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Small Parcel Delivery Tips Every eCommerce Brand Should Know

  • Jaxon
  • July 22nd, 2025
  • 48 views
Small Parcel Delivery Tips Every eCommerce Brand Should Know


As eCommerce grows quickly, small packages delivery has become an important part of a brand's logistics and customer experience strategy. Businesses need to rethink how they handle and improve small parcel shipments to be competitive because customers want shipping options that are faster, cheaper, and more open.

 Improving your small parcel delivery procedure can help you save money, make customers happier, and develop brand loyalty, whether you're a new online company or an established brand. Every eCommerce organization should use the following important tips and methods.

Use a strategy with multiple carriers

 Working with more than one carrier instead of just one is one of the best methods to cut shipping expenses and speed up delivery times. Based on where you live, the size of your package, and the degree of service you need, different carriers have varying strengths. You can evaluate real-time prices across carriers and choose the cheapest or fastest option for each order by using a multi-carrier shipping platform or working with a 3PL like eShipper.

 This flexibility not only helps keep expenses down, but it also makes sure you always have a backup in case one carrier has problems or delays.

Make the packaging as small as possible to lower dimensional weight.

 Most major carriers now use dimensional weight (DIM) pricing, which means you'll pay depending on both the size and weight of your shipment. Shipping costs can go up if you use boxes that are too big and have a lot of vacant space.

 To keep these costs down:

  •  Make sure the package is the proper size for each item.
  •  Don't use too much filler unless you need it for protection.
  •  For the best-selling SKUs, think about making unique packaging.

 Smart packaging design cuts down on both shipping costs and your influence on the environment, which is a win-win for both profit and the environment.

Make your shipping process automatic

 Shipping by hand takes a long time and is easy to mess up. When you get more orders, automation becomes necessary. Connect your eCommerce platform, such as Shopify, WooCommerce, or Amazon, to a shipping solution that can do the following:

  •  Automatically importing orders
  •  Printing a lot of labels
  •  Updates on tracking in real time
  •  Choose a carrier depending on rules, like the cheapest or the fastest.

 Shipping automation solutions cut down on the time it takes to do things by a lot and make sure that orders are filled correctly. This is especially helpful during busy times like flash sales.

Give customers different delivery options at checkout

 People who shop online today want options. Some people desire the cheapest shipping possible, while others are willing to pay more for faster shipping. Customers are happier and less likely to leave their carts when they can choose between standard and express small parcel delivery at checkout.

 Make sure your checkout page makes it clear:

  •  Expected delivery times
  •  Shipping costs (or limits on free shipping)
  •  Availability of tracking

 This openness fosters trust and helps clients make smart choices.

Keep an eye on the performance and delivery metrics of the carrier

 Some carriers don't provide the same level of service. Some carriers may start missing deadlines, losing items, or getting complaints from customers over time. That's why it's important to look at your shipment statistics on a frequent basis.

  •  Keep an eye on important metrics like:
  •  Rates of on-time delivery
  •  Speed of delivery by area
  •  Rates of lost or damaged packages
  •  Complaints and feedback from customers

 Use this information to improve your small parcel delivery plan and change carriers or service levels as needed to keep your service level high.

Talk about prices or use volume discounts that apply to all orders.

 Some carriers may give you volume-based discounts if your brand ships more than a few packages a day. If you bargain directly with couriers, you might get better pricing. But if you're not quite big enough yet, working with a logistics company like eShipper allows you access to pre-negotiated discounted rates based on how much shipping you do.

 This lets smaller firms get shipping prices that are similar to those of bigger businesses.

Make the returns process easy and smooth

 Reverse logistics, or returns, is a feature of tiny parcel delivery that is sometimes forgotten. Customers need to be able to trust you, especially in fields like fashion, electronics, or home products, where returns are easy and obvious.

  •  Include the following in your returns process:
  •  Return labels that you may print or that are already made
  •  Instructions that are easy to follow
  •  Clear policies and return windows
  •  Updates on refunds that are done automatically

 A return policy that is easy for customers to understand is good service and makes people more likely to buy.

Send notifications about tracking and delivery in real time

Customers want to see things. Customers now want real-time tracking for small parcel delivery, not just offering it. Pick shipping companies or platforms that send automatic updates by email or text message so that your clients may follow their packages from the time they leave your warehouse until they get to their door.

 Real-time notifications cut down on support requests, make customers happier, and make people trust your company more.

Last Thoughts

 If you want your eCommerce company to grow successfully while giving customers great experiences, you need to know how to distribute little packages. You may make shipping a competitive advantage by improving packaging, employing several carriers, automating procedures, and putting an emphasis on service and openness.

 If you have the appropriate plan, delivering little packages doesn't have to be a problem; it may help your business flourish.


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