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Written by Oliver » Updated on: November 28th, 2024
The latest report by IMARC Group, titled “Male Grooming Products Market Report by Product (Male Toiletries, Electrical Products, After Shave Lotions, and Others), Price Range (Mass Products, Premium Products), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy Stores, Online Stores, and Others), and Region 2024-2032,” offers a comprehensive analysis of the male grooming products market overview. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
The global male grooming products market size reached USD 85.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 148.9 Billion by 2032, exhibiting a CAGR of 6.3% during 2024-2032.
Male Grooming Products Market Trends:
The global market is primarily driven by the increasing awareness among men regarding personal hygiene and appearance. In line with this, the growing influence of social media and celebrity endorsements, encouraging men to adopt grooming routines, is also playing a crucial role in market expansion. Furthermore, the rising availability of premium and natural grooming products, along with the expansion of men-focused skincare and haircare lines, is further augmenting market demand.
Similarly, the increasing disposable income, particularly in developing regions, enabling men to spend more on grooming products, is enhancing the market appeal. Moreover, changing cultural norms around masculinity and appearance, as men become more open to using beauty and skincare products traditionally marketed to women, is expanding the market reach. Likewise, increased awareness about the importance of skincare routines for maintaining youthful and healthy skin is also creating a positive outlook for the market.
Male Grooming Products Market Scope and Growth Analysis:
The scope of the market is broad, covering a wide range of products from shaving creams to skincare and haircare solutions. The market scope is expected to witness significant growth in the coming years, driven by changing consumer preferences and an increasing focus on self-care among men. Furthermore, e-commerce growth is another factor, making a wide range of grooming products more accessible to male consumers globally. According to market analysis, the rapid expansion of organic and natural product lines within the male grooming sector is attracting more health-conscious consumers, further driving growth.
In addition to this, the rise of subscription-based models and personalized grooming kits is creating new avenues for customer engagement in the market. As men’s grooming continues to gain mainstream acceptance and societal attitudes shift towards greater self-care for men, the market scope is poised for sustained expansion, with new product innovations and increased global demand shaping its trends.
Male Grooming Products Market Segmentation:
Breakup by Product:
Male toiletries represents the largest market segment.
Breakup by Price Range:
Mass products represents the largest market segment.
Breakup by Distribution Channel:
Supermarkets and hypermarkets accounts for the majority of the market share.
Breakup by Region:
Europe exhibits a clear dominance, accounting for the largest male grooming products market share.
Male Grooming Products Market Leaders:
About US:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.
IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact US:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: [email protected]
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145
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