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Written by Hritika sahu » Updated on: April 30th, 2025
The rapid digital transformation across Southeast Asia is making its mark in Indonesia, particularly in the smart home and connected device space. At the heart of this evolution lies the growing adoption of smart displays, AI-powered screens that combine voice assistance, interactive visuals, and seamless connectivity. According to recent insights from the Indonesia Smart Display Market Report, the market is poised for significant expansion in the years ahead, driven by rising tech-savviness, increasing disposable income, and booming e-commerce activity.
The Indonesian smart Display Market was valued at approximately USD 150 million in 2023 and is projected to surpass USD 350 million by 2028, growing at a CAGR of over 17%. The surge is fueled by a rising preference for smart home ecosystems, especially in urban centers like Jakarta, Surabaya, and Bandung.
As more Indonesian households adopt smart speakers, security systems, and home automation tools, smart displays are becoming central hubs for voice control, video calling, streaming, and even smart appliance management.
Indonesian consumers are increasingly investing in smart technologies for convenience, energy efficiency, and security. Smart displays offer centralized control over smart lights, thermostats, and cameras, making them integral to modern digital homes.
Improved internet connectivity and upcoming 5G rollouts are making high-speed streaming and voice command responsiveness more reliable—key functions for smart displays.
Platforms like Tokopedia, Shopee, and Lazada are offering competitive pricing and promotions for smart devices, driving product accessibility across Indonesia’s diverse demographics.
With a growing tech-literate Gen Z and Millennial population, smart displays are no longer a luxury but a practical lifestyle enhancement.
The growing role of smart displays in education and health monitoring is also gaining traction as brands explore multi-purpose innovations.
The market is becoming increasingly competitive as global tech giants and regional electronics companies tap into Indonesia’s digital consumer base. Key Indonesia Smart Display Market Players include:
These brands are focusing on local language support, affordable pricing, and seamless integration with regional apps and services to boost adoption.
Smart display revenues are generated through:
OEM partnerships with telecom operators and bundled IoT packages are expected to become a dominant revenue stream moving forward.
The Indonesia Smart Display Market Report shows clear indicators of robust growth shortly. As smart living becomes mainstream and internet infrastructure matures, smart displays are expected to be at the forefront of Indonesia’s digital transformation journey.
Companies that localize their offerings, prioritize voice AI integration, and enable smooth smart home compatibility will lead the charge in this fast-evolving landscape.
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