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Written by Travel Adnetwork » Updated on: July 29th, 2024
How did you come up for your last vacation spot before packing your bags and taking the next flight? Was it a tourism ad with scenic views and a promise of adventure?
Tour and travel ads are worth the hype when it comes to advertising. Spontaneous travelers and families are always on the lookout, dreaming of their next vacation, and your tourism ad might do just that for them.
To inspire your next tourism campaign, we have compiled a collection of tourism ads examples from different countries. Let's take a look and see how you can unwrap your creativity and create tour and travel ads that move people.
Tourism ads are advertisements designed to promote travel destinations, attractions, cultures, and services. The motive behind these ads is simple- to attract potential tourists by highlighting the unique cultural heritage and sightings.
With the tourism industry on the rise since the end of the pandemic, competition is tough. Countries and advertising agencies have been trying to appeal to travelers through compelling visuals and narratives. Their messages encourage people to take time off from their daily hustle and explore what lies beyond their imaginations.
What's the one thing that gamers and travelers have in common? It's exploration, connection, and adventure.
The year is 2020, and New Zealand's goal is to keep travelers connected to their country. With lockdown seeing a 75% rise in gaming, the idea to create a 'gaming walkthrough' was unlike any other. New Zealand sets out to market the entire country like a video game. The campaign began with an hour-long live stream on Twitch, exploring the best of New Zealand through game characters and allowing live interactions with the viewers.
The strategy was to hype up the campaign like a new game release and eventually show up on gaming channels and platforms. They sought out travelers actively rather than taking a 'dream now, travel later' approach. This never-done-before approach made visits to New Zealand skyrocket by 387%, making it at the top of our list of creative tourism ads examples.
Tourism ads usually follow a typical format: captivating visuals depicting mesmerizing sceneries, followed by a written guide. Japan keeps it different.
The video advertisement for Visit Japan begins like any other ad: places to visit, a unique culture to experience, and adventures that give you a warm welcome.
Now's the twist: The ad follows with a guide to the essential steps for an unforgettable adventure in the video itself. They take you through their website and let you know about the COVID guidelines, things you can explore, and travel highlights. You then get a preview of the most famous cities in Japan, ending with information on simplified procedures of quarantine, immigration, and customs.
This unique campaign not only entertains but also explains how convenient it is to get to Japan.
What's better than to star a well-known celebrity from your country in your advertisement for travel and tourism?
South Africa casts Trevor Noah, the famous comedian and writer, for their recent tourism ad campaign. The video ad opens with how, as a South African, people always ask him questions about the country. So he decides to answer some of them. He takes you through a visual journey of South Africa through a series of questions and answers. The vast golf courses, diverse safaris, and all the other fun things that you can do.
The tourism ad effectively captures relatability and humor, making it one of the best travel ads.
What is it about Germany's culture that excites you the most? It could be the art within the museums, the design of its infrastructure, or the exquisite taste of wine.
The campaign highlights the essence of culture and travel in Germany through a three-video ad series. You're exploring the museums in one, and visiting the popular wineries and gothic infrastructures in others. Germany presents itself as a land of culture and inspiring encounters, encouraging you to take a tour from north to south and east to west.
Such tourism ads examples showcase the appeal of a country's attractions by digging through its artistic and cultural history.
For all the Hollywood movie lovers, this one is specially for you.
With this ad campaign, Dubai positions itself not just as a holiday destination but also as an entertainment destination. By showcasing Hollywood-style trailers and posters inspired by popular film genres, Dubai invites you to live your Hollywood dream. You can play the protagonist of a rom-com or a spy on a secret mission. Dubai is your stage and six different genres are waiting just for you.
This is one of the tourism ads examples that captures the diversity of exploration and presents it through a cinematic lens.
What do you get when you include two lovable CGI characters in your travel ads? An increase in the number of tourists and a big smile on people's faces.
Australia Tourism's campaign is joyful and creative, featuring Ruby, a souvenir kangaroo, and Louie, a toy unicorn. In a short film for the campaign, you follow Ruby and Louie as they explore the local markets, chill on beaches, and dive through waterfalls.
The campaign plays with Australia's most famous symbol, the kangaroo, and a popular Australian song that everyone can sing along to. It is one of the most creative tourism ads examples and is here to make you Come and Say G'day.
Who can convince you better to visit a place than the locals themselves?
This campaign celebrates the different ways in which Ireland fills the hearts of locals and visitors- the people, the great outdoors, the rich history, and the famous craic. The advocacy-led campaign features locals, celebrities, and visitors, shining a spotlight on the characters and culture that fills their hearts.
Engaging anecdotes told by those who know Ireland best form the heart of the campaign, urging travelers to make Ireland their next vacation stop.
'California's DNA as a famously playful place is globally recognized.' says Carolina Betita, President and CEO of Visit California. But what does this mean for the travelers?
The ad campaign is based on California's 'you do you' ethos, with year-round sunny weather and endless options for entertainment, which makes it the perfect playground. Our star is a colorful beach ball invented in California itself, which takes you through a journey of the state in an impromptu game of keep-it-up.
The video is a lively and cinematic campaign that makes you feel good and move to the beat of lively music. Such tourism ads examples speak to you through metaphors and promise a spontaneous adventure waiting for you at every corner.
So, what's the ultimate take from all these tourism ads examples? Travel advertising is no different from other forms of advertising.
The best creative tourism ads keep it entertaining and strategic. They dig through their history and portray the places of attraction in the most unique form of storytelling and graphics. A look into the travelers' minds can tell you what evokes their emotions and entices them to visit a country. It could be the beauty of the landscapes, the hospitality and culture of the people, the thrill of adventure, or an experience like never before.
With ad networks like 7Search PPC, you can conveniently showcase your tour company advertisement to travelers planning their next trip.
Ans: The engaging storytelling, captivating visuals, and memorable sound and music contribute to the creativity of these tourism ads examples.
Ans: The travel industry has been booming since post-covid. With plenty of destinations and countries being advertised with such large budgets, a generic ad can get overshadowed. To stand out, a tour company advertisement needs to be creative.
Ans: Not having a big budget is completely okay. You can take creative inspiration from the best travel ads and publish your own through ad networks that display your ad only to interested audiences. Ad networks like 7Search PPC and Google Ads enable you to advertise within your budget.
Ans: High-resolution photos and videos depicting happy travelers, attractive destinations, and unique cultures work best in evoking adventure and excitement.
Ans: A tour ad is said to be effective when it acquires website traffic, bookings, inquiries, and increased engagement.
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