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Written by Gwen D' Pots » Updated on: July 01st, 2025 74 views
In today's fast-paced digital world, businesses are constantly seeking new ways to engage customers and deliver dynamic, eye-catching content. One of the most effective solutions has been the rise of digital signage, which allows organizations to display targeted messaging, promotions, wayfinding, and entertainment on screens of all sizes. However, as digital signage networks have grown more complex and geographically dispersed, traditional AV distribution methods have struggled to keep up.
This is where AV over IP comes in. By leveraging standard network infrastructure and protocols like H.264/H.265, JPEG2000, SDVoE, and NDI, AV over IP enables the flexible, scalable and cost-effective delivery of high-quality audio and video content over long distances. It has revolutionized the digital signage industry, opening up new possibilities for content distribution, system management, and integration with other networked systems
But to fully harness the power of AV over IP for digital signage, organizations need the right tools and expertise. From encoders and decoders to AV system integration software, switches, and control systems, building a robust and reliable AV over IP digital signage solution requires careful planning and execution. In this comprehensive guide, we'll explore the top tools for AV over IP digital signage, diving deep into their key features, benefits, and use cases. Whether you're an integrator, end user, or just looking to learn more about this exciting technology, read on to discover how AV over IP can take your digital signage to the next level.
At the heart of any AV over IP digital signage system are the protocols that enable audio and video data to be efficiently encoded, transmitted, and decoded over standard Ethernet networks. While there are several AV over IP protocols to choose from, each with its own strengths and limitations, understanding the basics of how they work is essential for designing and deploying effective solutions.
Some of the most common AV over IP protocols include:
H.264/H.265: These widely-used video compression standards offer excellent quality and efficiency, making them well-suited for streaming video over limited bandwidth networks. H.265 (also known as HEVC) delivers even better compression than H.264, allowing for higher resolutions and frame rates.
JPEG2000: This wavelet-based image compression standard provides high-quality, low-latency video transport with minimal compression artifacts. It's often used in applications where image quality is paramount, such as medical imaging and digital cinema
SDVoE (Software Defined Video over Ethernet): Developed by the SDVoE Alliance, this protocol leverages off-the-shelf Ethernet switches and cabling to deliver uncompressed, zero-latency 4K video with no quality loss. It's designed for applications that require the highest levels of performance and reliability.
NDI (Network Device Interface): Created by NewTek, NDI enables the bi-directional transport of high-quality, low-latency video and audio over standard Ethernet networks. It's well-suited for live production environments and supports a wide range of devices and software applications
When choosing an AV over IP protocol for your digital signage needs, consider factors like bandwidth requirements, latency tolerance, interoperability with existing systems, and scalability for future growth. Working with an experienced AV system integrator can help ensure you select the right protocol and design a solution that meets your specific goals and constraints.
To build a complete AV over IP digital signage solution, you'll need several key components that work together to encode, transmit, manage, and display your audio and video content. Let's take a closer look at each of these essential elements:
Encoders and Decoders
Encoders and decoders are the workhorses of any AV over IP system, responsible for converting audio and video signals into network-friendly data packets and back again. Encoders take input from sources like cameras, media players, and computers, compress the data using your chosen AV over IP protocol, and transmit it over the network. At the other end, decoders receive the encoded data, decompress it, and output the signal to displays, speakers, or other devices selecting encoders and decoders for your digital signage needs, look for models that support your desired resolutions, frame rates, and audio formats, as well as your chosen AV over IP protocol. Many models also offer advanced features like HDCP compliance, EDID management, and PoE support for simplified installation and management.
Ethernet Switches
Ethernet switches form the backbone of your AV over IP network, enabling the efficient and reliable transport of audio and video data between encoders, decoders, and other networked devices. When choosing switches for your digital signage system, it's important to select models that offer sufficient bandwidth, low latency, and quality of service (QoS) features to prioritize your AV traffic larger installations, you may also want to consider switches with advanced features like Layer 3 routing, multicast support, and SDN (software-defined networking) capabilities for easier management and scalability. Working with an experienced network engineer or AV system integrator can help ensure your switch infrastructure is optimized for the demands of AV over IP.
