Japan Alcoholic Beverages Market Expected to Grow at a CAGR of 3.51% during 2024-2032

Alcoholic Beverages Market - Japan

Market Statistics

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 3.51% (2024-2032)

According to the IMARC Group, Japan alcoholic beverages market size is projected to exhibit a growth rate (CAGR) of 3.51% during 2024-2032. This Market is driven by premiumization, rising demand for craft drinks, and a shift towards healthier options, with growth in ready-to-drink (RTD) and low-alcohol beverages.

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Japan Alcoholic Beverages Market Trends and Drivers:

Key Growth Drivers:

• Shifting consumer preferences: Transition from traditional drinks like sake and shochu to a diverse range including whiskey, wine, and craft beers.

• Experimentation with new flavors: Increased interest in international brands and new alcohol types, especially among younger consumers.

Industry Trends:

• Popularity of craft beers and imported wines: Rising demand for unique and high-quality alcoholic beverages.

• Premium and luxury spirits: Growing interest in aged whiskies and high-end products.

• Innovation in product offerings: Adaptation to declining overall population and changing alcohol consumption rates, with a focus on low-alcohol and alcohol-free alternatives.

• Sustainable production: Emphasis on local ingredients and eco-friendly practices aligns with global ethical consumption trends.

Additional Factors:

• Expanding tourism industry: Increased interest from tourists in experiencing local Japanese drinks boosts market growth.

Japan Alcoholic Beverages Market Report Segmentation:

The report has segmented the market into the following categories:

Breakup By Category:

• Beer

• Wine

• Still Light Wine

• Sparkling Wine

• Spirits

• Baijiu

• Vodka

• Whiskey

• Rum

• Liqueurs

• Gin

• Tequila

• Others

Breakup By Alcoholic Content:

• High

• Medium

• Low

Breakup By Flavour:

• Unflavoured

• Flavoured

Breakup By Packaging Type:

• Glass Bottles

• Tins

• Plastic Bottles

• Others

Breakup By Distribution Channel:

• Supermarkets and Hypermarkets

• On-Trade

• Specialist Retailers

• Online

• Convenience Stores

• Others

Breakup By Region:

• Kanto Region

• Kansai/Kinki Region

• Central/ Chubu Region

• Kyushu-Okinawa Region

• Tohoku Region

• Chugoku Region

• Hokkaido Region

• Shikoku Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key Highlights of the Report:

• Market Performance (2018-2023)

• Market Outlook (2024-2032)

• COVID-19 Impact on the Market

• Porter’s Five Forces Analysis

• Strategic Recommendations

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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