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US Deodorant Market is Expected to Grow at a CAGR of 6.3% by 2032

Written by Aarun  »  Updated on: October 05th, 2024

Market Statistics

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 6.30% (2024-2032)

The United States deodorant market is experiencing notable growth driven by increasing consumer awareness regarding personal hygiene and grooming. According to the latest report by IMARC Group, The US deodorant market size is projected to grow at a CAGR of 6.3% from 2024 to 2032.

Download sample copy of the Report: https://www.imarcgroup.com/us-deodorant-market/requestsample

US Deodorant Industry Trends and Drivers:

  • Notable Growth Due to Increased Personal Hygiene Awareness:

    • Rising Consumer Focus on Hygiene and Grooming: Growing awareness about personal hygiene is fueling demand for deodorant products.

    • Shift Towards Natural and Organic Products: Consumers are increasingly seeking deodorants with natural ingredients due to concerns over chemicals in personal care products.

    • Eco-Friendly Packaging Demand: Sustainability is influencing packaging choices, with more brands adopting eco-friendly materials.

  • Key Market Drivers:

    • Demand for Long-Lasting and Skin-Friendly Formulations: Consumers are looking for deodorants that offer extended protection while being gentle on the skin.

    • Focus on Health and Wellness: The wellness trend is driving interest in clean beauty, leading to the popularity of natural, organic, and skin-safe deodorants.

    • Product Innovation and Personalization: Brands are offering customizable and unique options, with gender-neutral products appealing to a wider demographic.

  • Sustainability and Environmental Concerns:

    • Eco-Friendly Packaging Trends: Brands are innovating with recyclable materials, refillable containers, and sustainable packaging options to appeal to environmentally conscious consumers.

    • Sustainability Driving Consumer Preferences: Environmental concerns are prompting a shift towards green packaging and product offerings.

  • E-commerce and Accessibility:

    • Growth of Online Platforms: The expansion of e-commerce has made a wider range of deodorants more accessible, contributing significantly to market growth.

    • Customized Shopping Experience: Online platforms enable the delivery of personalized product recommendations, increasing consumer engagement.

  • Gender-Neutral and Lifestyle-Oriented Products:

    • Gender-Neutral Deodorants: The rise in gender-neutral products is expanding the customer base and making deodorants more inclusive.

    • Lifestyle Branding and Marketing: Companies are focusing on differentiation through branding that emphasizes personal values, unique scents, and advanced formulations.

  • Outlook:

    • Intensified Competition: As competition heats up, brands are differentiating through innovation in scents, packaging, and marketing strategies, while keeping sustainability and consumer preferences at the forefront of product development.

US Deodorant Industry Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest United States Deodorant market share. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.

The report has segmented the market into the following categories:

Breakup by Product Type:

  • Sprays

  • Roll-On

  • Creams

  • Others

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets

  • Convenience Stores

  • Pharmacies

  • Online Stores

  • Others

Breakup by Packaging Type:

  • Metal

  • Plastic

  • Others

Breakup by Region:

  • Northeast

  • Midwest

  • South

  • West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Request for customization: https://www.imarcgroup.com/request?type=report&id=12182&flag=F

Key highlights of the Report:

  • Market Performance (2018-2023)

  • Market Outlook (2024-2032)

  • COVID-19 Impact on the Market

  • Porter’s Five Forces Analysis

  • Strategic Recommendations

  • Historical, Current and Future Market Trends

  • Market Drivers and Success Factors

  • SWOT Analysis

  • Structure of the Market

  • Value Chain Analysis

  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:  

IMARC Group 

134 N 4th St. Brooklyn, NY 11249, USA 

Email: [email protected] 

Tel No:(D) +91 120 433 0800 

United States: +1-631-791-1145

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