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Written by Aarun » Updated on: November 16th, 2024
United States Online Grocery Market Overview
Market Size in 2023: USD 150.8 Billion
Market Forecast in 2032: USD 615.9 Billion
Market Growth Rate: 16.4% (2024-2032)
According to the latest report by IMARC Group, the United States online grocery market reached USD 150.8 Billion in 2023. Looking forward, expects the market to reach USD 615.9 Billion by 2032, exhibiting a growth rate (CAGR) of 16.4% during 2024-2032. The market is expanding rapidly, fueled by increasing consumer preference for convenience and digital shopping experiences. The rise of e-commerce platforms and home delivery services is driving market growth. Advancements in technology and personalized offerings are further enhancing the customer experience.
United States Online Grocery Industry Trends and Drivers:
The United States online grocery market is experiencing notable trends driven by changing consumer behavior and advancements in technology. With the rise of e-commerce, more consumers are opting to purchase groceries online for convenience and time-saving benefits. This trend has been accelerated by the COVID-19 pandemic, which pushed many individuals to explore contactless shopping options. As a result, retailers are investing heavily in improving their digital platforms and delivery capabilities.
Consumers are increasingly looking for personalized shopping experiences, with the integration of artificial intelligence and data analytics enhancing product recommendations and customer satisfaction. Additionally, the subscription model is gaining traction, with consumers opting for regular deliveries of essential items. The growing preference for fresh, organic, and locally sourced products is also shaping the offerings available through online grocery platforms. As sustainability concerns grow, companies are focusing on eco-friendly packaging and reducing their carbon footprint in the supply chain.
The United States online grocery market is driven by the increasing demand for convenience, as busy lifestyles lead consumers to seek time-saving shopping solutions. The rise of mobile apps and digital platforms makes it easier for consumers to shop for groceries from the comfort of their homes. Furthermore, advancements in logistics and last-mile delivery services have made it possible for retailers to offer same-day or next-day delivery, significantly enhancing the customer experience.
Another significant driver is the increasing penetration of high-speed internet and smartphones across the country, enabling more consumers to access online grocery services. Retailers are also leveraging data analytics to understand consumer preferences and offer personalized product recommendations, further boosting market growth. The shift toward healthier eating habits is another driver, with online grocery platforms expanding their offerings to include fresh produce, organic items, and specialty foods that cater to specific dietary needs.
Additionally, the growing urban population is contributing to the market’s growth, as urban consumers are more likely to utilize online grocery services due to limited time and the availability of delivery options. Besides, loyalty programs and subscription models are gaining popularity, encouraging repeat purchases and enhancing customer retention.
Download sample copy of the Report: https://www.imarcgroup.com/united-states-online-grocery-market/requestsample
United States Online Grocery Industry Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
Breakup by Business Model:
Breakup by Platform:
Breakup by Purchase Type:
Breakup by Region:
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
Ask analyst for your customized sample: https://www.imarcgroup.com/request?type=report&id=3309&flag=F
Key Questions Answered in This Report:
The U.S. online grocery market holds a significant share in the retail sector, driven by the rising adoption of e-commerce platforms and advanced logistics, contributing to its strong growth trajectory.
The U.S. online grocery delivery market is valued at approximately USD 150.8 billion in 2023 and is forecasted to reach USD 615.9 billion by 2032, showcasing a robust growth rate of 16.4%.
Around 70% of Americans order groceries online, influenced by the convenience of home delivery, curbside pickup options, and personalized shopping experiences.
Digital grocery sales make up a growing portion of the U.S. grocery market, with e-commerce channels driving substantial revenue growth as consumers increasingly turn to online platforms for their shopping needs.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: [email protected]
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