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Written by Anna frozen » Updated on: August 31st, 2024
If you're still warming up to the idea that you need to get creative with your online insurance ads, you have come to the right place. Advertising within the insurance industry is never a bore. You'll see new stories after stories, each carrying a different perspective about insurance. From cute animated characters selling insurance to emotionally heavy ads that will tear you up, a lot has been done.
Despite the tough competition, online insurance ads are always a great source of inspiration. With this blog, you'll find out what insurance business advertising looks like when done right, and the key takeaways you can grab for your own ad.
Insurance ads are everywhere. Is there even a need to make more of them?
To answer your question, yes. There are insurance services ads, but they're not yours. Unless and until you reach your target audience and give them a preview of what insurance you have to offer, your insurance business will remain stagnant.
Insurance advertising ensures that your insurance ads are targeted to the right people, include the right creative elements, and are easy to track down. Whether or not your campaign becomes successful depends on how effectively you can read your analytics and optimize.
Let's take a look at the top 10 online insurance ads that will leave you in awe.
A crossover between a training camp and insurance- what's all that about?
Picture a sports-style boot camp with a gecko as your coach, training a bunch of employees through a play of catch. The goal is to catch the ringing phones and answer the usual customer queries about arranging rental cars, scheduling repairs, and approving claims. Every phone answered is another customer query down. Geico claims their service to be available around the clock, where they can keep up the game of answering calls all day.
When claims are dragged on for days, Geico depicts how its employees undergo an intense training process to quickly serve the needs of the customers. The online insurance ads humorously convey how Geico employees are trained like elite athletes, cheered by Geico, and trained to handle all tasks flawlessly.
Carrying the weight of someone on our shoulders is something we've all been through. Helan Independent Insurance conveys this in a literal sense.
Helan takes us through the journey of a middle-aged couple, with their shoulders weighed down by their own kids and parents- literally. Whether it's by driving them to school or supporting them during card games, their shoulders are never empty.
The question they pose is- in the hustle of life where you have to be there for everyone else, who's gonna be there for you?
In a world where you're barely able to get your tasks done, and self-care is nowhere in sight, Helen comes through as a beacon of support. The poetic film effectively captures the essence of supporting someone you love while Helen is there to provide for your needs instead.
1 in 5 kids drop out of sports by secondary school. With Allianz being one of the largest insurers of school children in Ireland and the largest sponsor of Irish sports, they took to tackle this issue head-on.
At the center of this ad is a huge mountain of abandoned equipment, from balls to bikes- each one depicting the lost hopes and dreams of kids who were once excited about sports. The conflict of leaving sports is carried out by our lead, Jess, who resembles every young athlete filled with frustrations. Her discouragement is seen with each gear she drops along the way, ultimately revealing the big mountain.
This was more than a regular insurance ad; it was a whole movement. By taking a real-world problem as the gist, Allianz created an ad for something that was once invisible.
Want to save someone you know from turning into a flat-earther? Timely healthcare is the answer.
The End of the World campaign features an anxious couple with an overactive imagination. Our lead is stuck at home with a back injury, mindlessly scrolling through obscure websites, and goes on a quest to prove that the earth is flat.
Right from the doctor's waiting room to sailing on a wild journey to find the end of the earth, the ad showcases the horrors of being stuck on a doctor's waiting list. It stands out as one of the best comedic-style online insurance ads, shedding light on the what-if fears of prolonged healthcare.
When your pets bring you so much happiness, why not consider insuring them?
The Insure Your Happiness campaign film series is an extension of a similar outdoor campaign launched earlier. The ads portray a woman lying on a couch and crying her anxieties out, supposedly in a therapy session. Her headspace clears as the session goes on, eventually thanking her therapist for all their support. Soon after the camera pans towards her therapist... her pet.
This is one of those online insurance ads that creatively pictured a known fact—96 % of people say that their pets make them happier. The film series showcases nine different pets, each with a unique personality. They gaze back at her as a symbol of support, painting the impact our pets bring to us during hard times.
‘Why should the future be a risk?’ was the direct yet provocative question asked by the insurance company AXA.
Being self-employed is a full-time job, yet entails more unnecessary risks than any other. With the ad, AXA aims to celebrate the day-to-day life and struggles of self-employed people- from bookstore owners to shoemakers.
The heart-touching film showcases the mishaps that can befall them, with the promise that they won't have to go through it alone. By acknowledging the vulnerability that comes with being self-employed, AXA secures them a future from the ups and downs of the economy.
‘The difference between driving and riding is the difference between watching and living.’ Think of this sentence in the context of cars and motorcycles. You drive and watch with one (your car), and you ride and live with the other (your motorcycle).
Progressive Insurance came out with this campaign for all the people passionate about their motorcycles. With poetry in motion reciting how motorcycles tell us the truth by leaving us small and exposed, the ad captures the beauty of every minute of every ride.
This ad is proof that insurance planning ads can also be poetic, highlighting what lies in the hearts of potential customers.
The year 2020 was undoubtedly the strangest year we have probably lived through. The global pandemic confirmed UFO sightings and murder hornets led Mosaic Life to create one of the most popular online insurance ads of all time.
With strange headlines like ‘There’s always a next year. Right?’ and ‘A Zombie apocalypse wouldn't surprise us,’ the ads ask viewers to consider life insurance to protect themselves from the year 2020.
Apart from sending a sense of unpredictability down your spine, the campaign is also a great example of moment marketing. The ad generates awareness about the importance of insurance protection in a peculiar way that gets people talking.
‘But we’re right beside you, making sure everything is going smoothly, even when it's not.’
Nobody wants to deal with insurance companies unless it’s absolutely necessary. They want to choose and pay for insurance with a company that runs smoothly. This sentiment is reflected by an ad where the insurer is painted to camouflage with the interiors of a room- depicting how they’re invisible yet beside you.
This insurance advertising campaign conveys how If Insurance always ensures that things go smoothly for you.
Imagine a small rock doing ballet, skating, and learning karate.
Here’s some context: Alberta puts down millions of pebbles on the roads during the winter snowfall, causing havoc during the spring season. With unsuspecting drivers and a high rate of cracked windows, the need to insure our glasses becomes necessary.
AMI Autoglass showcased this by personifying those pebbles or rocks as mushy characters that ask you to cover your glasses with insurance. An oops moment, very likely to happen, but not to worry when you’re covered.
Creativity is a priority, even when it comes to insurance. You don’t need to have the budget of big insurance companies to create something unique. It all starts with an idea that either comes from a problem, a fact, or an outcome. The idea delves into emotions and storytelling to shape an ad never done before.
Alternatively, you can also use PPC insurance native ads and text ads for a rigid budget. It will all come down to how effectively you can target and bid for your ads.
So, do you want to bring your online insurance ads to the limelight? 7Search PPC can do just that by connecting you with high-quality publishing websites and providing optimization tools.
Ans: Insurance advertising is important to build brand awareness, easily explain complex policies, form trust value, and drive sales.
Ans: Common themes seen in online insurance ads are reliability, peace of mind, protection for loved ones, and awareness about mishaps.
Ans: Humor and emotion are strong drivers when it comes to potential customers making insurance decisions. They can be better resonated with and are easier to remember.
Ans: Yes, online insurance ads are governed by regulations. You cannot make any misleading or untruthful claims in your ads.
Ans: Small insurance companies can learn the way of communication, take inspiration from creativity, and see how big brands connect with their potential customers.
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