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Written by Business News » Updated on: December 17th, 2024
IMARC Group, a leading market research company, has recently released a report titled "Mobile Value-Added Services (MVAS) Market Report by Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Email and IM, Mobile Money, Mobile Advertising, Mobile Infotainment, and Others), Device Type (Mobile Phone, Tablet PC, Laptop or Data-Card, and Others), End-User (SMBS, Enterprises), Vertical (BFSI, Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others), and Region 2025-2033". The study provides a detailed analysis of the industry, including the mobile value-added services (MVAS) market share, growth, size, trends and forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
The global mobile value-added services (MVAS) market size reached USD 1,115.4 Billion in 2024. Looking forward, the market is expected to reach USD 3,319.2 Billion by 2033, exhibiting a growth rate (CAGR) of 12.9% during 2025-2033.
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Factors Affecting the Growth of the Mobile Value-Added Services (MVAS) Industry:
Increased Adoption of 5G Technology
5G technology is transforming Mobile Value-Added Services (MVAS). Its speed and low latency enable augmented reality, virtual reality, and high-definition streaming. As consumers seek more engaging experiences, providers are upgrading their services with 5G. This boosts interaction and opens new revenue streams for telecom operators. Moreover, sectors like gaming, healthcare, and education are leveraging 5G for innovation, enhancing satisfaction and efficiency. The growing 5G network is expected to increase demand for mobile apps and services, thus accelerating MVAS market growth.
Rising Demand for Personalized Services
Personalization is now key in the MVAS market. Today's consumers want experiences tailored to them. So, providers must use data analytics and AI. By studying user behavior, companies can offer relevant content and services. This trend is strong in retail, with personalized marketing and loyalty programs. The rise of mobile devices and apps boosts demand for personalized MVAS. Now, companies must stand out with unique services. As businesses see the value in customer-focused strategies, we can expect more innovative offerings. These will aim to improve user experience and build brand loyalty.
Expansion of E-commerce and m-commerce
E-commerce and mobile commerce are rapidly growing, transforming the MVAS market. This growth offers new chances for service providers. More people are shopping online, making mobile platforms vital for businesses. MVAS includes mobile payments, loyalty programs, and tools for customer engagement. These enhance online shopping. Services such as one-click payments and personalized recommendations are becoming popular. This is due to the demand for convenience and efficiency. The integration of social media with mobile apps boosts this trend. It allows businesses to engage customers directly and innovate in marketing. The merging of MVAS with e-commerce is set to increase market demand. Companies aim to offer smooth, engaging shopping experiences that meet changing consumer preferences.
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Mobile Value-Added Services (MVAS) Market Report Segmentation:
Breakup by Solution:
Short messaging service (SMS) is the largest segment in the mobile value-added services (MVAS) market. It offers a wide range of functionalities like transactional notifications, alerts, and marketing campaigns, making it a popular choice for businesses and individuals due to its compatibility, low cost, and minimal technical requirements.
Breakup by Device Type:
The market is segmented based on device type, including mobile phones, tablet PCs, laptops/data cards, and others. Mobile phones dominate the market, offering a wide range of MVAS. Tablets provide a larger screen for multimedia and interactive experiences, while laptops/data cards focus on productivity and connectivity-based services.
Breakup by End-User:
The market is segmented based on end-user, with enterprises representing the largest segment. Enterprises utilize MVAS to enhance operations, customer engagement, and efficiency through mobile marketing, communication tools, payment integrations, and workforce management applications.
Breakup by Vertical:
The market is segmented based on vertical, with government holding the largest share. MVAS solutions for government include emergency alerts, public information, citizen feedback, e-governance services, and disaster management tools.
Breakup by Region:
The report analyzes regional markets, with Asia Pacific dominating due to increasing mobile technology adoption, collaborations, smartphone penetration, and favorable government initiatives.
Global Mobile Value-Added Services (MVAS) Market Trends in 2024:
In 2024, Mobile Value-Added Services (MVAS) are evolving. Key trends include adopting artificial intelligence and machine learning for better, personalized services. Companies analyse consumer data to tailor their offerings. Meanwhile, subscription models are gaining popularity, allowing access to premium services for a fee. This approach ensures steady revenue and keeps customers. Moreover, there's a growing focus on data privacy and security. Providers are now implementing strong measures to protect user information, building trust in the market. In summary, MVAS is changing due to technological advances, shifting consumer preferences, and the demand for secure, personalized services.
Top Companies Operated in Mobile Value-Added Services (MVAS) Industry:
Key Highlights of the Report:
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
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