Mobile App Deep Linking

In today’s world, every business mostly relies on their application in mobile phones for marketing. Increasing usage of mobile phones and the benefits of an app are the primary reasons for this boom in mobile applications. As mobile app marketing in businesses has become common innovations have become necessary. Deep linking is one such method that has evolved recently. Depending on the purpose and nature of the business deep links vary. Deep linking to links that launch an app and lead users to certain landing pages when they click on links at other web pages or another app. The gap between various platforms and a mobile application is filled through deep linking. Deep links are of different types and there are many benefits for deep linking. Now let us know more about deep linking.

Types Of Deep Linking

There are different types of deep-linking strategies adopted by various brands accordingly. Some of them are : 

Traditional Deep Links - This type of deep link takes the users to the desired landing page within a website or mobile application. These deep links work properly when the required mobile app is downloaded. If the mobile app is not downloaded it will display an error message. 

Deferred Deep Links - This type of deep link is more innovative and attractive to relatively new users. These links will take the users to the landing page in the app and if the app is not downloaded by the users it will take them to the Play Store or App Store to initiate the downloading of the app. After downloading the app, these links take users to the desired landing pages.

QR Code Deep Links - These types of deep links are created with the help of QR Codes. These are helpful in today’s market because of the increased usage of QR Codes in payment and other business interactions. 

Social Media Deep Links - This is another major form of deep linking. Social media is now an integral part of every business. It is used for marketing and other purposes, of which deep linking is among the most important. Through social networks, deep links can reach a wide range of audiences. This can seriously increase your brand loyalty and awareness.

Benefits of Deep Linking

The usage of deep linking has many benefits in a business. Its impact is tremendous. Let us look into some of the major benefits of deep linking:

Improve User Experience - Users are easily taken into a mobile application's unique web pages or features. This helps in navigating effortlessly to the mobile app. This helps in the time management of users.

Improve User Onboarding - By projecting the special features of the mobile app, deep linking helps users bring customers to our business. Users will be satisfied by the personalized deep links provided by the industry.

Helps Re-engage Users - If customers have been inactive for some time, deep links can help re-engage them to use the app. With the help of deep links in push notifications users who are not using the app for any reason can be brought back to the app. The churn rate can thus be reduced.

Helps in Data Analysis and Measurement - Deep links not only help in driving users but also help in data analysis. Its investment in return on ad spend and other main business metrics can be measured and used for future use. It also helps in organizing the analysis for deeper insights.

Works better than other links - Deep linking is more efficient than other links. It can potentially increase the return on investment, user’s lifetime value, and retention rate.

Ways To Use Deep Links

There are many ways through which a brand can incorporate deep links. Some of the efficient methods are mentioned below:

Marketing Campaigns - Marketing campaigns use a wide range of deep links in a certain format. They can be used for various campaigns by changing a few components of the deep link. Thus tailoring deep links according to the purpose and nature of business will positively influence your brand.

Influencer Marketing - Through the help of influencers in various domains, deep links can work well. This will benefit both the influencer and the business thus offering a win-win situation. These unique links crafted by the influencers can also help the users earn special offers and discounts.

These are the two main ways of deep links. Now we understand the essential need for deep links in business. It is also important to know that these deep links should be employed properly for the betterment of our business. For this, you need a companion like Apptrove mobile measurement partner. The unique features and dashboard of Apptrove provide a better working environment for businesses. It helps the business's overall development and will be a strength for the brand.