Kids’ Food and Beverages Market Overview, Growth, Size, Trends, Share, Report 2024-2032

The latest report by IMARC Group, titled “Kids’ Food and Beverages Market Report by Product Type (Frozen Foods, Dairy Products, Beverages, Cereals, Meals, Shelf-stable Products, Snacks (Salty and Sweet), Fortified Foods, and Others), Age Group (2 to 3 Years, 4 to 8 Years, 9 to 13 Years, 14 to 18 Years), Category (Organic, Conventional, and Others), Distribution Channel (Online, Offline), and Region 2024-2032,” offers a comprehensive analysis of the kids’ food and beverages market overview. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.

The global kids’ food and beverages market size reached USD 134.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 212.7 Billion by 2032, exhibiting a growth rate (CAGR) of 5.27% during 2024-2032.

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Kids’ Food and Beverages Market Trends:

The global market is primarily driven by the increasing awareness among parents about the importance of balanced nutrition for children. Moreover, the growing prevalence of child obesity has led to a rising demand for healthier food and beverage options specifically designed for children. Furthermore, the rise in dual-income households has contributed to the demand for convenient, ready-to-eat meals that cater to children's dietary needs. Additionally, the introduction of fortified food products that contain essential vitamins and minerals is gaining traction in the market. Besides, the expansion of e-commerce platforms has made it easier for parents to access a wide range of kids' food products. Furthermore, the rise of organic and clean-label food items is positively influencing consumer preferences. Additionally, innovative marketing strategies targeting children, such as character endorsements and appealing packaging, are enhancing product visibility.    

Kids’ Food and Beverages Market Scope and Growth Analysis:

The market scope is broadening due to the growing demand for products that cater to various dietary restrictions, such as gluten-free and lactose-free options for children. Additionally, the increasing awareness of organic, non-GMO, and additive-free products is attracting health-conscious consumers. Factors broadening the market scope, as per market analysis, also include rising global urbanization, which is increasing the availability and accessibility of kids’ food in supermarkets and retail stores. The shift toward plant-based alternatives for children, reflecting broader dietary trends, is also opening up new product development opportunities. Moreover, the influence of social media and digital platforms is shaping consumer purchasing decisions, allowing brands to engage with younger audiences and parents more directly. Besides, the growing focus on premium and functional food products, are driving substantial growth opportunities within this market.        

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 Kids’ Food and Beverages Market Segmentation:

Product Type Insights:

• Frozen Foods
• Dairy Products
• Beverages
• Cereals
• Meals
• Shelf-stable Products
• Snacks (Salty and Sweet)
• Fortified Foods
• Others

According to the report, dairy products represented the largest segment.

Age Group Insights:

• 2 to 3 Years
• 4 to 8 Years
• 9 to 13 Years
• 14 to 18 Years

Category Insights:

• Organic
• Conventional
• Others

Distribution Channel Insights:

• Online
• Offline

According to the report, offline accounted for the largest market share.

Regional Insights:

• North America (USA, Canada)
• Europe (Germany, France, UK, Italy, Spain, Russia, others)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, others)
• Middle East/Africa
• Latin America (Brazil, Mexico, others)

Top Kids’ Food and Beverages Market Leaders:

• Campbell Soup company
• Conagra Brands Inc.
• General Mills Inc.
• Kellogg Company
• Lifeway Foods Inc.
• Mondelez International
• Nestlé S.A.
• The Kraft Heinz Company

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IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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