India Pharmaceutical Market: Unveiling Competition, Size, and Robust Growth Prospects Through 2028

Written by Kumar Satyam  »  Updated on: July 11th, 2024

The Indian Pharmaceutical market is poised for impressive growth from 2024 to 2028, driven by a confluence of factors that are shaping the landscape of healthcare and medicine in the country. According to the TechSci Research report, “India Pharmaceutical Market - By Region, Competition Forecast and Opportunities, 2018,” this growth can be attributed to the expanding economy, increased health insurance penetration, and rising healthcare expenditure. Additionally, advancements in medical research and heightened awareness of chronic disease diagnoses are creating lucrative opportunities for market expansion. This comprehensive analysis delves into the key drivers, emerging trends, competitive landscape, and future outlook of the Indian Pharmaceutical market.

Browse over XX market data Figures spread through 110 Pages and an in-depth TOC on "India Pharmaceutical Market"

Industry Key Highlights

Economic Growth and Healthcare Expenditure: The robust economic growth in India is a critical driver for the pharmaceutical market. As the economy strengthens, disposable incomes rise, and healthcare spending increases. Health insurance penetration is also on the rise, allowing more individuals to access healthcare services and medications.

Chronic Disease Management: The growing burden of chronic diseases such as diabetes, cardiovascular diseases, and respiratory illnesses is pushing demand for pharmaceutical products. Increased awareness and early diagnosis of these conditions are leading to higher prescription rates and the need for innovative treatments.

Technological Advancements: The pharmaceutical industry is witnessing significant technological advancements. Innovations in drug development, biotechnology, and personalized medicine are enhancing treatment outcomes and patient care. The adoption of new technologies is also improving manufacturing processes and supply chain efficiencies.

Generics Dominance: India is a global leader in generic drug production. The availability of cost-effective generic medicines is driving market growth, both domestically and internationally. India's low-cost manufacturing capabilities and compliance with international quality standards have positioned it as a preferred supplier of generics.

Emerging Trends

Biosimilars Market Growth: Biosimilars are gaining traction as cost-effective alternatives to biologics. With the expiration of patents for several biologic drugs, Indian pharmaceutical companies are investing in the development of biosimilars. This trend is expected to drive significant market growth in the coming years.

Telemedicine and Digital Health: The COVID-19 pandemic accelerated the adoption of telemedicine and digital health solutions. These technologies are transforming patient care by providing remote consultations, digital prescriptions, and continuous health monitoring. The integration of digital health is expected to enhance patient access to healthcare services and improve treatment adherence.

Collaborations and Partnerships: Indian pharmaceutical companies are increasingly collaborating with international firms for research, development, and distribution. These partnerships are facilitating the transfer of technology, access to new markets, and the development of innovative therapies.

Drivers of Market Growth

Rising Healthcare Awareness: Increased awareness about health and wellness is driving demand for pharmaceutical products. Public health campaigns and initiatives by healthcare organizations are educating people about preventive healthcare and the importance of early diagnosis.

Government Initiatives: The Indian government is implementing various policies and initiatives to support the pharmaceutical industry. Programs such as the Pradhan Mantri Bhartiya Janaushadhi Pariyojana aim to provide affordable generic medicines to the public. Additionally, government support for research and development is fostering innovation in the sector.

Aging Population: India’s aging population is contributing to the growing demand for healthcare services and pharmaceutical products. The elderly population is more susceptible to chronic diseases, necessitating increased medication and healthcare interventions.

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Competitive Analysis

The Indian pharmaceutical market is highly competitive, with several key players driving innovation and market expansion. The top 10 companies in the market are:

  1. Sun Pharmaceutical Industries Limited
  2. Divis Laboratories Limited
  3. Cipla Limited
  4. Dr. Reddy’s Laboratories Limited
  5. Torrent Pharmaceutical Limited
  6. Zydus Lifesciences Limited
  7. Abbott India Limited
  8. Alkem Laboratories Limited
  9. Biocon Limited
  10. Lupin Limited

These companies are at the forefront of the industry, focusing on the development of new drugs, expansion into new markets, and strategic acquisitions. For instance, Sun Pharmaceutical Industries Limited's acquisition of Concert Pharmaceuticals, Inc. and Glenmark Pharmaceuticals’ launch of innovative products like the indacaterol and mometasone fixed-dose combination drug for asthma demonstrate the dynamic nature of the market.

Recent Developments

The Indian pharmaceutical market has seen several noteworthy developments that are shaping its future trajectory:

  • Emcure Pharmaceuticals Limited launched Orofer FCM 750, an injectable iron brand, enhancing its product portfolio.
  • Sun Pharmaceutical Industries Limited acquired Concert Pharmaceuticals, Inc., strengthening its position in the biopharmaceutical sector.
  • Glenmark Pharmaceuticals Ltd. introduced Akynzeo I.V., an innovative treatment for chemotherapy-induced nausea and vomiting.
  • Entod Pharmaceuticals launched a new ocular aesthetic range, focusing on eye comfort and aesthetics.
  • Dr. Reddy's Laboratories Ltd. received approval for the Sputnik Light vaccine for emergency use in India.
  • Cipla Limited launched Molnupiravir for the treatment of mild-to-moderate COVID-19.

Future Outlook

The future of the Indian pharmaceutical market looks promising, with several factors contributing to its anticipated growth:

Expansion of Healthcare Infrastructure: Continued investments in healthcare infrastructure will improve access to medical services and pharmaceuticals, especially in rural areas.

