India Nutraceuticals Market Size, Share, Growth Rate, Industry Analysis and Forecast by 2033

Nutraceuticals Market in India 2025:

How Big is the India Nutraceuticals Market?

The India nutraceuticals market size reached USD 8.00 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 21.48 Billion by 2033, exhibiting a growth rate (CAGR) of 11.60% during 2025-2033.

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 8.00 Billion

Market Size in 2033: USD 21.48 Billion

Market Growth Rate (CAGR) 2025-2033: 11.60%

India Nutraceuticals Market Trends and Drivers:

India nutraceuticals market is experiencing strong growth on the back of growing health consciousness, lifestyle changes, and rising disposable incomes. A paradigm shift towards preventive medicine is driving the demand for functional foods, dietary supplements, and herbal products among Indian consumers. Essentially, the growth in lifestyle disorders like obesity, diabetes, and cardiovascular diseases is making individuals inclined towards nutrition-based alternatives as a means for long-term health management. Also, the growth of fitness culture and social media impact has multiplied interest in wellness and customised diet, further boosting the market growth. Apart from this, government efforts in encouraging traditional systems such as Ayurveda and growth of e-commerce platforms increasing their outreach have been aiding the reachability and acceptance of nutraceutical foods, especially among the youth and urban dwellers.

In addition, the India nutraceuticals market is picking up speed on account of increased investments by domestic and global companies, in addition to the increasing adoption of clean-label, plant-based, and immunity-enhancing products. The pandemic has specifically increased the emphasis on health and immunity, driving consumers to demand vitamins, minerals, probiotics, and protein supplements at a faster pace. Essentially, companies are experimenting with new formulations fusing contemporary nutrition science with native elements for both mass and niche markets. Besides, encouraging regulatory changes like the Food Safety and Standards Authority of India's (FSSAI) developing guidelines for functional foods are also building confidence and standardization in the industry. Additionally, the rural market is set to become a new horizon because of better distribution channels and enhanced consumer awareness. With changing consumer attitudes and increasing focus on sustainable and science-supported nutrition, the India nutraceuticals market is set for long-term growth and development across product form and distribution platforms.

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India Nutraceuticals Market Segmentation:

The report has segmented the market into the following categories:

Product Insights:

• Personalized Foods

• Bakery Products
• Confectionery
• Dairy Products
• Oil and Fats
• Snack Bars
• Others

• Personalized Beverages

• Chocolate Based FP Drinks
• Bottled Water
• Concentrates
• Energy Drinks
• Fruit Vegetable Juices
• RTD Tea
• Sports Drinks
• Others

Indication Insights:

• Digestive and Immune Health

• Energy and Alertness Health

• Heart Health

• Bone and Joint

• Cognitive Health

• Beauty Health

Regional Insights:

• North India

• South India

• East India

• West India

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Key highlights of the Report:

• Market Performance (2019-2024)

• Market Outlook (2025-2033)

• COVID-19 Impact on the Market

• Porter’s Five Forces Analysis

• Strategic Recommendations

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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