Nail Salon Market Size, Share, Industry Trends and Report 2024-2032

Summary:

• The global nail salon market size reached USD 12.6 Billion in 2023.

• The market is expected to reach USD 23.4 Billion by 2032, exhibiting a growth rate (CAGR) of 7.1% during 2024-2032.

• Asia Pacific leads the market, accounting for the largest nail salon market share.

• Manicure accounts for the majority of the market share in the service segment due to its widespread popularity, frequent demand for maintenance, and its versatility in offering both basic care and elaborate designs that cater to a broad consumer base.

• 19 to 40 age group holds the largest share in the nail salon industry.

• Women remain a dominant segment in the market, due to their consistent demand for grooming, beauty treatments, and self-care services.

• The expansion of nail salons in emerging markets is a primary driver of the nail salon market.

• The nail salon market growth and forecast highlight a significant rise due to celebrity and influencer endorsements, along with the increased focus on hygiene and safety.

Industry Trends and Drivers:

• Rising demand for personal grooming and self-care:

The growing demand for personal grooming and self-care services, is one of the major factors boosting the nail salon market share. Consumers today are more invested in their appearance and overall well-being than ever before, leading to a rise in demand for nail care services. Social media platforms, including Instagram and TikTok, have amplified this trend by popularizing nail art and other beauty services. People are constantly exposed to beauty influencers showcasing intricate nail designs and care routines, driving individuals to seek out professional services to replicate these looks. Moreover, the fast-paced nature of modern life has created a desire for relaxation and pampering, and nail salons offer an accessible and enjoyable way to indulge in self-care. Regular nail appointments are no longer viewed as an occasional treat although a standard part of personal grooming for many. The rise of disposable incomes, particularly among younger demographics, has further fueled this trend, as individuals are more willing to allocate part of their budget toward these luxury services.

• Innovation in nail care products and services:

The nail salon market trends indicate that the nail salon market has witnessed a significant boost from the continuous innovation in nail care products and services. Over the years, advancements in nail polish formulations, nail extensions, and treatments have opened new possibilities for salons to offer cutting-edge services. Gel and acrylic nails, for instance, have evolved with more durable and longer-lasting formulas, while healthier, non-toxic alternatives to traditional nail products have emerged. The industry has also seen innovations such as dip powders and nail enhancement systems that deliver better results in terms of durability and aesthetics. These innovations attract new consumers and also keep existing clients coming back for more. Nail salons are also offering additional services such as hand and foot spa treatments, paraffin wax dips, and nail art, which cater to clients seeking more than just basic manicures and pedicures. The ability to offer specialized and high-end services leads to an increase in the nail salon demand.

• Increased male clientele:

An emerging and significant driver in the nail salon market is the increase in male clientele. Traditional gender norms around beauty and grooming have evolved, and many men are now comfortable seeking professional grooming services, including nail care. This shift has been influenced by a broader cultural acceptance of male grooming, often referred to as "manscaping." Men are becoming more conscious of the importance of personal appearance in both professional and social contexts, which includes well-groomed nails. Nail salons are increasingly tailoring their services to appeal to male consumers, offering gender-neutral environments and services that focus on hand and foot care rather than purely cosmetic enhancements. For men, nail care often revolves around health, such as regular cuticle maintenance, nail trimming, and treatments for common issues such as calluses or dry skin. As this segment of the market continues to grow, the nail salon market size increases significantly.

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Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Service:

• Manicure

• Pedicure

• Nail Extensions

• Nail Art

Manicure dominates the market due to its widespread popularity as a basic, frequent, and affordable nail care option, appealing to a broad range of consumers seeking both aesthetic and grooming benefits.

Breakup by Age Group:

• Below 18

• 19 to 40

• 41 to 60

• Above 60

19 to 40 age group holds the maximum number of shares as they are highly engaged in self-care trends, fashion-forward beauty routines, and have disposable incomes to spend on grooming services such as nail care.

Breakup by End User:

• Men

• Women

Women represent the largest segment due to their consistent demand for nail care services, driven by beauty trends, self-care routines, and regular grooming habits.

Market Breakup by Region:

• North America (United States, Canada)

• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)

• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

• Latin America (Brazil, Mexico, Others)

• Middle East and Africa

Asia Pacific holds the leading position owing to a large market for nail salon driven by its rapidly growing middle-class population, increasing disposable income, and a rising demand for beauty and grooming services across densely populated countries such as China and India.

Top Nail Salon Market Leaders:

• Alluring Nails & Tanning

• Essie (L’Oreal Group)

• Hana Nails Salon

• JJ Nails & Spa

• Lotus Nailbar & Spa

• Milano Nail Spa the Height

• Revive Nails & Massage Therapy LLC

• Soho Beauty & Nail Boutique

• ZaZaZoo Nail Salon

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