To truly unlock the potential of AV over IP for digital signage, you'll need a powerful AV system integration software platform that can manage, monitor, and control all the disparate elements of your solution. These platforms provide a centralized interface for configuring encoders and decoders, routing signals, scheduling content, and analyzing system performance
Look for AV system integration software that offers intuitive drag-and-drop interfaces, extensive device compatibility, and robust automation and scripting capabilities. Many platforms also include built-in tools for creating and managing digital signage content, as well as APIs for integrating with third-party systems like room booking platforms and emergency notification services.
At the endpoint of your AV over IP digital signage system are the players and displays that actually deliver your content to viewers. Digital signage players are specialized media devices that receive content from your CMS, decode it, and output it to one or more displays. They range from simple standalone units to more advanced models with built-in content storage, scheduling, and interactive features
Your CMS is the central hub where you create, manage, and deploy all your digital signage content. Look for a CMS with an intuitive web-based interface, support for a wide range of media formats, and robust scheduling and targeting capabilities. Many modern CMS platforms also offer advanced features like real-time data integration, audience analytics, and programmatic advertising support.
By carefully selecting and integrating these key components, you can build a powerful and flexible AV over IP digital signage solution that delivers engaging experiences to your audience while simplifying system management and reducing costs. Of course, navigating the complex landscape of AV over IP tools and technologies is no easy feat, which is why partnering with a knowledgeable AV system integrator like XTEN-AV can be invaluable.
So why should you consider AV over IP for your digital signage needs? Let's explore some of the key benefits this technology offers compared to traditional AV distribution methods:
Flexibility and Scalability
One of the biggest advantages of AV over IP is its ability to leverage existing network infrastructure and standard protocols to distribute audio and video content over long distances. This means you can easily add, move, or change endpoints as your needs evolve, without the limitations of proprietary cabling or matrix switches. With AV over IP, scaling your digital signage network is as simple as adding more encoders, decoders, and displays.
Cost Savings
By using standard Ethernet switches and cabling, AV over IP can help reduce the cost and complexity of your digital signage infrastructure compared to traditional AV distribution methods. You can also save on labor and installation costs by leveraging existing network expertise and tools. And with the ability to centrally manage and monitor your entire system, you can reduce ongoing maintenance and support costs as well.
High Quality and Performance
With the right AV over IP protocol and network design, you can deliver high-quality, low-latency audio and video to your digital signage displays without compromising on performance. Protocols like SDVoE and JPEG2000 enable the transport of uncompressed or lightly compressed video with minimal latency, while H.264 and H.265 offer excellent quality and efficiency for streaming over limited bandwidth networks.
Interoperability and Integration
AV over IP enables seamless interoperability between devices from different manufacturers, as long as they support the same protocols and standards. This gives you greater flexibility in choosing the best tools for your needs and budget, without being locked into a single vendor's ecosystem. AV over IP also makes it easier to integrate your digital signage with other networked systems like room booking platforms, emergency notification services, and data analytics tools.
Centralized Management and Control
With AV over IP, you can centrally manage and control your entire digital signage network from a single software platform. This includes configuring encoders and decoders, routing signals, scheduling content, and monitoring system performance. Centralized management not only simplifies operations but also enables powerful automation and data-driven decision making to optimize your digital signage strategy
Future-Proofing
As AV over IP continues to evolve and mature, it's becoming the de facto standard for distributing audio and video in professional environments. By investing in AV over IP for your digital signage needs today, you can future-proof your system and ensure it can adapt to changing requirements and technologies down the road. And with the growing ecosystem of AV over IP tools and solutions, you'll have access to a wide range of innovative features and capabilities to keep your digital signage on the cutting edge.
Of course, realizing these benefits requires careful planning, design, and execution. That's where a trusted AV system integration partner like XTEN-AV can make all the difference. With our deep expertise in AV over IP technologies and digital signage best practices, we can help you navigate the complexities and build a solution that meets your unique needs and goals.
Now that we've explored the key components and benefits of AV over IP for digital signage, let's take a closer look at some of the top tools and solutions available on the market today. While this is by no means an exhaustive list, these products represent some of the best options for building a flexible, scalable, and high-performance digital signage system.
XTEN-AV
XTEN-AV is a leading provider of AV over IP solutions for digital signage, offering expert guidance, future-proof design, seamless deployment, and dedicated support to help organizations successfully transition to networked audiovisual systems. With a team of experienced network engineers, XTEN-AV has the knowledge and expertise to design and implement AV over IP platforms tailored to each client's unique needs.
