Saudi Arabia Lingerie Market Size, Share, Growth, Demand And Report 2025-2033

Saudi Arabia Lingerie Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 835.3 Million

Market Forecast in 2033: USD 1,680.0 Million

Market Growth Rate (2025-2033): 8.07%

Saudi Arabia lingerie market size reached USD 835.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,680.0 Million by 2033, exhibiting a growth rate (CAGR) of 8.07% during 2025-2033. The growing emphasis on body positivity and inclusivity, which has led to an increased demand for lingerie that caters to a diverse range of body types, is driving the market.

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Saudi Arabia Lingerie Market Trends and Drivers

The Saudi Arabia lingerie market is witnessing a dynamic transformation, fueled by shifting consumer preferences, increasing fashion consciousness, and a rise in disposable incomes across urban centers. As modern retail continues expanding, more women are accessing a wider variety of lingerie brands offering diverse styles, premium materials, and superior comfort. E-commerce is also playing a critical role, providing discreet shopping experiences and broader product availability, which is particularly resonating with younger demographics. Additionally, a growing emphasis on self-care and body positivity is shaping consumer behavior, encouraging more women to invest in well-fitting, stylish lingerie. The rise of local and international brands introducing inclusive sizing and trendy collections is further supporting market expansion. As awareness around functional and aesthetic aspects of lingerie increases, the sector is evolving from a basic necessity into a lifestyle-driven product category, creating fertile ground for sustained growth and product innovation.

Simultaneously, regulatory reforms and socio-cultural shifts are significantly impacting the Saudi Arabia lingerie market. With greater female participation in the workforce and liberalization policies encouraging women's empowerment, there is a notable surge in demand for premium and fashionable lingerie. Retailers are responding by enhancing their in-store experiences and offering personalized fittings and consultations, thereby elevating consumer engagement. Moreover, marketing strategies are increasingly aligning with cultural sensibilities while embracing global trends, ensuring relevance and relatability across target audiences. Technological integration, such as virtual fitting rooms and AI-powered recommendations, is also streamlining the purchase journey and increasing conversion rates. As the Kingdom continues investing in its Vision 2030 diversification plans, consumer-focused industries like lingerie are benefiting from improved infrastructure, retail investments, and evolving consumer lifestyles, laying the groundwork for robust, long-term market performance.

In the United States, the Saudi Arabia lingerie market is attracting attention from key players looking to capitalize on the region’s lucrative opportunities. American lingerie brands are exploring strategic partnerships, direct-to-consumer models, and franchise expansions to establish a presence in the Gulf region. These players are leveraging their global expertise in design, sustainability, and brand storytelling to align with Saudi consumer values and preferences. U.S. market entrants are also benefiting from streamlined export channels and rising demand for high-quality, ethically produced lingerie. As consumer interest in wellness and luxury continues rising in Saudi Arabia, U.S. brands are tailoring offerings that blend comfort, sophistication, and innovation—strengthening bilateral trade ties and creating mutually beneficial growth prospects.

Saudi Arabia Lingerie Market Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

Brassiere

Knickers or Panties

Shapewear

Others

Material Insights:

Cotton

Silk

Satin

Nylon

Others

Price Range Insights:

Economy

Premium

Distribution Channel Insights:

Mass Merchandizers

Specialized Stores

Online Stores

Others

Regional Insights: 

Northern and Central Region

Western Region

Eastern Region

Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

Market Performance (2019-2024)

Market Outlook (2025-2033)

COVID-19 Impact on the Market

Porter’s Five Forces Analysis

Strategic Recommendations

Historical, Current and Future Market Trends

Market Drivers and Success Factors

SWOT Analysis

Structure of the Market

Value Chain Analysis

Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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