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Written by srinivasan » Updated on: November 19th, 2024
Video streaming platforms provide methods to sell video content online. These methods might be based on subscriptions, advertisements, or rentals. Regardless of your chosen method, you get to sell your videos and make money. For example, you allow subscribers to stream your videos via subscriptions for a monthly recurring payment. Similarly, via ads you display between your videos, you earn for every impression and click. You can also categorize your videos under the rental category and let your viewers take videos on rent separately.
Let’s now get to know how you should start as someone who wants to sell videos online on video selling platforms.
These days, with the advancements in technology and devices, creating videos is not an uphill battle. However, it’s essential to know the steps or the strategy by which you will create and sell your videos successfully. Let’s get to know what these steps are-
In order to create your videos, you have to know who you’re creating for! Plain and simple! Ask yourself what kind of people would benefit from your videos, and that’s pretty much what your target audience is. When you know your target market, you choose the suitable language, vocabulary, tone, and topics. You also choose the right publishing and marketing platform when you know your audience.
Choosing the audience and niche should go hand in hand. With that being said, you should always have your niche in mind while preparing to know your potential viewers. There is no right or wrong niche; all you need to choose is the one you have experience in and passion for. Your niches can be anything from technology and fitness to education, fashion, traveling, etc.
Once you know the above two points, it’s time to plan the content. In this stage, you finalize the topics you will discuss and how each would benefit your viewers. You should always perform a competitor analysis to create content on the right topics. You should also consider the demographics of your audience, such as their age, lifestyle, interests, finances, etc.
Pick the topics and think about how you can provide a video that is different and unique from similar ones. Also, consider planning different lengths of videos that range from 5 to 20 minutes and shorts that end within a few seconds.
Now is the time to film the concepts you have prepared. Choose a location that is free of distractions and provides nice visibility. Investing in various kinds of lighting is wise to keep the background interesting and professional. You should also consider a mic that lets you record clear audio. Consider your budget or financial constraints before spending money on lighting and other tools. Start with basic equipment, and then, as you progress financially, you can add fancy tools and equipment.
While filming your videos, get attentive toward picking up an ideal platform where you can publish or host all your videos. For the same, you can consider a few streaming platforms that let creators and businesses host videos and conduct live streams. These platforms come up with various other features that make your entire journey as a creator straightforward and successful.
Next, you need to choose the revenue options offered by these platforms. Some of the most popular revenue streams are based on subscriptions, advertisements, and rentals. You can also find platforms that let your fans donate the money to support you. On many platforms where you find multiple revenue streams, you can use more than one of these methods and multiply your earning potential.
Lastly, marketing your videos is important if you want your audience to know about your presence. Here, your streaming platform can also be useful as some provide marketing assistance, such as email marketing tools. It’s also advised to implement SEO activities, paid marketing, and other tactics to bring your channel in front of your audience.
Below are some platforms that let individual creators and businesses host their video content online and generate revenue. You can explore these platforms individually and choose as per your preferences.
GUDSHO provides video hosting and live streaming facilities to businesses wanting to build their online image and earn revenue. For revenue, the platform provides SVOD, AVOD, TVOD, and donations. Businesses can pick any of these monetization methods or choose more than one and utilize the hybrid concept. Their marketing assistance helps you spread awareness about your business and presents your videos to a large number of people.
Features
With VPlayed, creators can have their own video hosting platform to sell their videos online. You can choose monetization options, security standards, and other aspects. Besides having a platform, you can have applications developed and ensure a wide reach. VPlayed offers you white-label capabilities by which you can customize your video player for logo, background, colors, and themes to promote the brand.
Features
Muvi is a SaaS platform that provides businesses with OTT platforms and app development services. With a platform designed, you can possess complete control over video hosting, live streaming, and monetization. You can also develop a short video platform like Insta shorts and satiate your audience’s needs for short content.
Features
Dacast lets both individual creators and businesses host their videos online. You can also conduct live streams and get analytics to measure their performance. The platform’s multiple revenue streams would help you earn money from your videos.
Features
Vimeo is a white-label video hosting and live streaming platform. It facilitates resources for both individual creators and businesses where you can choose among various pricing plans. Vimeo offers various monetization options to sell your videos and build a passive income. You can also utilize the platform for webinars, employee communication, live streaming of events, etc.
Features
Brightcove is designed for big businesses and enterprises with larger hosting needs. Here you get a cloud-based storage facility that allows different levels of access for all your team members. The platform allows monetization using ads and rentals; hence, you can generate income using these two revenue methods.
Features
If you have a business where video production is necessary, it’s wise to utilize those videos to produce financial results. For the same, you should build a presence on a streaming platform that offers various ways to sell videos plus promising features. Above are some well-known platforms to sell videos that you should explore and check which one suits.
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