Crestron NVX Series
Crestron's NVX series is a comprehensive line of AV over IP encoders, decoders, and accessories that support the transport of 4K60 4:4:4 HDR video over standard Gigabit Ethernet. Using Crestron's proprietary JPEG 2000 compression technology, NVX delivers pristine image quality with low latency and minimal network bandwidth requirements. The series also includes advanced features like HDCP 2.3 compliance, USB 2.0 routing, and support for Crestron's XiO Cloud platform for centralized deployment and management.
AMX SVSI N2400 Series
The AMX SVSI N2400 Series is a flexible and scalable AV over IP solution that supports the transport of 4K60 4:4:4 video over standard Gigabit Ethernet. Using AMX's proprietary JPEG 2000 compression technology, the N2400 Series delivers high-quality, low-latency video with minimal network bandwidth requirements. The series includes a range of encoders, decoders, and windowing processors, as well as support for AMX's Enova DGX digital media switchers and Netlinx control systems
Extron NAV Series
Extron's NAV Series is a flexible and scalable AV over IP solution that supports the transport of 4K60 4:4:4 video over standard Gigabit Ethernet. Using Extron's proprietary PURE3 codec, the NAV Series delivers high-quality, low-latency video with minimal network bandwidth requirements. The series includes a range of encoders, decoders, and matrix switchers, as well as support for Extron's SMP streaming media processors and GlobalViewer Enterprise software for system management and control
ZeeVee ZyPer4K
ZeeVee's ZyPer4K is a high-performance AV over IP solution that supports the transport of uncompressed 4K60 4:4:4 video over standard 10 Gigabit Ethernet. Using the SDVoE protocol, ZyPer4K delivers zero-latency, zero-compression video with no quality loss, making it ideal for applications that require the highest levels of performance and image quality. The series includes a range of encoders, decoders, and management software, as well as support for third-party control systems.
Kramer KDS-8 Series
Kramer's KDS-8 Series is a compact and cost-effective AV over IP solution that supports the transport of 4K30 4:4:4 video over standard Gigabit Ethernet. Using Kramer's proprietary compression technology, the KDS-8 Series delivers high-quality video with low latency and minimal network bandwidth requirements. The series includes a range of encoders and decoders, as well as support for Kramer's Control platform for centralized system management and control.
Visionary Solutions PacketAV Series
Visionary Solutions' PacketAV Series is a flexible and scalable AV over IP solution that supports the transport of 4K60 4:2:0 video over standard Gigabit Ethernet. Using the H.264/H.265 compression standards, PacketAV delivers high-quality video with low latency and efficient network bandwidth usage. The series includes a range of encoders, decoders, and matrix switchers, as well as support for third-party control systems and management software
Aurora Multimedia IPX Series
Aurora Multimedia's IPX Series is a versatile AV over IP solution that supports the transport of 4K60 4:4:4 video over standard Gigabit Ethernet. Using Aurora's proprietary IPBaseT technology, the IPX Series delivers high-quality, low-latency video with support for HDCP 2.2, USB 2.0, and Dante audio. The series includes a range of encoders, decoders, and transcoders, as well as support for Aurora's ReAX control system and IPBaseT Manager software for centralized system management.
Atlona OmniStream
Atlona's OmniStream is a flexible and scalable AV over IP platform that supports the transport of 4K60 4:2:0 video over standard Gigabit Ethernet. Using Atlona's proprietary VC-2 compression technology, OmniStream delivers high-quality, low-latency video with minimal network bandwidth requirements. The platform includes a range of encoders, decoders, and audio interfaces, as well as support for Atlona's Velocity control system and OmniStream Director software for centralized system management
tvONE CORIOmaster
tvONE's CORIOmaster is a powerful 4K multi-window video processor that supports the transport of video over IP using the H.264 compression standard. With support for up to 128 video sources and 56 outputs, CORIOmaster enables the creation of stunning video walls and digital signage displays with seamless switching, scaling, and windowing. The platform also includes support for tvONE's CORIOgrapher software for intuitive system configuration and control
Matrox Maevex 6100 Series
Matrox's Maevex 6100 Series is a high-performance AV over IP solution that supports the transport of 4K60 4:4:4 video over standard Gigabit Ethernet. Using Matrox's proprietary MPEG-based compression technology, the Maevex 6100 Series delivers high-quality, low-latency video with minimal network bandwidth requirements. The series includes a range of encoders and decoders, as well as support for Matrox's Maevex PowerStream Plus software for centralized system management and control
These are just a few examples of the many powerful tools available for building AV over IP digital signage solutions. The right choice for your needs will depend on factors like your desired features and capabilities, performance requirements, budget, and compatibility with existing systems. An experienced AV system integrator like XTEN-AV can help you navigate these options and design a solution that delivers the flexibility, scalability, and performance you need to achieve your digital signage goals.
