Toys and Games Market Innovation in STEM and Educational Toys

Written by FMCGTrends » Updated on: March 14th, 2025

A detailed analysis of the Toys and Games Market is presented, offering crucial Market intelligence, demand and pricing assessments, and a thorough competitive landscape review. This report provides a current Market overview and projects trends through 2030.

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Research Scope and Methodology:

This Toys and Games Market report offers a global perspective, examining key factors influencing Market dynamics, including trends, challenges, and opportunities. Segmentation is provided by end-user industry, service type, company size, and geographic region. Major Market players are profiled, with a focus on their strategies, product portfolios, revenue, and Market positioning. Macroeconomic influences, regulatory frameworks, and technological advancements are also analyzed to provide a holistic Market view.

Our research methodology blends primary and secondary research. Primary research involves direct engagement with industry stakeholders, including key Market participants, experts, and end-users, through interviews, surveys, and direct communication. Secondary research complements this by leveraging existing data from published reports, company information, trade publications, government databases, and reputable online sources. This rigorous approach ensures the accuracy, reliability, and validity of the insights presented, empowering stakeholders to make informed decisions and capitalize on emerging opportunities.

Regional Market Dynamics:

Understanding regional nuances is crucial for navigating the Toys and Games Market. The report segments the Market into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. For each region, we analyze key influencing factors, Market size, growth rate, and import/export dynamics. This section provides a snapshot of the current Market status within each covered country.

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Market Segmentation:

by Product Type

Games & Puzzles

Video Games

Construction Toys

Dolls & Accessories

Infant & Preschool Toys

Outdoor & Sports Toys

Others

Games & Puzzles, Video Games, Construction Toys, Dolls & Accessories, Infant & Preschool Toys, Outdoor & Sports Toys, and Others are the market segments based on product type. The video games segment, which dominated the market in 2023, is anticipated to hold the largest share of the toys and games market during the forecast period. The video games segment includes a wide range of interactive electronic entertainment experiences played on several platforms, such as gaming consoles, personal computers, smartphones, and tablets.

by Age Group

0-3

4-5

6-12

13-18

Above 18

The market is divided into the following age groups: 0-2, 3-5, 6-12, 13-18, and Over 18. The market was dominated in 2023 by the 6–12 age group, which is anticipated to continue to maintain the biggest share of the toys and games market during the forecast period. Significant cognitive, social, and emotional development occurs in children ages 6 to 12. They are improving their language skills, honing their fine and gross motor skills, and strengthening their critical thinking and problem-solving ability.

by Sales Channel

Online

Offline

Specialty Stores

Shopping Malls

Gift Shops

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Key Market Participants:

North America:

1. PlayMonster Group LLC (Beloit, Wisconsin, U.S.)

2. Hasbro, Inc. (Pawtucket, Rhode Island, USA)

3. Mattel Inc. (El Segundo, California, USA)

4. Spin Master Corp. (Toronto, Ontario, Canada)

5. LEGO Group (Billund, Denmark )

6. Funko, Inc. (Everett, Washington, USA)

7. Moose Toys (Melbourne, Victoria, Australia )

8. JAKKS Pacific, Inc. (Santa Monica, California, USA)

9. Wicked Cool Toys (Bristol, Pennsylvania, USA )

Europe:

10. Ravensburger AG ( Ravensburg, Germany)

11. Playmobil (Zirndorf, Germany)

12. Meccano (Paris, France)

13. PlayMonster LLC (Beloit, Wisconsin, USA )

14. Asmodee Group (Issy-les-Moulineaux, France)

15. Smoby Toys (Lavans-lès-Saint-Claude, France)

16. Character Group plc (New Malden, Surrey, UK)

17. Hornby PLC (Margate, Kent, UK)

Asia-Pacific:

18. Bandai Namco Holdings Inc(Minato, Tokyo, Japan)

19. TOMY Company, Ltd. (Katsushika, Tokyo, Japan )

20. WowWee Group Limited (Hong Kong, China)

21. Nintendo Co., Ltd. (Kyoto, Japan)

22. encent Holdings Limited (Shenzhen, Guangdong, China)

23. Sega Sammy Holdings Inc. (Shinagawa, Tokyo, Japan)

24. Tomy Takara Co., Ltd. (Katsushika, Tokyo, Japan)

25. VTech Holdings Limited (Tai Po, Hong Kong)

26. Sanrio Company, Ltd. (Tama, Tokyo, Japan)

Key Questions Addressed:

What is Toys and Games?

What was the Toys and Games Market size in 2023?

Who are the major players and what are their offerings in the Toys and Games Market?

What growth strategies are key players employing to expand their Market share?

What are the emerging applications and future trends in the Toys and Games Market?

What factors are driving Market growth?

What current industry trends can be leveraged for revenue generation in the Toys and Games Market?

What are the various Market segments?

What is the projected CAGR for the Toys and Games Market?

What is the Market's growth trajectory?

What specific segments are covered in the report?

What are the key challenges and opportunities facing the Market?

Which application segment holds the most significant potential?

Who are the key players in the Toys and Games Market?

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