The Rise Of Short Form Video Content In 2025

Short-shaped videos are everywhere, and they are getting bigger! From TikTok and Instagram rolls to YouTube shorts, people love to watch quick videos, that entertain, inform, or inspire them in just a few seconds.

If you are a small business - especially a graphic design service - you need to jump into this trend to reach more customers, create your brand, and expand your business. In this blog, let's share why short-format videos are growing, how they are changing marketing, and how you can use them to promote your services.

Why Short-Format Videos Are Getting Popular in 2025?

Short videos (usually less than 60 seconds) are one of the best ways to get people's attention online. But why are they so popular?

1. People Have a Short Attention

In the world at a rapid pace today, no one wants to sit with long content. Studies show that the average attention time is only 8 seconds! Short videos help companies quickly deliver their message before viewers roll.

2. Perfect for Mobile Users

Most people watch videos on their phones; short videos fit perfectly into small screens. Fast swipes, endless scrolls, and automatic features make them addictive to watch.

3. Social Media Algorithms Love Short Videos

Platforms like TikTok, Instagram, and YouTube prioritize short-format content because it keeps users involved. The more engagement (likes, shares, comments) your video gets, the more people the summer.

4. Easy to Create and Share

Unlike long and high production videos, short-shaped videos can be made quickly with just one smartphone. You don't need sophisticated equipment or editing skills - just a creative idea!

5. Increases Sales and Brand Knowledge

Short videos increase conversions, displaying products and services in a surrounding manner. Companies using video marketing receive 66% more qualified leads per year than those who don't have!

Best Platforms for Short-Format Videos in 2025

If you are a small company or graphic designer, you should focus on the platforms that offer the best range and engagement:

1. Tiktok

#1 short-shaped video platform with over 1.5 billion users

Great for viral challenges, tutorials, and behind-the-scenes content

A page for you (Fyp) oriented by AI (FYP) helps your videos to be discovered by new audiences

2. Instagram Rollers

Better for building brands and surrounding followers

Great for companies to show their work, products or design process

The Instagram store feature allows users to buy directly from coils

3. Youtube Shorts

Perfect for reusing longer videos in small clips

It helps companies explore the general audience of YouTube

Great for tutorials, instruction guides, and product views

4. Facebook Rolls and Short Videos from LinkedIn

Facebook coils are growing in popularity, especially for small businesses

LinkedIn's short videos work well for B2B marketing, business updates and networks

How Short-Format Videos Are Changing Digital Marketing

1. Increases Engagement and Brand Knowledge

Short videos are more likely to become viral, which means more people summer and share them. This helps companies get brand exposure without spending a lot on ads.

2. Drive More Sales and Leads

A short video well done can turn viewers into customers. Companies that use video content see higher conversion rates and more sales compared to those that depend on text-based marketing.

3. Helps Companies to Remain Relevant

If you are not creating short videos, you are losing! Customers expect video content and companies that do not adapt may lose to competitors.

4. Works for All Types of Business

If you are a graphic designer, real estate, beauty, fitness, or technology, short videos can help show your services, tell your story and connect to your audience.

How Graphic Designers Can Use Short-Format Videos to Get More Customers

If you perform a graphic design service for small businesses, see how short videos can increase your brand and attract more customers:

1. Show Your Design Work

Create transformations before and after the logo, websites or brand projects. Potential customers will see their skills in action and will be more likely to hire it.

2. Share Fast Design Tips

Help small companies with simple graphic design tips:

✔️ How to choose the right color palette for a brand

✔️ Why every company needs a professional logo

✔️ Best sources for brand and marketing

3. Backstage Content

Show people how you create a logo, edit an image, or project social media posts. This creates confidence and makes your audience feel connected to your work.

4. Customer Testimonials and Success Stories

Ask customers happy to record a short video about their experience working with you. Testimonials are one of the best ways to attract new customers.

5. Promote Limited Time Offers

Use short videos to advertise discounts, promotions or special offers in your graphic design services. This creates a sense of urgency and encourages customers to act quickly.

Best Practices to Create Short-Format Videos

🎯 I bought your audience in the first 3 seconds - start with something exciting to get attention.

🎯 Use brilliant attractive visuals, animations, and soft transitions to work better.

🎯 Keep simple - focus on a video message.

🎯 Add subtitles - Many users watch videos without sound, so add text to make your content more accessible.

🎯 Use trends and hashtag sounds - this helps increase range and discovery.

🎯 Release the action (CTA)-say to viewers what to do next: "Follow more tips!" or "Dm me for design services!"

A99 Solutions - Helping Small Companies Succeed with Short-Format Video

If you need expert help with short-format video marketing, social media growth, or content strategy, A99 Solutions has approached you!

Whether you are a graphic designer, entrepreneur, or owner of a small business, they offer personalized digital marketing solutions to help you notice online.

🔹 Video editing and content strategy

🔹 Social Media Management

🔹 SEO and Digital Brand

💡 Want to expand your business with short-format videos? Contact A99 Solutions today!

Conclusion: Short-Format Video is the Future - Are You Ready?

Short-shaped videos are not just a trend-out but are the future of digital marketing. If you are not using them yet, now is the time to start.

For small companies and graphic design services, short videos can:

✔️ Helps you reach more customers

✔️ Make your brand stand out online

✔️ Increase sales and engagement

🚀 Do not wait for the creation of short-format videos today and watch your business grow!