Video Streaming Market in United States: Industry Size, Growth, Revenue and Statistics 2024-2032

Written by Tushar Imarc » Updated on: October 23rd, 2024

IMARC Group, a leading market research company, has recently releases report titled “United States Video Streaming Market Report by Component (Solution, Services), Streaming Type (Live/Linear Video Streaming, Non-Linear Video Streaming), Revenue Model (Subscription, Transactional, Advertisement, Hybrid), End User (Personal, Commercial), and Region 2024-2032”. The study provides a detailed analysis of the industry, including the United States video streaming market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How Big is the United States Video Streaming Market?

The video streaming market in United States size is projected to exhibit a growth rate (CAGR) of 19.10% during 2024-2032.

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United States Video Streaming Market Growth:

The rise in digital content consumption and the penetration of high-speed internet access are primarily driving the growth of the United States video streaming market. Furthermore, the growing preference for over-the-top (OTT) platforms over traditional television, as viewers seek the convenience of watching their favorite shows and movies from the convenience of their homes, is also contributing to the market growth.

In line with this, the outbreak of the COVID-19 pandemic has also resulted in the increasing demand for streaming services on account of stay-at-home measures and the temporary closure of cinemas, which is positively influencing the market growth.

United States Video Streaming Market Segmentation:

Component Insights:

• Solution

o IPTV

o Over-the-top

o Pay TV

• Services

o Consulting

o Managed Services

o Training and Support

Streaming Type Insights:

• Live/Linear Video Streaming

• Non-Linear Video Streaming

Revenue Model Insights:

• Subscription

• Transactional

• Advertisement

• Hybrid

End User Insights:

• Personal

• Commercial

Regional Insights:

• Northeast

• Midwest

• South

• West

United States Video Streaming Market Trends:

Apart from this, the proliferation of smartphones is further propelling the growth of the United States video streaming market. Additionally, the rise of original content production on streaming platforms is fueling subscriber growth as exclusive and compelling content becomes a significant driver for customer acquisition and retention.

Moreover, innovation in content delivery and subscription models, including bundled services, ad-supported options, and interactive features that engage viewers in unique ways, is creating a positive outlook for the market. Besides this, the improving broadband infrastructure and advancements in 5G networks are enabling seamless and high-definition viewing experiences, which is anticipated to further drive the growth of the United States video streaming market in the coming years.

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Key Highlights of the Report:

• Market Performance (2018-2023)

• Market Outlook (2024-2032)

• Market Trends

• Market Drivers and Success Factors

• Impact of COVID-19

• Value Chain Analysis

• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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