Top Grocery Delivery Software to Launch an Online Marketplace in 2025

The past few years have seen a tremendous shift in consumer behavior towards online grocery shopping. This consumer behavior has garnered much attention from entrepreneurs, offline store owners, and other enterprises to shift their focus from traditional ways to online grocery shopping.

According to the forecast by Coherent Marketing Insights, the global online grocery market is valued at $399.74 billion in 2025 and is estimated to reach around $1,012 billion by 2032, showing an annual growth rate (CAGR) of 14.2% (2025-2032). Factors contributing to this growth include the rapid adoption of mobile apps for the convenience of shopping, instant and same-day doorstep delivery, and personalized shopping experiences.

In this case scenario, entrepreneurs are looking for options to launch their online marketplaces without worrying about building one from scratch. FATbit Technologies, a leading name in developing ready-made eCommerce software, understood the needs of these entrepreneurs/ businesses and provided a solution through ready-made grocery ordering and delivery software like Growcer.

Growcer - An Advanced Grocery Delivery Software

Growcer is an advanced, feature-rich online grocery delivery software built with cutting-edge technology and integrated with numerous APIs to facilitate a smooth and efficient launch of your online grocery delivery business. It's a turnkey solution for entrepreneurs and enterprises who are planning to start their online ordering and delivery business similar to Doordash, Instacart, Freshcartz, and more. It assists in managing your grocery eCommerce marketplace or single-vendor store with unparalleled ease.

Who Can Create An Online Grocery Delivery Marketplace With Growcer?

Growcer is designed for a vast range of entrepreneurs and businesses aiming to establish or expand their online grocery presence.

• Startups looking for a quick launch: This software can help startups create their online marketplace in a few steps, making it an ideal solution.

• Existing traditional stores wanting to go digital: Growcer provides a smooth transition from bricks-and-mortar to clicks-and-mortar, offering in-built features for businesses entering the online market.

• Entrepreneurs envisioning a multi-vendor marketplace: Growcer's multi-vendor features enable businesses to onboard multiple sellers, offering a wider product range and more.

• Businesses looking to launch a hyperlocal marketplace: Growcer is built to support location-based services, connecting customers with nearby stores for quick deliveries.

Specifications Of Growcer

• Self-hosted white-label software

• Secure and GDPR compliant

• Customizable and scalable

• Offers a lifetime license

• Readymade mobile apps

• Pre-integrated payment API’s

• Complete source code ownership

• No recurring payments

• 6-12 months of free technical support (based on packages)

• Zero transaction fees

• System documentation provided

• SSL installation provided (free)

Niche Marketplaces Entrepreneurs Can Launch With Growcer

Discover the top industries that can access Growcer to build one-of-a-kind marketplaces that are customizable and centered around the entrepreneur and customer needs.

• Fruits and Vegetables Marketplace: This niche caters to entrepreneurs looking to start an online marketplace to sell fresh produce, pre-packaged and pre-cut fruits and vegetables, and more. For example: FreshDirect, Instacart.

• Pet Food Delivery Marketplace: Focusing on catering to pet care and luxury, this niche allows pet lovers to connect with each other to fulfill the premium needs of the pets via healthy food and accessories. For example: PetFlow, Chewy.

• Supplements Delivery: Creating a marketplace by entrepreneurs can be helpful for people looking for vitamins, supplements, and more at competitive prices on a single platform, providing convenience. For example: UP Nutrition, AL Supplements.

• Farm Products Marketplace: Connecting local farmers and buyers is what this niche offers as a service. Buyers can stay in contact with local vendors without visiting them personally for a fresh and organic supply of products. For example: Farm to People, Our Harvest.

• Meat Delivery: This niche is for entrepreneurs looking for a category to sell meat and meat products, and connecting with buyers looking for the same. For example: Debragga, Meats by Linz.

• Pharmacy Delivery: Entrepreneurs can connect with customers who are looking to purchase medicines with one click by starting an online marketplace for pharmacy products. For example: Accelis Pharma, Chemist Direct.

• Liquor and Wine Marketplace: Business owners looking to sell liquor and wine can use this software to create a platform to enter the market and connect with potential buyers in this industry. For example: BevMo, Drizly.

• Vegan Food Marketplace: The vegan food niche caters to buyers and sellers looking for a category to satisfy their specific demands, such as vegan food and food products. For example: Veji, Plant-Based Grocery.

• Dairy Products Delivery: Entrepreneurs can help meet the daily requirements of customers, from the delivery of milk and dairy products to their doorstep, by launching an online marketplace. For example, Pete’s Milk Delivery, Dairy Dealer.

• Online Bakery Marketplace: Bakery products are in demand, and so is the buyer’s need for an all-in-one platform to purchase freshly baked products. Entrepreneurs can address this demand by creating a marketplace for this category. For example: Frabelle Marketplace, Shopbake.

• Flower Delivery Marketplace: It provides an easy online solution for customers to make their day and special events bright with an instant delivery service of fresh flowers straight from the fields. For example: Proflowers, FloristMarketplace.

• Construction Materials:Travelling long distances to purchase construction materials can be tough. Business owners can start a platform catering to the construction industry, offering buyers an easy alternative to look for and purchase products online. Additionally, providing an option of doorstep delivery. For example: Yesler, MaterialsXChange.

