Unlock Conversions with Click to WhatsApp Ads: A Complete Guide by WebMaxy

Written by ankit singh » Updated on: July 04th, 2025

In today’s hyper-connected digital landscape, customer engagement is all about immediacy and personalization. Traditional advertising often leads users to websites or landing pages—but what if you could take them directly to a conversation with your brand? That’s where Click to WhatsApp Ads come in.

This guide by WebMaxy will walk you through everything you need to know about Click-to-WhatsApp ads, from setup to best practices, ensuring your business leverages one of the most powerful ad formats available today.

What Are Click to WhatsApp Ads?

Click to WhatsApp Ads are Facebook or Instagram ads with a CTA (Call-To-Action) that opens a WhatsApp chat when clicked. Instead of directing users to a website or form, these ads initiate a real-time conversation on WhatsApp, creating instant engagement.

These ads can appear in:

Facebook Feed

Instagram Feed

Facebook Stories

Instagram Stories

Facebook Marketplace

Users simply tap the “Send Message” or “Chat on WhatsApp” button and are immediately directed to a chat window with your business on WhatsApp.

Why Use Click to WhatsApp Ads?

Here’s why ads that click to WhatsApp are rapidly gaining popularity:

Higher Conversion Rates: Users who click usually have stronger purchase intent.

Real-Time Interaction: Engage customers instantly with personalized responses.

Lead Qualification: Filter and qualify leads directly in chat.

Better Retargeting: Build remarketing lists using chat interaction data.

Multi-language Support: Reach regional audiences more effectively.

How Do Click-to-WhatsApp Ads Work?

Here’s a step-by-step breakdown of how these ads function:

User Sees Ad: Appears on Facebook or Instagram feed/stories.

Click CTA: The user clicks “Chat on WhatsApp.”

Open Chat: WhatsApp opens with a pre-filled message or welcome template.

Engage: You or your chatbot engages with the lead in real-time.

Convert: Guide them to purchase, book a demo, or submit a query.

Setting Up Click to WhatsApp Ads: Step-by-Step Guide

Follow this Click to WhatsApp Ads guide to set up a campaign:

Step 1: Connect WhatsApp Business Account

Link your WhatsApp Business Account (WABA) to your Facebook Business Manager.

Step 2: Choose Campaign Objective

Go to Ads Manager and select “Messages” as your campaign objective.

Step 3: Select WhatsApp as the Messaging Platform

Choose WhatsApp as the preferred messaging platform instead of Messenger.

Step 4: Set Audience & Budget

Define your target audience and daily or lifetime budget.

Step 5: Design Ad Creative

Upload eye-catching visuals or videos with a strong CTA like “Chat on WhatsApp now.”

Step 6: Pre-fill WhatsApp Message

Use a pre-defined message to make it easier for users to start the conversation. Example: “Hi, I’m interested in your latest offer.”

Step 7: Launch and Monitor

Go live and track performance metrics like CTR, message replies, and conversion rate from within Ads Manager.

Best Practices for Click to WhatsApp Ads

To make the most out of your Click-to-WhatsApp ads, follow these tips:

Use WhatsApp Templates: Automate replies for frequently asked questions.

Add Quick Replies: Guide users to the next step with button replies.

Create Custom Audiences: Retarget users who have interacted but didn’t convert.

Localize Creatives: Use local language and offers based on region.

Optimize for Mobile: Design your visuals and text to suit mobile screens.

Find WebMaxy’s pricing plans here: https://accounts.webmaxy.co/whatsapp-commerce/plan

Performance Metrics to Track

Key performance indicators (KPIs) for ads that click to WhatsApp include:

Click-Through Rate (CTR)

Cost per Conversation

Reply Rate

Cost per Conversion

Message Open Rate

By closely monitoring these metrics, you can optimize your ad spend and improve ROI.

Click to WhatsApp Ads for Different Use Cases

These ads can serve multiple business goals:

eCommerce: Drive users directly to product inquiry or support.

B2B: Book demo meetings or qualify leads instantly.

Real Estate: Let users book property visits or talk to agents.

Healthcare: Allow instant appointment scheduling or consultations.

Travel & Tourism: Let customers inquire about packages instantly.

Why WebMaxy is the Ideal Partner

At WebMaxy, we offer a comprehensive Click to WhatsApp Ads solution integrated with analytics, automation, and chatbot capabilities. Here’s what sets us apart:

Smart automation workflows

Chatbot integration with lead qualification

Real-time analytics dashboard

Affordable pricing and expert support

Whether you’re an SMB or enterprise, our platform helps you drive conversions, reduce bounce rates, and grow faster.

Final Thoughts

Click to WhatsApp Ads are redefining how brands interact with customers—bridging the gap between discovery and conversation in a single tap. With the right strategy and tools like WebMaxy, businesses can make the most of this powerful ad format to generate leads, provide instant support, and improve ROI.

Book an Appointment: https://calendly.com/webmaxy/30min

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