Pernod Ricard India in the News: Major Media Highlights & Industry Impact

Introduction

Pernod Ricard India has consistently made headlines with its strategic business moves, product innovations, and sustainability initiatives. As one of the leading players in India’s alcoholic beverage industry, the company is shaping the market through premiumization, sustainability commitments, and regulatory adaptations. This blog explores recent media coverage, key industry developments, and their impact on Pernod Ricard India's growth trajectory.

Key Media Coverage & Public Relations Strategies

Pernod Ricard India has been actively engaging with the media to highlight its latest achievements. The company’s strategic product launches, sustainability programs, and business expansions have been widely covered in top media outlets like The Economic Times, Business Today, and India Today. Here are some of the most significant recent news features:

Premium Whisky Launches: Pernod Ricard India garnered extensive media attention with the launch of Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Whisky in August 2024. The move was seen as a strong step toward premiumization, tapping into the growing consumer demand for sophisticated and innovative spirits. (Source: India Today)

Sustainability Commitments: The company’s Grain to Glass initiative was prominently featured in major publications, showcasing its commitment to environmental sustainability. The strategy, which includes reducing water usage, renewable energy integration, and sustainable packaging, aligns with global ESG goals. (Source: The Economic Times)

Expansion Plans in India: Pernod Ricard’s plan to set up Asia’s largest malt distillery and maturation facility in Nagpur, Maharashtra, was another significant news highlight. This expansion will not only boost production capabilities but also generate employment opportunities in the region. (Source: Business Standard)

Financial Performance & Market Share Growth: With a 6.9% rise in revenue from operations and a 20.9% increase in net profit in FY24, Pernod Ricard India has surpassed competitors, securing its position as India’s leading spirits manufacturer. (Source: Livemint)

Insights from Recent Interviews & Statements

Pernod Ricard India’s leadership has frequently shared insights on the company’s vision and market strategies in interviews with top publications. Here are some key takeaways:

Premiumization Focus: In an interview with The Economic Times, the company’s Managing Director emphasized that Indian consumers are rapidly shifting towards premium spirits, leading to the launch of innovative products catering to evolving tastes.

Regulatory Adaptations: Speaking to Business Today, senior executives discussed how the company is navigating India's complex regulatory landscape and adapting its business model to remain compliant while ensuring steady growth.

Sustainability as a Core Strategy: In a Livemint feature, Pernod Ricard India’s sustainability head elaborated on how initiatives like eliminating mono-cartons and integrating solar energy in distilleries are transforming the industry.

Consumer Trends & Market Responses

The Indian alcoholic beverages market is undergoing a transformation, and Pernod Ricard India is at the forefront of these changes. Recent reports indicate:

Shift Towards Premium Spirits: Young consumers and urban professionals are increasingly opting for high-end whiskies and imported spirits, prompting companies like Pernod Ricard to focus on premium and ultra-premium segments.

Increased Demand for Sustainable Brands: Consumers are more conscious of brands’ sustainability efforts. Pernod Ricard India's eco-friendly packaging and responsible sourcing are key differentiators that enhance its brand perception.

Rise of Experiential Marketing: The company has intensified its focus on experiential marketing through exclusive tasting events, collaborations with top mixologists, and digital engagement campaigns.

Conclusion

Pernod Ricard India continues to make significant strides in the industry, garnering widespread media coverage for its product innovations, expansion strategies, and commitment to sustainability. By staying ahead of consumer trends and proactively engaging with the media, the company is strengthening its market leadership and reinforcing its reputation as a pioneer in the premium spirits segment. With a strong focus on growth, compliance, and sustainability, Pernod Ricard India is set to shape the future of the Indian alcoholic beverage industry.

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