Is Vuori Publicly Traded?

Written by Matt Henry » Updated on: May 02nd, 2025

Company Overview

Vuori is a premium performance apparel brand based in Encinitas, California. Founded in 2015 by Joe Kudla, the company has rapidly gained popularity for its stylish and functional activewear, blending fitness, surf, sport, and art influences. Vuori's commitment to sustainability and quality has positioned it as a leading brand in the athleisure market.

Founding and Growth

Since its inception, Vuori has expanded its product line and retail presence significantly. The brand operates numerous stores across the United States and has a growing international footprint. Vuori's innovative designs and emphasis on comfort have attracted a loyal customer base, contributing to its impressive growth trajectory.

Current Ownership and Investment

Major Investors

Vuori remains a privately held company. Its ownership includes founder Joe Kudla, early investors, and venture capital firms such as Norwest Venture Partners and SoftBank Vision Fund 2. In 2021, SoftBank invested $400 million, valuing the company at $4 billion.

Recent Funding Rounds

In late 2024, Vuori secured an $825 million investment led by General Atlantic and Stripes, elevating its valuation to $5.5 billion. This substantial funding round underscores investor confidence in Vuori's business model and growth potential.

Market Rumors

There has been ongoing speculation about Vuori pursuing an initial public offering (IPO). Reports suggested the company was considering going public in 2024; however, no official confirmation has been made. The recent infusion of capital may delay any immediate plans for an IPO.

Company's Stance

Vuori has not publicly disclosed any definitive plans to go public. The company continues to focus on expanding its product offerings and retail presence while maintaining its private status. The decision to remain private allows Vuori to operate with greater flexibility and long-term strategic planning.

Investing in Vuori

While Vuori is not publicly traded, accredited investors may have opportunities to invest through secondary marketplaces such as UpMarket and Hiive. These platforms facilitate the buying and selling of shares in private companies, subject to availability and regulatory requirements.

Accredited Investor Access

Investing in private companies like Vuori typically requires accreditation, meeting specific income or net worth criteria. Interested investors should consult financial advisors and conduct thorough due diligence before pursuing such opportunities.

Conclusion

Vuori's decision to remain a private entity reflects its strategic approach to growth and investor relations. With substantial funding and a strong market position, the company continues to thrive without the immediate pressures of public markets. While an IPO may be considered in the future, Vuori currently focuses on expanding its brand and delivering quality products to its customers.