India Social Commerce Market Size, Share, Trends, Industry Analysis, Report 2025-2033

Social Commerce Market - India

Market Statistics

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 7.2 Billion

Market Size in 2033: USD 54.3 Billion

Market Growth Rate (CAGR) 2025-2033: 22.40%

According to IMARC Group's report titled "India Social Commerce Market Report and Forecast 2025-2033," the market reached USD 7.2 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 54.3 billion by 2033, exhibiting a growth rate (CAGR) of 22.40% during 2025-2033.

India Social Commerce Market Trends and Drivers:

• Rapid revolution driven by digital policies, technological advancements, and changing buyer behavior reshaping the sale and purchase of goods and services
• Mass availability of smartphones and rapid growth of social media platforms creating a broad digital ecosystem for consumer-brand interactions
• Increasing disposable incomes and a tech-savvy youth population driving higher consumer spending and engagement in social commerce
• Growing popularity of social media influencers and user-generated content boosting trust and engagement in online shopping
• Integration of social networking with e-commerce transforming retail models through real-time interactions, personalized recommendations, and seamless payments
• Digital payment systems and widespread low-cost internet connectivity providing secure and efficient transaction infrastructure
• Adoption of artificial intelligence, big data, and machine learning enhancing customer personalization, inventory management, and marketing strategies
• Collaborations between e-commerce giants and social media platforms creating integrated solutions for product discovery and logistics
• Rising importance of content-led marketing, including live streaming, short-form videos, and interactive ads, transforming consumer shopping experiences
• Government policies supporting digital transformation and entrepreneurship fostering innovation and investment in the social commerce ecosystem
• Emerging trend of sustainable consumerism encouraging brands to adopt eco-friendly practices and transparent business models
• Combined impact of technological evolution, shifting consumer habits, strong digital infrastructure, and regulatory support driving sustained market expansion

India Social Commerce Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Business Model:

• Business to Consumer (B2C)
• Business to Business (B2B)
• Consumer to Consumer (C2C)

Breakup by Device Type:

• Laptops and PCs
• Mobiles
• Others

Breakup by Product Type:

• Personal and Beauty Care
• Apparels
• Accessories
• Home Products
• Health Supplements
• Food and Beverages
• Others

Breakup by Region:

• North India
• West and Central India
• South India
• East India

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

https://www.imarcgroup.com/india-social-commerce-marketIMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: [email protected]

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145