India Perfumes and Deodorants Market Size, Share & Trends 2024-2032

India Perfumes and Deodorants Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 11.60% (2024-2032)

The Indian perfumes and deodorants market is a captivating blend of tradition and innovation. According to the latest report by IMARC Group, the India perfumes and deodorants market size is projected to exhibit a growth rate (CAGR) of 11.60% during 2024-2032. 

India Perfumes and Deodorants Industry Trends and Drivers:

The growing consumer consciousness of personal grooming and hygiene is one of the factors responsible for the growth of the India perfumes and deodorants market. Additionally, more individuals, particularly in urban areas, are adopting perfumes and deodorants as part of their daily grooming routines with rising disposable incomes and urbanization. The younger population, especially millennials and Gen Z, are key contributors to this trend, as they seek fragrances that express their style and provide long-lasting freshness. Moreover, the increasing popularity of celebrity-endorsed fragrances and premium international brands has further fueled demand in the market. Marketing campaigns emphasizing the importance of body odor control in social and professional environments also propelling deodorant use. 

The growing need for natural as well as chemical-free products, as consumers become health conscious and aware of the potentially harmful impacts of artificial ingredients, is augmenting the India perfumes and deodorants market. In addition to this, brands are responding by launching perfumes and deodorants infused with organic and herbal ingredients to cater to this demand. Furthermore, the expansion of e-commerce platforms has made perfumes and deodorants more accessible to a broader consumer base across both urban and rural areas, boosting sales. The increasing penetration of organized retail stores and the rising impact of social media, where influencers promote new launches and fragrance trends, are also positively impacting the market. Continuous innovation in packaging and product formulation is expected to further drive the growth of the India perfumes and deodorants market in the coming years.

Grab a sample PDF of this report: https://www.imarcgroup.com/india-perfumes-deodorants-market/requestsample

India Perfumes and Deodorants Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Perfumes
• Deodorants

Price Insights:

• Mass
• Premium

Sales Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online
• Others

Regional Insights:

• North India
• West and Central India
• South India
• East and Northeast India

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group 

134 N 4th St. Brooklyn, NY 11249, USA 

Email: [email protected] 

Tel No:(D) +91 120 433 0800 

United States: +1-631-791-1145