Snackable Content: The Rise of Short-Form Series

In today’s fast-paced digital world, attention spans are shrinking and time is precious. That’s exactly why short-form video content—often called snackable content—is becoming a big deal in the entertainment world.

Think 5 to 10-minute episodes you can watch during a lunch break or while waiting for your Uber. This shift is not just changing the way we consume content but also how it’s being created. And at the heart of it all? The demand for OTT platform development services and OTT video app development.

What Is Snackable Content?

Snackable content refers to short, engaging video clips that are easy to consume and require minimal commitment from the viewer. These are typically under 10 minutes long and designed to be watched on-the-go—on mobile phones, tablets, or even smartwatches.

Short-form content has exploded thanks to platforms like TikTok, Instagram Reels, and YouTube Shorts. But it’s not just social media anymore. Major streaming services like Netflix, Amazon Prime, and Disney+ are also jumping on the trend by investing in short-form original series.

The Numbers Don’t Lie

Let’s talk numbers to understand how big this trend really is:

According to a 2024 report by Statista, the global short-form video market is projected to reach $60 billion by 2027, growing at a CAGR of over 28%.

In 2023, Gen Z users spent over 5 hours per day watching short-form video content.

Around 70% of viewers prefer watching series that are under 15 minutes per episode when using their smartphones.

Clearly, people want quick entertainment they can enjoy without committing to a full hour-long episode.

Why Are Short-Form Series So Popular?

There are several reasons why short-form content is booming:

Time-Saving: Not everyone has an hour to spare. A short episode fits perfectly into a lunch break or a commute.

Mobile-First Audience: Over 60% of OTT content is consumed on mobile devices, and shorter videos are ideal for these screens.

Low Data Usage: Shorter content uses less mobile data, making it appealing in regions with expensive or limited internet access.

Binge-Worthy Appeal: Many viewers find themselves watching an entire season in one sitting, thanks to the short runtime of episodes.

The Role of OTT Platforms in This Shift

As the demand for short-form content grows, OTT platform development services are evolving to meet these needs. Businesses looking to launch their own video streaming platforms are now prioritising:

Speedy content delivery

Mobile-friendly UI/UX

Integrated ad models for monetisation

Support for vertical and horizontal video formats

Custom OTT video app development allows content creators and companies to deliver short-form series directly to their audiences without depending on third-party platforms.

For instance, platforms like Quibi may have failed in the past, but they paved the way for others to learn and innovate. Now, more niche OTT platforms are finding success by targeting specific genres or communities, such as horror, comedy, or even DIY content.

Suggested Read: https://appinventiv.com/blog/ott-app-development-cost/

Opportunities for Businesses

If you're a media house, influencer, or a startup, now is the best time to explore short-form content. With reliable OTT platform development services, you can:

Launch your own branded streaming app.

Reach younger, mobile-first audiences.

Monetise through subscriptions or ad-supported models.

Collect data to refine content strategy.

You don’t need to compete with Netflix or Prime Video. You just need to be relevant to your niche audience.

Final Thoughts

The rise of snackable content is not just a passing trend—it’s a shift in how the world consumes entertainment. Viewers want quick, accessible, and engaging stories, and short-form series tick all the boxes.

Whether you're an independent creator or a business with a vision, investing in OTT video app development can open up new doors. As user habits evolve, so should your content strategy. After all, in today’s digital world, small bites often make the biggest impact.