Specimen Collection Cards Market Challenges and Strategic Solutions

Written by Aishwarya Doiphode  »  Updated on: June 18th, 2025

Specimen Collection Cards Market Challenges and Strategic Solutions

The global Specimen Collection Cards Market plays a pivotal role in diagnostic testing, forensic investigations, genetic research, and clinical laboratories. These cards, often made of filter paper or similar absorbent material, are designed for the safe collection, storage, and transportation of biological samples such as blood, saliva, and DNA. With the rising adoption of point-of-care testing, newborn screening, and home-based diagnostics, the demand for specimen collection cards is steadily growing. However, the market faces several challenges that can impede its growth trajectory. Addressing these barriers through strategic interventions is essential for sustained development and market expansion.

The global specimen collection cards market size is predicted to reach US$ 671.2 Mn in 2032 from US$ 477.0 Mn in 2025. It will likely witness a CAGR of around 5.0% in the forecast period between 2025 and 2032. Specimen collection cards are extensively used in genomics, diagnostics, pharmacokinetics, and forensic science. Their ability to simplify sample handling by enabling long-term storage at ambient temperatures is expected to drive demand in clinical settings. Their role has extended beyond newborn screening, backed by their ability to stabilize analytes, including small molecules, DNA, and RNA.

Key Challenges in the Specimen Collection Cards Market

• Quality and Sample Stability Issues: One of the primary concerns in the specimen collection cards market is maintaining the integrity and stability of collected samples during storage and transportation. Variations in humidity, temperature, and handling practices can compromise the quality of the specimen.

• Lack of Standardization: Absence of standardized protocols for sample collection, drying time, and storage conditions creates inconsistencies in test results. Different manufacturers offer varied formats and instructions, leading to confusion among users.

• Regulatory Compliance and Approval Delays: Regulatory approvals for new specimen collection technologies can be lengthy and complex. Compliance with international regulations such as FDA, CE marking, and CLIA certifications poses a barrier, especially for smaller players.

• Limited Awareness in Emerging Regions: Despite the advantages, there is limited adoption of specimen collection cards in developing regions due to low awareness among healthcare providers and consumers, as well as inadequate infrastructure.

• Risk of Sample Contamination and Cross-Contamination: Inappropriate handling techniques and lack of user training can lead to contamination of biological samples. This not only affects the accuracy of diagnostic results but also raises safety concerns.

• Competition from Alternative Sampling Techniques: The availability of newer, more advanced methods such as microfluidic sample collection devices and automated blood collection systems poses a threat to traditional specimen cards.

Strategic Solutions to Overcome Market Challenges

To navigate these hurdles and capitalize on growth opportunities, stakeholders in the specimen collection cards market must deploy targeted and innovative strategies.

1. Investment in R&D and Product Innovation

Advancing the durability, accuracy, and sample retention capacity of specimen collection cards can significantly enhance market value. For instance, developing cards that incorporate antimicrobial agents or feature layered membranes can help in preserving sample integrity and preventing contamination.

2. Establishing Standardized Protocols and Guidelines

Creating industry-wide best practices and usage guidelines will enhance consistency and reduce variability. Collaboration among regulatory bodies, manufacturers, and healthcare institutions can help achieve this goal and ensure quality assurance across regions.

3. Strategic Collaborations with Diagnostic and Research Institutions

Partnerships with pathology labs, hospitals, genetic testing centers, and research organizations will enhance the visibility and acceptance of specimen collection cards. These collaborations can also provide real-world insights for improving product design and performance.

4. Expanding Educational Outreach and Training Programs

To promote adoption, especially in emerging markets, awareness campaigns and training modules should be deployed. Educational content tailored for healthcare professionals, technicians, and even home users can drive proper usage and minimize sample rejection rates.

5. Adapting to Digital Transformation and Automation Trends

Integrating barcoding, QR codes, or RFID tags on specimen collection cards can streamline sample tracking and data management. Additionally, offering compatible digital platforms to log, track, and retrieve sample data will improve laboratory workflow efficiency.

6. Emphasis on Eco-Friendly and Sustainable Materials

With the growing global focus on sustainability, manufacturers can differentiate themselves by using biodegradable or recyclable materials. This shift not only appeals to environmentally-conscious consumers but also aligns with institutional sustainability mandates.

7. Market Expansion through Customized Products

Different applications may require tailored cards – for example, neonatal screening, forensic DNA testing, or infectious disease surveillance. Developing purpose-specific variants will allow companies to cater to niche demands and broaden their customer base.

Market Dynamics Supporting Strategic Implementation

The global push towards early disease detection, personalized medicine, and at-home health monitoring continues to propel demand for effective specimen collection solutions. As the global healthcare ecosystem prioritizes decentralization, especially post-COVID-19, remote and easy-to-use sample collection tools have gained prominence. This environment is ripe for innovation, and specimen collection cards, with the right enhancements, are well-positioned to serve various market segments.

• Growing Genetic and Genomic Testing Sector: With the proliferation of consumer genetic testing companies and the rise of direct-to-consumer (DTC) services, the requirement for safe and portable biological sample collection tools is accelerating.

• Rise in Neonatal and Prenatal Screening Programs: Governments in several countries are making it mandatory to screen newborns for genetic disorders. Specimen collection cards remain an integral component of such programs due to their cost-effectiveness and ease of use.

• Advancements in Infectious Disease Surveillance: In the wake of global pandemics and regional outbreaks, quick and safe sample collection methods are essential. Specimen cards provide a reliable solution for collecting blood or saliva samples from remote or underserved areas.

Competitive Landscape and Future Outlook

Leading players in the specimen collection cards market include PerkinElmer, Ahlstrom, GE Healthcare, Thermo Fisher Scientific, and FTA (Whatman). These companies are investing heavily in expanding their product portfolios and entering strategic alliances to maintain a competitive edge.

However, new entrants focusing on niche segments—such as cards for veterinary applications or personalized nutrition testing—are creating additional competition. To stay ahead, established companies must prioritize flexibility, customer-centric design, and value-added services.

Moreover, as global health initiatives and funding rise—particularly in regions like Africa, Southeast Asia, and Latin America—market participants have a window of opportunity to expand their geographical footprint through tailored outreach and distributor networks.

Conclusion

The specimen collection cards market, while brimming with opportunities, must address critical challenges to unlock its full potential. Quality issues, lack of awareness, regulatory hurdles, and competition from emerging technologies are key barriers. However, strategic investments in innovation, standardization, training, and digitalization can empower stakeholders to overcome these obstacles. By aligning product development with evolving healthcare needs and embracing sustainability and automation trends, the market is poised to experience robust growth and transformation in the years ahead.

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