Video Streaming Market Overview, Industry Growth Rate & Research Report 2024-2032

Written by Business News  »  Updated on: October 21st, 2024

Global Video Streaming Market Size, Share, Segmentation & Trends Analysis 2024-2032

  • The global video streaming market size reached USD 88.9 Billion in 2023.
  • The market is expected to reach USD 388.8 Billion by 2032, exhibiting a growth rate (CAGR) of 17.3% during 2024-2032.
  • North America leads the market, accounting for the largest video streaming market share.
  • Solution accounts for the majority of the market share in the component segment as it is crucial for ensuring smooth user experiences. 
  • Live/linear video streaming holds the largest share in the video streaming industry, due to the growing popularity of live events and real-time interactions.
  • Subscription remains a dominant revenue model in the market, owing to the rise of exclusive and original content.
  • Personal represents the leading end user segment, due to the convenience of accessing content across multiple devices.
  • The rising expansion of fifth-generation (5G) networks is a primary driver of the video streaming market.
  • The integration of artificial intelligence (AI) and machine learning (ML) technologies is reshaping the video streaming market.


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Industry Trends and Drivers:

Rise of Internet Accessibility and Mobile Connectivity:

The widespread expansion of high-speed internet and advancements in mobile technology are some of the major factors driving the market growth. Moreover, the rising growth of broadband and mobile networks in coverage and speed, offering users access to uninterrupted streaming experiences, is creating a positive outlook for the market.

Besides this, the burgeoning availability of fifth-generation (5G) networks in remote regions, thus providing seamless streaming, is fueling the market growth. Apart from this, the growing affordability of mobile data plans that play a crucial role in boosting user numbers is also providing a thrust to the market growth.

Growing Demand for On-Demand Content:

The increasing consumer preference for flexibility, thus propelling the demand for on-demand video content, is catalyzing the market growth. Moreover, the rising popularity of video streaming platforms, as they offer users the convenience of choosing when and where to watch their preferred content, is enhancing the market growth. In addition to this, the rise in subscription-based models, where viewers can select personalized packages tailored to their tastes, is anticipated to drive the market growth.

Furthermore, the increasing availability of content variety, including television (TV) shows, movies, documentaries, and live sports, is supporting the market growth. Furthermore, the heightened investment by video streaming platforms in original content, encouraging more users to join the platforms to access unique programming, is fueling the market growth.

Integration of Artificial Intelligence (AI) and Machine Learning (ML) for Personalized Experiences:

The burgeoning integration of artificial intelligence (AI) and machine learning (ML) in video streaming services to offer personalized recommendations is acting as a growth-inducing factor. Streaming platforms collect vast amounts of user data, such as viewing history, watch time, and user preferences, which are analyzed using AI algorithms. These insights help platforms suggest relevant content, enhancing user satisfaction and engagement.

Moreover, the heightened popularity of streaming platforms as they tailor recommendations and keep users immersed in content, thus reducing churn rates and increasing subscription renewals, is enhancing the market growth. For example, video compression algorithms ensure high-quality streaming with minimal buffering.

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Video Streaming Market Report Segmentation:

Breakup By Component:

  • Solution 
  • Services 

Solution account for the majority of shares as they provide the essential infrastructure for streaming platforms, including content delivery, encoding, and transcoding technologies.

Breakup By Streaming Type:

  • Live/Linear Video Streaming
  • Non-Linear Video Streaming

Live/linear video streaming dominates the market as they offer real-time content, such as sports events, news, and concerts.

Breakup By Revenue Model:

  • Subscription
  • Transactional
  • Advertisement
  • Hybrid 

Subscription represents the majority of shares as they provide consistent revenue streams for platforms while giving users access to a wide range of content at a predictable monthly cost.


Breakup By End User:

  • Personal
  • Commercial

Personal hold the majority of shares as individuals seek on-demand and tailored content for entertainment.

Breakup By Region:

  • North America
  • Asia-Pacific
  • Europe
  • Latin America
  • Middle East and Africa

North America holds the leading position owing to a large market for video streaming driven by high internet penetration, early adoption of streaming platforms, and the presence of major players.

Top Video Streaming Market Leaders: The video streaming market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies.

Some of the key players in the market are:

  • Akamai Technologies Inc.
  • Amazon Inc.
  • Brightcove Inc.
  • Comcast Corporation
  • Google LLC (Alphabet Inc)
  • Hulu LLC (The Walt Disney Company)
  • Iflix (Tencent Holdings Ltd.)
  • International Business Machines Corporation
  • Kaltura Inc.
  • Microsoft Corporation
  • Netflix Inc.


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