Instant Coffee Market Report 2024, Industry Trends, Segmentation and Forecast Analysis Till 2032

Written by Business News  »  Updated on: October 23rd, 2024

IMARC Group, a leading market research company, has recently released a report titled "Instant Coffee Market Report by Packaging (Jar, Pouch, Sachet, and Others), Product Type (Spray Dried, Freeze Dried), Distribution Channel (Business-To-Business, Supermarkets and Hypermarkets, Convenience Stores, Online, and Others), and Region 2024-2032". The study provides a detailed analysis of the industry, including the instant coffee market trends, size, share and growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

The global instant coffee market size reached US$ 14.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 21.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4.7% during 2024-2032.

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Factors Affecting the Growth of the Instant Coffee Industry:

Changing Consumer Preferences:

The instant coffee market is significantly influenced by shifting consumer preferences towards convenience and quick preparation methods. As lifestyles become increasingly hectic, particularly in urban areas, consumers seek fast, efficient solutions to their daily routines, including their coffee consumption. Instant coffee, with its ease of preparation, caters to this demand, offering a quick caffeine fix without the time-consuming processes associated with traditional coffee brewing. Furthermore, advancements in freeze-drying and micro-grinding technologies have improved the taste and aroma of instant coffee, making it a more appealing choice for a broader audience. This shift towards valuing time-saving options without compromising on quality has propelled the growth of the instant coffee market.

Expansion of Retail Distribution Channels:

The growth of the instant coffee market is closely tied to the expansion of retail distribution channels. Supermarkets, hypermarkets, and online platforms have become key outlets for instant coffee, providing consumers with easy access to a wide range of products. Online retail, in particular, has seen significant growth, offering convenience through home delivery and a broader selection of instant coffee brands and blends that might not be available in traditional brick-and-mortar stores. This accessibility has made it easier for consumers to explore and purchase different types of instant coffee, from premium to budget-friendly options, thus driving market growth. The expansion of these channels has also facilitated the introduction of new products and brands, further stimulating consumer interest and market expansion.

Health and Wellness Trends:

The increasing consumer focus on health and wellness is profoundly affecting the instant coffee market. Consumers are now more aware of their dietary choices and are looking for healthier alternatives, including in their coffee consumption. This has led to a rise in the demand for instant coffee variants that are organic, free from artificial additives, and have added health benefits, such as fortified with vitamins or minerals. Additionally, there is a growing interest in instant coffee products that cater to specific dietary preferences, such as vegan or sugar-free options. Manufacturers have responded by introducing a range of healthier instant coffee products, aiming to attract health-conscious consumers and align with global health and wellness trends, thus influencing market growth.

Instant Coffee Market Report Segmentation:  

By Packaging:   

By packaging, pouch represented the largest market due to their convenience, affordability, and effective preservation of flavor and freshness.   

  • Jar
  • Pouch
  • Sachet
  • Others

By Product Type:   

By product type, spray dried represented the largest market as it's cost-effective to produce and offers a consistent taste and solubility.   

  • Spray Dried
  • Freeze Dried

By Distribution Channel:   

By distribution channel, supermarkets and hypermarkets represented the largest market due to their wide accessibility and extensive product range.   

  • Business-To-Business
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others

Regional Insights:   

Region wise, Europe emerged as the largest market, attributed to its strong coffee culture and high consumer preference for instant coffee varieties.   

  • Europe
  • Asia Pacific
  • North America
  • Latin America
  • Middle East and Africa

Global Instant Coffee Market Trends:

The convenience and ease of preparation that instant coffee offers make it a preferred choice for consumers leading busy lifestyles. Unlike traditional coffee brewing methods, instant coffee requires minimal time and equipment, catering to the increasing demand for quick and easy beverage options. Additionally, improvements in freeze-drying and micro-grinding technologies have significantly enhanced the taste and aroma of instant coffee, narrowing the quality gap with freshly brewed coffee. This has attracted a broader consumer base, including younger demographics and emerging markets where coffee consumption is growing. Furthermore, the expansion of product varieties, including flavored and specialty blends, has broadened consumer choices, further driving market growth.

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Top Companies Operated in Instant Coffee Industry:

  • Nestle
  • Starbucks Corporation
  • Matthew Algie & Company Ltd.
  • Kraft Foods Inc.
  • Tata Consumer Products Limited
  • Strauss Group Ltd.
  • Jacobs Douwe Egberts
  • Tchibo Coffee International Ltd.

Key Highlights of the Report:

  • Market Performance (2018-2023)
  • Market Outlook (2024-2032)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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