Written by sujeet rai » Updated on: October 23rd, 2024
The global laminate flooring market size reached 1,080.2 Million Sq. Metres in 2023. Looking forward, IMARC Group expects the market to reach 1,369.3 Million Sq. Metres by 2032, exhibiting a growth rate (CAGR) of 2.6% during 2024-2032.
Laminate flooring is one of the novelties and affordable solutions in the market of flooring that encapsulates the harmony between beauty and practical use, revolutionizing home and commercial interiors. It is given a design that makes it easy to install and maintain, giving the look of the natural wood or stone in less cost. The process of selection includes consumers selecting from a range of textures, colours, and styles, so they can find the perfect match for their space. The majority of laminate flooring choices have click-lock systems that ease installation and therefore, it is a perfect choice for a do-it-yourself project. Furthermore, a lot of the items come with special underlayment that helps to improve comfort and noise insulation.
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The global market for laminate flooring is mainly driven by the demand for durable, and aesthetically pleasing low-maintenance floors. Moreover, continuous innovation in laminate flooring technologies where the improved photographic imagery and embossing techniques closely replicates the natural materials is a crucial driver. Manufacturers are spending a lot of money to carry out research and development (R&D) to improve the quality and aesthetic features of laminate flooring that includes resistance to scratches, moisture, and fading. The role of logistics is also important in the laminate flooring industry. For products to be delivered to distributors and customers in time and through an efficient approach, companies spend on state of art inventory management systems and smart transport solutions. Utilization of modern technologies like real-time tracking and automated warehousing operations guarantees prompt delivery of flooring products to customers and retailers in perfect condition. The laminate flooring market is characterized by strategic collaborations, in which manufacturers collaborate with designers, architects, and home improvement retailers to increase their reach and target a wider consumer group. Besides, manufacturers are going green by offering eco-friendly laminate options that utilize sustainability wood sources and recycled materials, targeting the environmentally aware consumer base. Promotions tactics and customer interaction are important factors that lead to market growth. Most companies use targeted adverting and digital marketing to target potential customers. Data analytics is a key factor in knowing what consumers like and how they behave which in turn helps companies to personalize their products and marketing activities appropriately. This strategic concentration on customer focused innovations and marketing improves customer satisfaction and loyalty, leading to market expansion. Laminate flooring market has also adjusted to the external change, for example, increased home renovations and investments from global shift that one may work from home triggered by events such as COVID-19 pandemic.
Top 6 Laminate Flooring Companies in the World
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