Written by Rebecca » Updated on: October 01st, 2024
Imagine this: you're glued to your phone, refreshing every sports app for the latest updates. The tension is high, the game's on a knife's edge, and you can't miss a single second. But hold on; there's a better way. Glance sports, delivered straight to your lock screen, can be your new MVP (Most Valuable Player) when it comes to staying on top of the game.
Cricket: A National Phenomenon in India
In India, cricket is more than just a sport; it's a cultural touchstone. Millions throng to stadiums or tune in virtually to cheer on their favorite teams, creating a shared experience that transcends geographical boundaries. The cricket season, much like the Super Bowl in the US, becomes a national phenomenon, uniting fans and igniting a passion that advertisers dream of tapping into.
The Digital Surge: Mobile Becomes the New Stadium
With the 2023 season of India's biggest cricket tournament becoming free to view on OTT platforms, the digital space, particularly mobile, witnessed a meteoric rise in viewership. Statistics reveal a staggering 32 million people tuned in on the official OTT platform alone, eclipsing the previous record of 25.3 million set in 2019.
These numbers paint a clear picture: a whopping 73% of IPL viewers access the tournament digitally, with a significant portion, 52%, enjoying the action on both TV and mobile. Interestingly, 30% of viewers prefer the convenience and mobility of watching solely on their phones, with only 18% sticking to traditional television broadcasts.
Enter the Smart Lock Screen: A New Virtual Stadium
Gone are the days of dull lock screens displaying just the time and a few notifications. Glance, a revolutionary app pre-installed on millions of smartphones, has transformed this passive space into a vibrant "smart lock screen." This innovative platform delivers personalized updates in your preferred language and based on your interests, all with a single tap as soon as you pick up your phone. Glance has become a game-changer for Indian sports enthusiasts, transforming it into the go-to destination for instant match updates.
Glance Sports: Stats That Speak Volumes
Here's where Glance truly shines for sports fans. A staggering 21% of the content consumed on the Glance smart lock screen revolves around sports, showcasing its immense popularity among Indian viewers.
But the numbers get even more impressive. Imagine having the capacity of India's largest cricket stadium filled with people eager to see the score. Glance delivers updates to a staggering 568 times more viewers per day on the smart lock screen! That's the power of Glance sports, keeping you informed and connected to the action, no matter where you are.
Glance News: Beyond Sports, a World of Information
While Glance sports keeps you glued to the action, Glance news offers a comprehensive world of information at your fingertips. From breaking news headlines to trending stories across various categories, Glance personalizes your news feed based on your interests, ensuring you stay informed about everything that matters to you.
The Future of Sports Updates: A Glance Ahead
The future of sports updates is undoubtedly mobile-centric, and Glance is at the forefront of this revolution. As technology evolves, Glance is poised to further integrate with smart assistants, offering on-demand updates tailored to your location and activity. Imagine receiving real-time scores, player stats, and even commentary snippets based on your favorite teams, all without even unlocking your phone.
The Final Score: Glance Sports - Your Lock Screen MVP
Glance sports on your lock screen is the ultimate game-changer for sports enthusiasts in India. With instant updates, personalized news feeds, and unparalleled convenience, Glance ensures you never miss a single play. So, ditch the app-hopping frenzy and embrace the future of sports updates. Download Glance today and experience the thrill of the game, right on your lock screen.
Remember, with Glance, you'll never be left out of the loop. Stay informed, stay passionate, and stay connected to the games you love.
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