United States Beer Market Share, Size, Trends Analysis, Report 2024-2032

The latest report by IMARC Group, titled “United States Beer Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,“ offers a comprehensive analysis of the industry, which comprises insights into the United States beer industry share. The report also includes competitor and regional analysis, and contemporary advancements in the market.

The United States beer market size reached US$ 104.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 130.2 Billion by 2032, exhibiting a growth rate (CAGR) of 2.4% during 2024-2032.

United States Beer Market Overview:

Beer is one of the oldest and most widely consumed alcoholic beverages globally. It is typically made from barley, hops, water, and yeast, though other ingredients such as wheat, corn, and fruit may also be used. The brewing process involves fermentation, where yeast converts sugars into alcohol and carbon dioxide. Beers come in a variety of styles, including lagers, ales, stouts, and pilsners, each with its own unique flavor profile and characteristics. Beer is often enjoyed socially, whether at bars, breweries, or gatherings, and it plays a significant role in many cultures and traditions worldwide. With a diverse range of flavors and styles to choose from, beer remains a popular beverage choice for many people across the globe.

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United States Beer Market Trends:

The market in the United States is majorly driven by the increasing popularity of craft beer. This trend is fueled by a growing appreciation for quality, flavor diversity, and locally brewed options. Additionally, changing consumer preferences, particularly among millennials and younger demographics, are driving demand for healthier and low-calorie beer options, leading to the rise of light and low-alcohol beers. Furthermore, the proliferation of breweries and taprooms across the country has created a vibrant beer culture, encouraging experimentation and innovation within the industry. Moreover, the influence of social media and digital marketing has played a crucial role in promoting new beer releases, events, and brewery experiences, further stimulating consumer interest and engagement. Besides, the COVID-19 pandemic has shifted consumer behavior towards off-premise consumption, leading to increased sales through retail channels such as supermarkets, liquor stores, and online platforms.

United States Beer Market Segmentation:

Breakup by Product Type:

• Standard Lager
• Premium Lager
• Specialty Beer
• Others

 Breakup by Packaging:

• Glass
• PET Bottle
• Metal Can
• Others

Breakup by Production:

• Macro-Brewery
• Micro-Brewery
• Others

Breakup by Alcohol Content:

• High
• Low
• Alcohol-Free

Breakup by Flavor:

• Flavored
• Unflavored

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• On-Trades
• Specialty Stores
• Convenience Stores
• Others

Breakup by Region:

• Northeast
• Midwest
• South
• West

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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