Business Models Supported By Growcer

Growcer is a versatile online grocery ordering and delivery software that supports various business models to meet the diverse visions of entrepreneurs.

• Single-Vendor Business Model: Ideal for individual business owners looking to take their existing stores online or create a new marketplace and exclusively sell their products

• Multi-Vendor Business Model: Perfect for entrepreneurs who want to connect multiple grocery stores and vendors on a single platform, offering a wide range of products.

• Inventory-Based Business Model: For businesses to look after and manage stock sourced from multiple retailers/stores and directly sell the products to consumers.

• Hyperlocal Delivery Business Model: Focusing on connecting customers with nearby shops for fast and efficient local deliveries.

• Click & Collect/ BOPIS (Buy Online, Pick Up In-Store) Business Model: Allows customers to order online and conveniently pick up their groceries from a designated store location.

• Instant Delivery Business Model: For businesses prioritizing lightning-fast deliveries of essential grocery items.

• Scheduled Delivery Business Model: Provides customers the flexibility to choose their preferred date and time for delivery of their order.

• Business-to-Business (B2B) Business Model: Streamlining the ordering and delivery process of grocery items for and from other businesses

• Feature-Rich Growcer: What We Offer!

  Growcer provides a complete set of in-built features catering to all user types, namely admin, buyer, seller, and delivery staff, to provide an overall smooth experience. Below are some of the features for each user.

  ADMIN

  • Product Catalog System: Create, import/export, and manage a catalog for all sellers (global products) and allow sellers to add/ edit products.
  • Advanced Reports & Statistics: Gain insights into sales, commissions, customer behavior, and more for your hyperlocal grocery marketplace.
  • Commission Management: Set and manage commission rates (on products and delivery) for different sellers and drivers.
  • Delivery Staff Management: Efficiently manage the order delivery, assign orders, and track their performance either manually or by broadcasting it to the delivery staff.

  SELLER

• Vendor Dashboard: Set up and manage profiles, number of orders, sales graph, and revenue earned.

• Bulk Import/Export: Convenient import and export of huge data files in CSV format, allowing easy inventory management.

• Order Management: View and manage seller-specific orders, including order status updates, refund requests, and adjustments.

• Delivery Slots Management: Seller can define delivery time slots for their respective marketplaces.

  DELIVERY STAFF

• Dashboard: Delivery staff can get an overview of the assigned orders, earnings, and activities.

• Order Management: Allows the staff to accept/reject orders as per comfort. The staff can also check the status of upcoming, active, and overdue deliveries.

• Route Navigation: GPS-enabled navigation to seller and buyer locations for order pickup and delivery.

• Push Notifications: Enables the staff to stay up-to-date on new order assignments and important information.

  BUYER 

• • Multi-Cart Functionality: It allows buyers the freedom to buy from different stores in a single order with a single checkout.
  • Pick-up Management: Consumers can choose from pick-up in-store or schedule a delivery for their orders.
  • Order Tracking: Real-time tracking of orders from placement to delivery.
  • Multi-Currency: It allows entrepreneurs to establish marketplaces worldwide, making it easy for buyers to shop locally in their local currency.

  How To Start An Online Marketplace With Growcer

  Follow the steps below to create an effective marketplace using effective online ordering and delivery software.

  • First and foremost, get the software installed. As Growcer is a self-hosted solution, owners just need a server space from the selected hosting service provider.
  • Once the license is purchased, entrepreneurs will be connected to a dedicated project coordinator who will work on the required project. The system undergoes thorough checks after pre-installation is complete, and then the team will deploy the software on your server.
  • Next comes the configuration of the settings. Set up settings such as logo, location, language, country, and state.
  • The third step is the use of product catalogs to add the products. Vendors can also update catalogs, add items to inventory, and upgrade information.
  • The last step in the process is to launch the platform and create an online presence for your brand, which means one will have to market/ promote the brand to reach the audience.

  Growcer’s Global Clientele

  Growcer has powered numerous successful online grocery enterprises across various niches. Below are some of them.

  - Freshcartz (USA): An online grocery delivery platform connecting consumers to a wide selection of grocery stores, focusing on fresh, high-quality produce.

  - Superkiwi (USA): A multi-vendor online grocery marketplace offering quick delivery from supermarkets and grocery stores.

  - Guyyo (Nigeria): An online marketplace providing fresh farm and food products directly from local farmers and producers, ensuring efficient delivery of fresh goods.

  - ShortA (New Zealand): While primarily for tools and construction equipment delivery, it utilized Growcer's robust framework to connect traders, vendors, and delivery personnel on a single platform, demonstrating Growcer's adaptability to various hyperlocal delivery needs.

  Conclusion

  To wrap up, the online grocery ordering and delivery industry is experiencing rapid growth, and building a marketplace for the same from scratch can be a challenging task. Growcer provides a powerful, ready-to-use solution that addresses the complexities of online grocery operations, allowing entrepreneurs to focus on growth and customer satisfaction.

  
  FATbit Technologies is committed to providing a solution that is not only technologically advanced but also intuitive and scalable, ensuring an overall positive experience for both entrepreneurs and consumers.

FAQ’s

Q: How quickly can business owners launch their online grocery business with Growcer?

Q: Can Growcer be customized to fit specific business needs and branding?

Q: How secure is Growcer software in handling customer data?

Q: How much does it cost to create a marketplace using Growcer?