Top 5 Market Research Companies in Indonesia Every CEO Should Know About

In an era where data-driven decisions are the backbone of business success, CEOs across Indonesia are increasingly turning to market research firms for clarity, strategy, and growth. Whether you're a local enterprise scaling regionally or a global brand entering the Indonesian market, choosing the right research partner is critical.

Here’s a curated list of the Top 5 Market Research Companies in Indonesia that are helping C-level executives make confident decisions based on reliable insights and future-ready strategies.

1. Nielsen Indonesia

Legacy. Scale. Consumer Behavior Expertise.

Nielsen has long held a commanding presence in Indonesia’s market research industry. Its deep understanding of Indonesian consumer behavior, media ratings, and retail analytics makes it a go-to for FMCG giants and media firms alike. With omnichannel tracking and AI-led data modeling, Nielsen supports businesses in identifying market gaps and consumer trends.

2. Kantar Indonesia

Global Insight with Local Relevance.

Kantar is known for blending global market intelligence with cultural relevance, particularly across Indonesia’s highly diverse population. Its strength lies in brand equity research, advertising performance tracking, and segmentation studies that help brands connect meaningfully with local consumers. The company’s innovation in behavior measurement tools makes it ideal for product launches and marketing ROI studies.

3. Ken Research Indonesia

Strategy-Led, Insight-Driven, Future-Focused.

Ken Research is gaining fast traction among CEOs and business strategists in Indonesia. With a stronghold in market entry research, sector-specific intelligence, and due diligence services, Ken Research is not just a data provider but a growth enabler.

From publishing deep-dive industry reports to offering custom consulting on sectors like FMCG, Automotive, Healthcare, Education, and Technology, their insights have supported both government bodies and Fortune 500 companies. The firm also provides Indonesia-specific strategic roadmaps that are particularly valuable for investors and market entrants seeking clarity on market potential and risks.

4. Ipsos Indonesia

Consumer Experience Meets Political and Social Insight.

Ipsos is known not only for its commercial market research but also for its work in public opinion, political polling, and social studies. It is a strong partner for organizations in public sector consulting, communications, and transport. Its global methodologies are well-adapted to Indonesian contexts, delivering actionable insight into rapidly changing market conditions.

5. MarkPlus Inc.

Homegrown Expertise with a Consulting Edge.

Founded by the renowned Hermawan Kartajaya, MarkPlus brings a uniquely Indonesian perspective to marketing and market research. Combining business consulting with research, they help companies shape positioning strategies based on cultural dynamics. Their reports are widely used across the retail, banking, and telecom sectors.

Why This Matters for CEOs in Indonesia

With consumer expectations evolving and competition intensifying, the right research partner can be your compass in uncertain waters. These five firms—each with a distinct strength—offer the strategic backing CEOs need to make high-stakes decisions.

Whether it’s Ken Research’s actionable sector-specific strategies, Nielsen’s market measurements, or Kantar’s brand frameworks, working with any of these firms is a strategic investment in your company’s future.