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Written by Scarlett Watson » Updated on: October 24th, 2024
The advent of AI, web technologies, and mobile applications has changed the way businesses operate, engage, and deliver solutions to the business. Together, these three elements have transformed eCommerce businesses by making them smarter, more efficient, and more friendly in this fast-evolving digital landscape.
From AI power to web innovation and mobile solutions, these technologies are driving the digital transformation in the growth paths.
Before judging any eCommerce business growth, let’s see how technological advancement is shaping the eCommerce and software development industries.
Also, let’s delve into the details of how business and development agencies are adapting to this changing landscape.
Mobile usage for shopping is continuously increasing with time. More businesses are adopting mobile-first strategies to prioritize mobile user experience. This is done because consumers are increasingly using their smartphones to browse, shop, and interact with brands online.
As per Statista, mobile commerce accounts for 72% of total e-commerce sales globally with the expectation of upper graph only.
Mobile app development companies are bringing more intuitive, high-performing applications that are optimized for smaller screens. They are making the navigation better with the fast-loading content.
Mobile-first strategies also emphasize the importance of handling different network conditions. They ensure that the store works fine even on slower 3G or 4G connections.
This is another prevailing key technology that is helping in mobile-first strategies. It is an open-source framework that helps businesses or online stores to create mobile-optimized web pages that load quickly.
It is one of the most useful technologies for eCommerce platforms where the time to load is paramount. Google reports that a one-second delay in mobile page load can reduce conversion by 20%. With AMP and AI personalization, businesses can create fast, responsive, and highly relevant content for their users in the way of engagement and conversion.
The integration of AI into mobile applications for e-commerce platforms has given rise to personalized mobile shopping experience. As per Statista, the mobile shopping business will run at 79% of total e-commerce sales in 2024. Mobile application development leverages AI to create highly personalized applications that can recommend user journeys and products and streamline the checkout process.
Fashion retailers like H&M use AI to understand and read customer data. It also helps in delivering personalized recommendations through their mobile application. This results in higher user retention and increased sales. Customer engagement has surged when real-time insights on mobile platforms are accessed in real-time.
Also read: The Best Dictionary Applications for Your Android Phone 2024
5G technology is transforming further transformation of mobile application development by giving faster data speed, lower latency, and better connectivity. With 5G, mobile app developers are creating more immersive experiences like AR/VR integrations, real-time multiplayer gaming, and high-definition video streaming.
Mobile app development companies are exploring the potential of 5G to deliver a proficient, richer, and more engaging mobile experience. The increased bandwidth and speed also allow for faster mobile payment and seamless integration with IoT, expanding the reach beyond traditional use cases.
Serverless architecture is an emerging trend in the web development segment which is revolutionizing the application building and deployment process. In this serverless model, developers can develop and run applications without any underlying infrastructure.
Some cloud providers like Google Cloud, AWS, and Azure are handling all the server management tasks and allow developers to focus only on writing the code.
This has been delivering the key benefits like scalability and cost-efficiency. Some businesses today only pay to compute the resources they use. The system, on the other hand, automatically scales up or down depending on the demand. This means that during high-traffic periods like Black Friday sales, the business can handle increased load time without thinking about the server or performance glitch.
The inclusion of AI plays an important role here. It can be integrated into the serverless architecture to optimize the performance after predicting the traffic surge or the bottlenecks.
The shift toward cloud is an important trend in the world of web and mobile development. These applications are designed to fully use cloud infrastructure. It offers more resilient, scalable, and agile applications as compared with traditional apps. Some software development companies adopt a cloud-native approach to deliver applications with more adaptability.
This development is beneficial for eCommerce platforms where scalability is a challenge. With the growing customer base to transaction increase, the application seamlessly scales without any re-engineering. It is essential for businesses operating in competitive markets. It is also useful at the time of quick launch of new features and expansion.
The major advancement of web technology is because of Progressive Web Apps. It bridges the gap between traditional websites and mobile apps. This leads to a faster, more reliable, and more engaging experience regardless of network conditions. Businesses like Twitter, Forbes, and Pinterest have implemented this to increase mobile conversion. Pinterest has observed a 44% increase in ad revenue as a result.
Website development companies are also prioritizing PWA as a part of their development strategies for businesses. It is best for those eCommerce businesses who are looking to optimize both desktop and mobile experience. PWA is increasing its competitive edge by providing the ability to send push notifications, work offline, and load instantly.
The rise of headless content development systems is transforming the innovation for web development. With the help of headless CMS, the backend is decoupled from the frontend, thus allowing the team to use frontend technology as they prefer.
Headless CMS platforms are empowering website development companies to create better digital experiences for their customers. The personalization is done without any constraint of traditional CMS architecture. Moreover, this flexibility allows businesses to scale rapidly and stay agile in the competitive market.
AI is transforming the way eCommerce and software are doing personalization. More automation has come into the picture since the advent of business intelligence.
Business analytics is the area where AI has made a significant difference. Today, AI-powered tools are shifting through vast datasets, learning patterns, and trends to help businesses make data-driven decisions with more clarity.
AI has the potential to analyze customer purchasing habits and preferences. This helps the eCommerce platform understand the products better that are likely to perform well at the time of different seasons.
Some tools like Google Analytics and IBM Watson are offering more AI-driven analytics to businesses to create actionable insights. They can automate the strategies, manage the inventory well, and look into customer service efforts in a better way.
Also, predictive analytics capabilities are helping businesses forecast future trends. With these insights, the industry can find more details about fashion, customer preferences, and technology changes. Moreover, the industry can anticipate the demand for new products to stay competitive.
Fraudulent activities are an important concern for online businesses. AI with its pattern and machine learning capabilities, can identify fraud and prevent it in eCommerce. The AI-powered algorithms can detect suspicious behavior by studying the transactions in real time and flagging them immediately.
As per Juniper's research, e-commerce merchants are expected to lose $47 billion due to online payment fraud. AI solutions are helping companies to avoid this trap. It can analyze customer behavior. Transaction data and device information.
The identification of anomalies can indicate fraudulent activities and save businesses from massive losses. For eCommerce development agencies, AI integration into the platform is crucial to ensure safety and trustworthiness.
AI in mobile commerce cannot be understated. AI is now optimizing product search and offering refined product recommendations with a powerful virtual assistant to guide you through the shopping experience. Voice commerce has also been a great support for all the customers.
Alexa and Google assistants are driving it in the solution path by making it more prevalent for consumers. With this inclusion, consumers are becoming hands-free while shopping.
Some mobile app development companies are integrating AI voice search features into the apps. This will allow users to search for products or services using natural language commands. As per the recent graph, the voice commerce market is expanding from $90.54 billion in 2023 to $116.83 billion in 2024.
The convergence of new technologies is transforming the way of doing business. It has developed and delivered remarkable and result-driven digital solutions. By using this convergence, companies are learning more about advancement and staying ahead of the curve. AI is offering personalized, scalable features and making the platform efficient for digital consumers.
For AI developers, website development companies, and mobile app development companies, it is the key to the success of any e-commerce business. The inclusion of all the advanced technologies in the shopping business not only improves customer experience but also drives innovation and growth in the highly competitive market.
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