New Website Launch? Don’t Skip This 39-Point SEO Checklist

Launching a Website Isn’t Enough

You need solid SEO groundwork to rank higher, drive traffic, and build authority. Here’s a 2025-ready SEO checklist to setup for long-term success.

1. Pre-Launch SEO Setup

Before your site goes live, ensure these essentials are in place:

Domain Name: Short, memorable, and keyword-relevant

Hosting: Choose a reliable provider for speed and uptime.

SSL Certificate: Secure your site with HTTPS for better rankings.

Pre-Launch SEO Setup (Continued)

Mobile Responsiveness: Design must work seamlessly on all devices.

Robots.txt File: Guide search engine crawlers effectively.

XML Sitemap: Create and submit it to Google Search Console and Bing Webmaster Tools.

2. Keyword Research: Lay the Foundation

Primary Keywords: Use tools like Google Keyword Planner to target high-volume, low-competition keywords.

Long-Tail Keywords: Focus on phrases with better conversion potential.

Competitor Analysis: Study top-performing competitor keywords and find gaps.

3. On-Page SEO: Optimize Every Page

Title Tags: Use primary keywords; stay under 60 characters

Meta Descriptions: Write compelling descriptions (150-160 characters)

Header Tags: Structure content with H1, H2, and H3 tags, incorporating keywords naturally.

On-Page SEO (Continued)

• URL Structure: Short, descriptive, and keyword-rich.
• Image Optimization: Compress images and add keyword-rich alt text.
• Internal Linking: Connect pages strategically to guide users and improve crawlability.

4. Technical SEO: Get Your Backend Right

Page Speed: Use tools like Google PageSpeed Insights to optimize loading times.

Mobile-First Indexing: Test usability with Google’s Mobile-Friendly Test tool.

Schema Markup: Add structured data for enhanced search features.

Canonical Tags: Prevent duplicate content issues.

5. Build a Strong Content Strategy

High-Quality Content: Create informative, engaging, and unique content

E-A-T Principles: Build Expertise, Authority, and Trustworthiness.

Blog and Resources: Regularly publish fresh, value-driven content

Content Strategy (Continued)

Content-Length: Write in-depth articles (1000+ words) that thoroughly cover topics.

User Intent: Align content with what your audience is searching for

6. Off-Page SEO: Build Authority

Link Building: Secure high-quality backlinks through guest posts, PR, and outreach.

Social Media Signals: Promote your content across platforms for engagement.

Brand Mentions: Monitor and convert unlinked mentions into backlinks.

7. Local SEO (If Applicable)

Google Business Profile: Optimize with accurate, consistent details.

Local Citations: List your business on directories; ensure NAP consistency.

Reviews: Encourage positive customer feedback on Google and other platforms.

8. Analytics and Monitoring: Track Your Progress

Google Analytics: Monitor traffic, user behavior, and conversions.

Search Console: Check indexing, performance, and search queries.

Regular Audits: Identify and fix SEO issues monthly.

9. Post-Launch Optimization

Monitor Indexing: Ensure critical pages are indexed

Check Broken Links: Use tools like Screaming Frog to fix broken links

Content Updates: Refresh articles to keep them relevant and competitive.

10. Stay Ahead with Updates

Follow Google’s algorithm changes.

Join SEO communities to stay informed about industry trends.

Adapt your strategies to keep your website competitive.

Set Your Website Up for Success

By following this SEO checklist, you’ll create a strong foundation for visibility, traffic, and growth. Remember: SEO isn’t a one-time task—it’s an ongoing commitment.

Are you ready to dominate 2025 search rankings?

That’s a Wrap!

I’m Prav Yadav, the Founder of DML Training

Our Clients Achieve Such Results Within the First 6 Months of Engagement Want Such Results for Your Business? DM Me Right Away