United States Craft Beer Market is expected to grow annually by 10.44% (CAGR 2024-2032)

Written by Tushar Imarc  »  Updated on: April 01st, 2024

United States Craft Beer Market is expected to grow annually by 10.44% (CAGR 2024-2032)

IMARC Group, a leading market research company, has recently releases report titled “United States Craft Beer Market Report by Product Type (Ales, Lagers, and Others), Age Group (21–35 Years Old, 40–54 Years Old, 55 Years and Above), Distribution Channel (On-Trade, Off-Trade), and Region 2024-2032”. The study provides a detailed analysis of the industry, including the United States craft beer market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How Big is the United States Craft Beer Market?

The United States craft beer market is projected to exhibit a growth rate (CAGR) of 10.44% during 2024-2032.

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United States Craft Beer Market Growth:

The United States craft beer market is experiencing significant growth, driven by the growing consumer preference for unique, flavorful, and high-quality beers. Additionally, the shifting preferences from mainstream lagers towards more diverse and artisanal beer options, owing to the rising trend of consumer behavior favoring products that offer a unique story, ingredients, and brewing methods, are stimulating the market growth.

In line with this, the increasing number of microbreweries, brewpubs, and regional craft breweries that have emerged across the country is catering to the demand for locally produced and innovative beer varieties.

United States Craft Beer Market Segmentation:

Breakup by Product Type:

• Ales

• Lagers

• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes ales, lagers, and others.

 Breakup by Age Group:

• 21–35 Years Old

• 40–54 Years Old

• 55 Years and Above

A detailed breakup and analysis of the market based on the age group has also been provided in the report. This includes 21–35 years old, 40–54 years old, and 55 years and above.

Breakup by Distribution Channel:

• On-Trade

• Off-Trade

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes on-trade and off-trade.

Breakup by Region:

• Northeast

• Midwest

• South

• West

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

United States Craft Beer Market Trends:

Emerging trends in the United States craft beer market include the increasing popularity of using unconventional ingredients and brewing techniques, which is also leading to the development of novel flavors and beer styles. In addition to this, the rising demand for low-alcohol and non-alcoholic craft beer options, catering to health-conscious consumers and those seeking to enjoy beer flavors without the effects of alcohol, is creating a positive outlook for the market.

Moreover, sustainability and environmental responsibility have become important factors for consumers, with many craft breweries implementing eco-friendly practices in brewing, packaging, and distribution, thereby escalating the market. Apart from this, the use of digital platforms and social media for marketing, along with the introduction of direct-to-consumer sales models, has also become prevalent among craft breweries, enhancing their reach and engagement with beer enthusiasts, which is expected to catalyze the market growth in the United States over the forecasted period.

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Other Key Points Covered in the Report:

• COVID-19 Impact

• Porters Five Forces Analysis

• Value Chain Analysis

• Strategic Recommendations

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Tushar Imarc
Market Research

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