At XTEN-AV, we pride ourselves on being the leading provider of AV over IP solutions for digital signage. Here are just a few of the reasons why we believe we're the best choice for your needs:
Expert Guidance: Our network engineers have in-depth knowledge of AV over IP technology and can provide expert guidance throughout the process. From initial planning to deployment and beyond, we will ensure that your AV system is designed to meet your specific needs.
Future-Proof Design: We understand the importance of future-proofing your AV system. Our team will work closely with you to make a design that meets your current needs and allows for future growth as your requirements evolve.
Seamless Deployment: With our expertise, we can ensure a smooth and hassle-free deployment of your AV over IP solution. We will handle all the technical aspects, including setting up equipment, configuring the network, and integrating systems, so you can focus on your core business.
Dedicated Service and Support: We are committed to providing excellent service and ongoing support for your AV system. Our team will be available to address any questions or concerns you may have and work diligently to resolve any issues that may arise.
In addition, we have a proven track record of success, with numerous satisfied clients across industries who have benefited from our AV over IP solutions. We use only the best tools and technologies from leading manufacturers, ensuring that your system is reliable, high-performing, and built to last.
So if you're looking for a partner who can help you harness the power of AV over IP for your digital signage needs, look no further than XTEN-AV. Contact us today to learn more about how we can help you achieve your goals and take your digital signage to the next level.
To better understand the real-world impact of AV over IP digital signage, let's take a look at a few case studies of organizations that have successfully deployed these solutions to achieve their communication and engagement goals.
**University of Washington**
The University of Washington recently deployed a campus-wide AV over IP digital signage system to enhance communication and engagement across its sprawling Seattle campus. Using Crestron NVX encoders and decoders, along with the Crestron XiO Cloud platform for centralized management, the university was able to deliver dynamic, targeted content to over 200 displays in classrooms, common areas, and administrative offices.
The AV over IP solution has enabled the university to streamline content creation and distribution, with different departments able to easily contribute and schedule content through a web-based CMS. The system has also provided greater flexibility and scalability, allowing the university to quickly add or move displays as needs change. And with the ability to integrate with emergency notification systems, the digital signage network has become a critical tool for keeping students and staff informed and safe.
Westfield Shopping Centers
Westfield, one of the world's largest shopping center owners and operators, has turned to AV over IP to power cutting-edge digital experiences at its flagship locations around the globe. At Westfield Century City in Los Angeles, for example, the company deployed a massive 4K video wall and interactive wayfinding kiosks using tvONE CORIOmaster video processors and Visionary Solutions PacketAV encoders and decoders.
The AV over IP solution has allowed Westfield to create stunning, immersive displays that engage shoppers and drive foot traffic to retailers. The centralized management capabilities of the CORIOmaster platform have also simplified content creation and distribution, enabling Westfield to quickly update and target messaging across multiple displays. And with the flexibility to easily expand or reconfigure the system, Westfield can continue to innovate and adapt to changing consumer expectations.
Minnesota Vikings U.S. Bank Stadium
When the Minnesota Vikings football team opened its new U.S. Bank Stadium in 2016, it wanted to create a world-class fan experience that would set a new standard for sports and entertainment venues. A key part of that vision was a state-of-the-art digital signage network that could deliver high-impact content to thousands of displays throughout the stadium.
To achieve this, the Vikings partnered with Daktronics to deploy an AV over IP solution using the company's Show Control system and HD-SDI over IP encoders and decoders. The result is a seamless, synchronized display network that can showcase everything from live game feeds and replays to sponsored content and wayfinding information. The flexibility of the AV over IP architecture has also allowed the Vikings to easily expand and upgrade the system over time, ensuring it can keep pace with evolving fan expectations.
