Toys Market 2024: Industry Insight, Drivers, Trends, Global Analysis and Forecast by 2032

Written by Mark Smith  »  Updated on: July 07th, 2024

According to IMARC Group latest report titled “Toys Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032”, offers a comprehensive analysis of the industry, which comprises insights on toys market share. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global toys market size reached US$ 183.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 326.0 Billion by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032.

Toys, encompassing a diverse array of playthings, are designed to entertain, educate, and engage children and adults. They range from simple, traditional items like dolls and balls to sophisticated electronic gadgets and board games, each catering to various interests, age groups, and developmental needs. They are constructed from a multitude of materials, including plastic, wood, metal, and fabric. They are crafted to stimulate creativity, enhance cognitive skills, and foster physical development. They stand out for their multifaceted benefits: fostering imaginative play, encouraging physical activity, promoting social skills, and providing educational value. Additionally, the adaptability and innovation in toy manufacturing have enabled the creation of products that are safe, durable, eco-friendly, and aligned with the evolving preferences and values of modern consumers.

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Market Trends:

The global market is witnessing significant growth, fueled by accelerating consumer spending, coupled with a growing emphasis on educational and STEM toys, as parents and educators seek products that combine play with learning opportunities. Along with this, the resurgence of interest in traditional and retro toys, paralleled by the rise of digital and interactive playthings, illustrates the market's dynamic nature, catering to diverse consumer tastes and technological advancements. In addition, the expansion of e-commerce platforms has revolutionized the toy industry, offering wider visibility and accessibility for brands and driving consumer engagement through online reviews and influencer partnerships. Moreover, the growing focus on sustainability in toy production, reflecting a shift towards eco-friendly materials and ethical manufacturing practices, resonates with the increasing consumer demand for environmentally responsible products. These factors, along with the global rise in the child population and the steady demand for innovative and high-quality toys, are creating a positive market outlook.

Explore Full Report with Table of Contents: https://www.imarcgroup.com/toys-market

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

  • Clementoni Spa
  • Funskool Ltd.
  • Hasbro Inc.
  • Lego A/S (Kirkbi A/S)
  • Mattel Inc.
  • Playmobil (Brandstätter Group)
  • Pressman Toy Corporation (Goliath B.V.)
  • Simba Dickie Group
  • Spin Master
  • Talicor Inc.
  • Thinkfun Inc. (Ravensburger North America Inc.)
  • Tomy Company Ltd

Explore Top Companies Blog by IMARC Group: https://www.imarcgroup.com/toy-companies-manufacturers

Toys Market Segmentation:

Our report has categorized the market based on region, product type, age group and sales channel.

Breakup by Product Type:

  • Action Figures
  • Building Sets
  • Dolls
  • Games and Puzzles
  • Sports and Outdoor Toys
  • Plush
  • Others

Breakup by Age Group:

  • Up to 5 Years
  • 5 to 10 Years
  • Above 10 Years

Breakup by Sales Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Department Stores
  • Online Stores
  • Others

Breakup by Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:

  • Market Performance
  • Market Outlook
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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