Innovation in Drug Development: Ongoing research and development efforts will lead to the introduction of novel drugs and therapies, addressing unmet medical needs and enhancing treatment outcomes.

International Market Penetration: Indian pharmaceutical companies will continue to expand their presence in international markets, driven by the demand for affordable generic medicines and biosimilars.

Policy Support and Regulation: Favorable government policies and regulatory reforms will create a conducive environment for pharmaceutical companies to innovate and grow.

Top 10 Companies

  1. Sun Pharmaceutical Industries Limited: A global leader in the generic pharmaceuticals sector, known for its innovative products and extensive international presence.
  2. Divis Laboratories Limited: Specializes in active pharmaceutical ingredients (APIs) and intermediates, serving global markets.
  3. Cipla Limited: Renowned for its respiratory, cardiovascular, and HIV/AIDS medications, Cipla is a key player in both domestic and international markets.
  4. Dr. Reddy’s Laboratories Limited: Focuses on generic drugs, biosimilars, and proprietary products, with a strong global footprint.
  5. Torrent Pharmaceutical Limited: Known for its diverse therapeutic portfolio, including cardiovascular, CNS, and anti-infective medications.
  6. Zydus Lifesciences Limited: A prominent player in the generics market, with significant contributions to vaccine production.
  7. Abbott India Limited: A subsidiary of Abbott Laboratories, it provides a wide range of healthcare products, including pharmaceuticals and diagnostics.
  8. Alkem Laboratories Limited: A leading manufacturer of generic and branded medicines, with a strong focus on research and development.
  9. Biocon Limited: Specializes in biopharmaceuticals, including biosimilars and novel biologics, with a strong presence in global markets.
  10. Lupin Limited: Known for its extensive portfolio of generics, biosimilars, and branded formulations, Lupin is a significant player in the global pharmaceutical market.

Competitive Analysis

The Indian pharmaceutical market is characterized by intense competition, driven by both domestic and international players. Key competitive strategies include:

Product Innovation: Companies are investing heavily in research and development to introduce new and innovative products. This includes the development of biosimilars, novel drug delivery systems, and personalized medicine.

Strategic Acquisitions: Acquisitions and mergers are common strategies to enhance market presence and expand product portfolios. For example, Sun Pharma's acquisition of Concert Pharmaceuticals and Glenmark's launch of innovative products are strategic moves to strengthen their market positions.

Global Expansion: Indian pharmaceutical companies are increasingly focusing on expanding their global footprint. This involves entering new markets, forming partnerships with international firms, and complying with global regulatory standards.

Cost Leadership: The ability to produce high-quality generic medicines at low cost gives Indian companies a competitive edge in both domestic and international markets. This cost leadership is supported by efficient manufacturing processes and economies of scale.

10 Benefits of the Research Report

  1. Market Insights: Provides comprehensive insights into the current market trends, growth drivers, and challenges in the Indian pharmaceutical market.
  2. Competitive Analysis: Offers detailed analysis of key players, their strategies, and market positions.
  3. Future Outlook: Presents a forward-looking perspective on market growth and emerging opportunities.
  4. Strategic Recommendations: Provides actionable recommendations for stakeholders to capitalize on market opportunities.
  5. Investment Opportunities: Identifies potential investment opportunities in the pharmaceutical sector.
  6. Regulatory Insights: Offers insights into the regulatory landscape and its impact on the market.
  7. Technological Trends: Highlights the latest technological advancements and their implications for the market.
  8. Market Segmentation: Detailed segmentation analysis by type, mode of purchase, and region.
  9. Risk Analysis: Identifies potential risks and challenges that could impact market growth.
  10. Comprehensive Coverage: Covers all aspects of the market, including economic, demographic, and technological factors.

The Indian pharmaceutical market is set for robust growth, driven by economic expansion, increasing healthcare expenditure, and advancements in medical research. With a strong competitive landscape and significant opportunities for innovation and international expansion, the market is poised to make significant strides in the coming years. The ongoing efforts by key players, supported by favorable government policies, will further enhance the market's growth trajectory, making India a global leader in the pharmaceutical industry.


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“South India is expected to dominate in the India Pharmaceuticals market on account due to the increasing prevalence of breast cancer across the region along with growing large research and development expenditure in breast cancer medicines. Furthermore, increasing investments by government organizations and major key players in the healthcare sector developing healthcare infrastructure as well as the development of new drugs across the country is expected to boost the growth of the market during the forecast period. Similarly, the increasing patient population along with the growing aging population is expected to create lucrative growth during the forecast period. Additionally, increasing awareness about new drugs and therapies among the population and healthcare providers are further expected to drive the Indian pharmaceuticals Market during the forecast period. Besides, growing favorable government reimbursement policies for the treatment of chronic diseases and increasing demand for generic drugs across the region are further expected to create lucrative opportunities for market growth” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“India Pharmaceuticals Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028, Segmented By Type (Pharmaceutical Drugs v/s Biologics), By Drug Classification (Branded Drugs v/s Generic Drugs), By Mode of Purchase (Prescription-Based Drugs v/s Over-the-counter Drugs), By Distribution Channel (Hospital Pharmacies, Retail Pharmacies, Online Pharmacies) and By Region”, has evaluated the future growth potential of India Pharmaceuticals market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India Pharmaceuticals market.

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Related Reports-

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India Magnetic Resonance Imaging (MRI) Market

India Over The Counter Drugs Market 

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