Party Supplies Market Expansion: Key Stats and Growth Drivers

The global Party Supplies Market is experiencing significant growth and transformation, according to the latest report by Straits Research. Valued at USD 15.80 billion in 2024, the market is expected to rise to USD 17.15 billion in 2025 and ultimately reach a staggering USD 33.04 billion by 2033, representing a robust compound annual growth rate (CAGR) of 8.54% over the forecast period.

Defining the Party Supplies Market

The Party Supplies Market encompasses the production, distribution, and retail of various goods used to enhance celebrations, including decorative items, tableware, and personalized products. These supplies cater to a wide range of events such as birthdays, weddings, anniversaries, corporate gatherings, and seasonal holidays. Key segments within the market include balloons, banners, pinatas, home decor, tableware/disposables, games, and take-away gifts.

This thriving market is characterized by increasing demand for innovative, customizable, and sustainable products. Businesses are capitalizing on shifting consumer preferences, with a noticeable emphasis on personalized and eco-friendly options. Furthermore, the proliferation of e-commerce and rising disposable incomes globally are driving unprecedented market expansion.

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Market Segmentation Overview

The Party Supplies Market is segmented across various dimensions to address diverse customer needs:

By Product Type: Balloons, banners, pinatas, games, home decor, tableware/disposables, take-away gifts, and others.

By Applications: Commercial use and domestic use.

By Distribution Channel: Supermarkets/hypermarkets, convenience stores, specialized stores, e-commerce, and others.

By Occasion: Birthday parties (boys, girls, adults), non-birthday parties.

By Category: Personalized and readily available.

By End-use: Individual and commercial.

By Party Theme: Space, football, superheroes, disco, sports, princess, poker/casino, Paw Patrol, and others.

By Pricing: Low, medium, and high.

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Key Players in the Market

American Greetings Corporation

Artisano Designs

Party City Holdco Inc

Chinet

Hallmark Licensing LLC

Oriental Trading Company

Pioneer Worldwide

Martha Stewart Living

Omni Media Inc

Shutterfly Inc

Unique Industries Inc.

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Contact Straits Research for In-depth Market Insights

Straits Research offers a comprehensive analysis of the Party Supplies Market, including detailed insights into trends, forecasts, and competitive dynamics. With a commitment to delivering actionable intelligence, Straits Research empowers businesses to navigate this dynamic market landscape effectively.

North america dominates the global market with CAGR 7.80%

North America is the most significant global party supplies market shareholder and is expected to grow at a CAGR of 7.80% during the forecast period. Customers in North America respond to a rising demand for coed life-event parties, such as pre-wedding bachelor and bachelorette parties and post-wedding couple's showers. Social media is one of the main drivers of this phenomenon. In addition, young adults in North America tend to party and post on social networking sites like Facebook, Instagram, and others. Additionally, special attention is given to the 16th and 21st birthdays in the United States. As a result, this fuels the region's demand for party supplies, which spurs the market's expansion in value sales.

Europe : fastest growing market with CAGR 8.15%

Europe is expected to boost at a CAGR of 8.15% during the forecast period. Europe is one of the world's top places for concerts, parties, and nightclubs. One of the most significant festivals celebrated in Europe is the carnival. The combination of these factors has led to an increase in the value sales of the party supply industry in this region. In addition, the party supplies market has seen exponential growth in Europe as a result of an increase in consumer interest in home parties, concerts, theme parties, birthday celebrations, pricey weddings, and other events, particularly among generation z and millennial consumers.

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