These case studies demonstrate the power and potential of AV over IP for digital signage in a variety of settings. Whether it's enhancing communication on a college campus, creating immersive retail experiences, or elevating the fan experience in a sports venue, AV over IP provides the flexibility, scalability, and performance needed to deliver compelling content to audiences of all sizes. Of course, achieving these outcomes requires careful planning and execution, which is where a knowledgeable partner like XTEN-AV can make all the difference.
As you explore AV over IP for your digital signage needs, you may have some questions about the technology and how to implement it effectively. Here are answers to some of the most common questions we hear from our clients:
What are the bandwidth requirements for AV over IP?
The bandwidth requirements for AV over IP depend on several factors, including the resolution and frame rate of your content, the compression method used, and the number of endpoints on your network. As a general rule, you'll need at least 1 Gbps of network bandwidth for each 1080p60 video stream, and 10 Gbps for each 4K60 stream. However, using efficient compression methods like H.264 or H.265 can significantly reduce bandwidth requirements. It's important to work with your AV system integrator to carefully assess your bandwidth needs and design a network that can handle your content and scale requirements.
Can I use my existing network infrastructure for AV over IP?
In many cases, yes! One of the key benefits of AV over IP is its ability to leverage standard Ethernet networks and protocols. As long as your existing network has sufficient bandwidth and quality of service (QoS) capabilities to prioritize AV traffic, you can often use it to distribute your digital signage content. However, it's important to work with a network engineer or AV system integrator to assess your network's readiness and make any necessary upgrades or configurations to ensure optimal performance and reliability.
How do I ensure the security of my AV over IP digital signage system?
Security is a critical consideration for any networked system, and AV over IP is no exception. To protect your digital signage content and infrastructure from unauthorized access or tampering, it's important to implement best practices like network segmentation, encryption, and user authentication and access control. Many AV over IP solutions also support advanced security features like HDCP compliance and secure communication protocols. Your AV system integrator can help you design and implement a comprehensive security strategy that meets your organization's specific needs and compliance requirements.
What kind of content can I display with AV over IP digital signage?
The short answer is: just about anything! AV over IP supports a wide range of content formats and types, including video, images, audio, web pages, social media feeds, and more. With the right CMS and content creation tools, you can easily mix and match different types of content to create engaging, dynamic displays that capture your audience's attention. You can also integrate live data feeds, such as weather, news, or stock tickers, to keep your content fresh and relevant. The flexibility and interoperability of AV over IP means you have virtually unlimited options for creating compelling digital signage experiences.
How do I choose the right AV over IP solution for my needs?
Choosing the right AV over IP solution for your digital signage needs can be a complex process, with many factors to consider. Some key considerations include your performance and quality requirements, scalability needs, budget, and integration with existing systems. It's important to work with an experienced AV system integrator who can assess your needs, recommend the best options, and design a solution that meets your specific goals and constraints. They can also provide guidance on issues like network readiness, content creation and management, and ongoing support and maintenance to ensure your system performs optimally over time.
At XTEN-AV, we have deep expertise in AV over IP technologies and a proven track record of designing and deploying successful digital signage solutions for clients across industries. We take a consultative approach, working closely with you to understand your unique needs and goals, and developing a customized solution that delivers the flexibility, scalability, and performance you need to achieve your vision. Whether you're looking to enhance communication, create immersive experiences, or drive business outcomes, we can help you harness the power of AV over IP to take your digital signage to the next level.
AV over IP is revolutionizing the way organizations create, manage, and deliver digital signage content. By leveraging standard network infrastructure and protocols, AV over IP provides unparalleled flexibility, scalability, and performance, enabling you to reach your audiences with compelling content across any number of displays. And with a growing ecosystem of powerful tools and solutions, it's never been easier to design and deploy a cutting-edge digital signage system that meets your unique needs and goals.
But realizing the full potential of AV over IP requires more than just the right technology. It requires a strategic approach that considers your content strategy, network readiness, system design, and ongoing management and support needs. That's where a trusted partner like XTEN-AV can make all the difference. With our deep expertise and proven methodologies, we can help you navigate the complexities of AV over IP and deliver a solution that exceeds your expectations.
So if you're looking to take your digital signage to the next level, consider AV over IP and the many benefits it offers. And if you want to ensure success, consider partnering with XTEN-AV. We'll work with you every step of the way to design, deploy, and manage a solution that engages your audiences, drives your business forward, and positions you for the future.
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