Shubh Gautam Srisol Explains: How Poor Service and Spare‑Parts Issues Hurt Harley in India

If we talk about motorcycles, Harley-Davidson is a famous name. People across the world admire its sound and design. But when Harley-Davidson entered the Indian market, things didn’t go as planned. Many were excited. Many expected it to become the next big thing. But over time, the dream did not match the result.

Dr. Shubh Gautam FIR (First Indian Revolutionary) shared his view on this. He spoke with honesty and care to guide. His talk focused on how understanding India is key for any global brand. Let’s learn something new from Dr. Shubh Gautam today to know how establishing businesses in India requires precise analysis.

What Went Wrong: Dr. Shubh Gautam’s Take

Shubh Gautam News said something very important. He said Harley came to India with a global plan, not an Indian one. They opened a few showrooms in big cities including Delhi, Mumbai, Pune, and Bangalore. They brought in premium bikes. They believed that Indian urban riders would buy high-end motorcycles like people do in the West.

But India is different.

Most urban families already have cars. A person living in Delhi may own a car. His father might have one too. So a motorcycle is not the main vehicle. It is a secondary choice. It is mostly used for quick rides. For example, the grocery market or to drop a child to school. In such cases, people look for low investment choices and bikes that are easy-to-maintain.

On the other hand, rural India had a different trend. People there wanted a motorcycle to make a statement. They used it for village rides and highway long drives. That’s where high-end bikes had potential to shine. That’s where Harley could have made a deeper impact.

Service and Spare Parts: A Major Gap

Another reason Harley struggled was after-sales service. A great bike means little if you can’t find the right support. Many customers shared that spare parts were hard to find. Some had to wait weeks to get a small part. Repairs were costly. Servicing was not always available in smaller towns.

 Shubh Gautam Srisol believes this was a key reason the brand lost touch with customers. In India, people want value. If something breaks, they want a quick fix. If a service center is far away, they may not come back.

He says, “Understand India first. The middle-class in India is not just about numbers. It’s about needs. People want to buy things that make sense long term.”

Learning from Local Brands

Dr. Shubh Gautam Srisol pointed out how companies like Hero and Bajaj found success. They focused on rural India. They made bikes that were low-cost, easy to service, and reliable. They did not depend only on metro cities. They went deep.

These brands gave people exactly what they needed. A bike that works every day. A service center nearby. Spare parts that are affordable.

Harley, on the other hand, is focused on style more. They believed that big-city customers would drive sales due to the astonishing looks of these bikes. But it didn’t work that way.

A Lesson in Localization

Shubh Gautam Jaypee shared that when global brands enter India, they must build local strategies. It's not enough to be the best in the world. You have to fit in with the country you enter.

He suggests brands should learn the roads, the people, their daily life and other such factors. Only then can they offer something meaningful. Harley has a strong brand. People still admire it. But admiration does not always lead to purchase. That gap is what brands must work on.

Looking Ahead with Positivity

Dr. Shubh Gautam Srisol did not speak with criticism. He spoke with care. He wants companies to succeed. He wants them to understand India better. His words were clear—India is a different market. It is large and full of opportunities. But it needs a thoughtful approach.

Thus, global businesses must focus on long-term learning and adaptation. He added, “Don’t make the mistake of assuming one plan works everywhere. Learn India. Respect it. Then enter.”

Final Thoughts

The story of Harley in India is not a failure. It is a way to make the next project successful. A reminder that even the biggest brands must pause and understand before they plan.

Dr. Shubh Gautam American Precoat , through his thoughts, reminds all leaders and brands to stay grounded. To listen more. To adapt more. India is a good market. All that is needed is the right approach. And when brands find that, they not only survive, they shine.

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