Market 2024: A Valuation of US$ Billion 259.0 Predicted by 2032 | IMARC Group

IMARC Group, a leading market research company, has recently releases report titled “India E-Commerce Market Report by Type (Home Appliances, Apparel, Footwear and Accessories, Books, Cosmetics, Groceries, and Others), Transaction (Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C), and Others), Payment Mode (Cash Payment, Bank Transfer, Card Payment, Digital Wallet, and Others), and Region 2024-2032”. The India e-commerce market size reached US$ 92.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 259.0 Billion by 2032, exhibiting a growth rate (CAGR) of 29.3% during 2024-2032.

The rising internet penetration as well as growing smartphone usage across the country are the factors responsible for the growth of the India e-commerce market. Additionally, a broad portion of the population is now able to shop online with affordable data plans and widespread access to mobile devices, leading to a surge in e-commerce activity. This digital revolution is further supported by the initiatives taken by government authorities, such as Digital India, which aims to boost online infrastructure and literacy. Moreover, the convenience of online shopping, which offers a wide range of products at competitive prices, is attracting consumers from both urban and rural areas. The expansion of online payment systems and the growing trust in digital transactions are also facilitating smoother and more secure e-commerce experiences.

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India E-commerce Market Trends:

Another significant trend in the India e-commerce market is the increasing investment from both domestic and international players. Major e-commerce platforms like Amazon, Flipkart, and JioMart are investing heavily in logistics, technology, and customer service to enhance their market presence and competitiveness. In addition to this, the rise of social commerce and direct-to-consumer (D2C) brands is also reshaping the market landscape, providing more personalized and engaging shopping experiences. Furthermore, the COVID-19 pandemic has accelerated the adoption of online shopping as consumers turned to e-commerce for safety and convenience during lockdowns. In line with this, the growth of sectors such as online groceries, fashion, and electronics is particularly noteworthy, which is anticipated to drive the India e-commerce market over the forecasted period.

India E-commerce Market Segmentation:

Breakup by Type:

• Home Appliances

• Apparel, Footwear and Accessories

• Books

• Cosmetics

• Groceries

• Others

Breakup by Transaction:

• Business to Business (B2B)

• Business to Consumer (B2C)

• Consumer to Consumer (C2C)

• Others

Breakup by Payment Mode:

• Cash Payment

• Bank Transfer

• Card Payment

• Digital Wallet

• Others

Breakup by Region:

• North India

• West and Central India

• South India

• East India

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Key Highlights of the Report:

• Market Performance (2018-2023)

• Market Outlook (2024-2032)

• Market Trends

• Market Drivers and Success Factors

• Impact of COVID-19

• Value Chain Analysis

• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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