Top 10 Best Loyalty Rewards Programs to Try in 2025

In today’s competitive world, keeping customers happy is more important than ever. One of the easiest ways to build customer loyalty is through rewards programs. These programs encourage people to come back, buy more, and feel appreciated. Whether you're shopping online, buying groceries, or booking flights, a good loyalty program can save you money and give you extra benefits.

Here’s a list of the top 10 best loyalty rewards programs to try in 2025. These programs are easy to join, offer real value, and are great for regular shoppers.

1. Amazon Prime Rewards

Amazon Prime is more than just free shipping. If you use the Amazon Prime Rewards Visa card, you get 5% back on Amazon and Whole Foods purchases. Members also enjoy early access to deals and free same-day delivery in many areas.

Why try it?

• High cashback on daily purchases
• Exclusive deals and video content

2. Starbucks Rewards

Love coffee? Then this one’s for you. With the Starbucks app, every purchase earns you stars. You can use these stars to get free drinks, snacks, or even merchandise.

Why try it?

• Easy to earn and redeem rewards
• Frequent members-only offers

3. Target Circle

Target Circle is a free program where you get 1% back on every purchase. It also gives you access to special discounts and birthday surprises.

Why try it?

• Simple to use
• Personalized deals

4. Sephora Beauty Insider

If you love makeup or skincare, Sephora’s program is one of the best loyalty rewards programs in the beauty industry. You earn points on each purchase, which can be used to get deluxe samples or money off.

Why try it?

• Birthday gifts
• VIP access to new products

5. Walmart Rewards (via Capital One)

Walmart offers a rewards program through its Capital One credit card. You can earn 5% back on online purchases and 2% in stores. Great for families who shop regularly at Walmart.

Why try it?

• Cashback on groceries and daily needs
• Works for both in-store and online shopping

6. Delta SkyMiles

Frequent flyer? Delta’s SkyMiles program helps you earn miles every time you fly. These miles can be used for flight upgrades, free tickets, and more.

Why try it?

• Miles don’t expire
• Partnered with hotels and car rentals

7. McDonald’s MyMcDonald’s Rewards

Every time you order using the app, you earn points. You can redeem these points for free burgers, fries, drinks, and more.

Why try it?

• Great for daily fast food lovers
• Easy point tracking on the app

8. Marriott Bonvoy

For travelers who stay at hotels often, Marriott Bonvoy offers excellent value. You earn points for each stay and can use them for free nights, upgrades, or experiences.

Why try it?

• Free Wi-Fi and member rates
• Access to over 7,000 hotels worldwide

9. CVS ExtraCare

If you shop for health and beauty products often, CVS ExtraCare gives 2% back in rewards, plus special coupons and discounts.

Why try it?

• Regular savings
• Tailored deals based on your purchases

10. Nike Membership

Nike’s free loyalty program offers early access to new products, birthday rewards, and personalized workouts.

Why try it?

• Free shipping and returns
• Exclusive member deals

How to Choose the Right Loyalty Program

Not all loyalty programs are the same. Before joining one, it’s important to think about what fits your lifestyle best. Here are a few things to keep in mind:

1. Look at Your Shopping Habits

Ask yourself: Where do I spend the most money? If you visit Starbucks every day, then Starbucks Rewards might be the best pick. If you travel often, airline or hotel programs like Delta SkyMiles or Marriott Bonvoy offer the most value.

2. Check the Reward Types

Some programs offer cashback, others give points or miles, and some give free products. Make sure the rewards are something you’ll actually use.

3. Understand the Rules

Some programs may have complicated terms like expiry dates, minimum spending, or membership tiers. Read the details to avoid missing out on your rewards.

Benefits of Joining Loyalty Programs

Here’s why more and more people are joining the best loyalty rewards programs in 2025:

• Save Money – Get discounts, cashback, or free items.
• Feel Valued – Members often receive special treatment or early access to deals.
• Get Surprises – Many programs offer birthday gifts, exclusive coupons, or secret sales.
• Track Spending – Apps and websites help you see what you’ve spent and how many rewards you’ve earned.

Tips to Make the Most of Your Rewards

If you’re already part of a loyalty program, here are a few easy tips to get more from it:

Always use the app or card when making a purchase.

• Combine offers – use loyalty points along with sales or coupons.
• Keep track – know when your rewards expire or if you’re close to unlocking a new benefit.
• Refer friends – some programs give extra points or bonuses for referrals.

Final Thoughts

Loyalty programs are not just for big spenders. Even small purchases can add up to great rewards if you choose the right program. In 2025, these best loyalty rewards programs make it easy to save money, enjoy freebies, and feel valued as a customer.