India Personal Computer Market (PC) Analysis: Growth Drivers & Barriers

India's Personal Computer Market Analysis Set for Robust Growth: Insights into Market Dynamics and Future Prospects

Pune, India – March 5, 2025 – The personal computer (PC) market in India is poised for significant expansion, driven by technological advancements, supportive government initiatives, and evolving consumer demands. According to recent analyses, the market is projected to grow at a Compound Annual Growth Rate (CAGR) of 25% in the coming years.

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Market Definition and Estimation

The personal computer market encompasses various computing devices designed for individual use, including desktops, notebooks, and workstations. In 2024, India's PC market witnessed a 3.8% year-over-year growth, with total shipments reaching 14.4 million units. Projections indicate an 11% growth in 2024 and 15% in 2025, underscoring the market's robust expansion trajectory.

Market Growth Drivers and Opportunities

Several key factors are propelling the growth of India's PC market:

• Government Initiatives: The Indian government's Production-Linked Incentive (PLI) scheme has attracted over $17 billion in investments since its 2020 launch, aiming to reduce dependency on imports and boost local manufacturing. This initiative has led to significant production increases and job creation in the electronics sector.

• Import Regulations: Plans to implement restrictions on the import of laptops, tablets, and personal computers starting January 2025 are intended to encourage domestic manufacturing and reduce reliance on foreign imports.

• Technological Advancements: The end of support for older operating systems and the rising availability of AI-capable PCs are prompting a large refresh cycle across enterprises, small and medium-sized businesses, and the public sector.

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Segmentation Analysis

The Indian PC market is segmented based on product type and application:

• By Product Type:

o Commercial Desktop: Designed for business environments requiring robust and reliable computing solutions.

o Commercial Notebook: Portable computing devices tailored for business professionals.

o Consumer Desktop: Desktop computers intended for personal use.

o Consumer Notebook: Laptops designed for individual consumers.

o Workstation: High-performance systems built for specialized tasks such as graphic design and engineering applications.

Notebooks have been leading the market, contributing to 60% of the overall PC market in India. Within this segment, ultra-slim notebooks and gaming devices are poised for significant traction, signaling evolving consumer preferences and technological advancements.

• By Application:

o Consumer: Individual users utilizing PCs for personal applications such as entertainment, education, and communication.

o Commercial: Businesses and organizations deploying PCs for professional use, including data processing, communication, and operational tasks.

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Competitive Landscape

The Indian PC market is characterized by the presence of several key players striving to meet the diverse needs of consumers and businesses:

• HP: Leading the market with a 30% share in 2018, HP has maintained its leadership position by focusing on innovation and expanding its product portfolio.

• Dell: Known for its robust business solutions and customer-centric approach, Dell continues to be a significant player in the Indian PC market.

• Lenovo: Offering a wide range of products catering to both consumer and commercial segments, Lenovo has established a strong foothold in the market.

Other notable players include Acer, Apple, Asus, Microsoft Corporation, Razer, Alienware, Panasonic, Toshiba, iBuyPower, MSI, LG, Nokia, Fujitsu, NEC, Gateway Computers, AMD, and Gigabyte.

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