Vietnam Toys Market Size, Share Analysis Trends and Report 2024-2032

IMARC Group has published a market research report titled "Vietnam Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Region 2024-2032", The Vietnam toys market size is projected to exhibit a growth rate (CAGR) of 5.20% during 2024-2032.

Toys are designed for the amusement, entertainment, and education of the children. They come in various forms, including dolls, action figures, stuffed animals, board games, puzzles, building blocks, vehicles, and electronic toys. They are manufactured from a variety of materials, such as plastic, wood, fabric, metal, and rubber. They can stimulate imagination, creativity, cognitive development, and social skills. They can also aid in emotional development by providing a means for children to express their feelings and learn empathy. They help in fostering creativity, improving concentration, enhancing problem-solving skills, promoting physical activities, and providing a source of comfort and security.

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Vietnam Toys Market Trends and Drivers

At present, rapid urbanization and changing lifestyles of children are catalyzing the demand for toys and recreational activities, which represents one of the key factors bolstering the growth of the market in Vietnam. In addition, the growing awareness among the masses about the educational value and cognitive benefits of toys is offering a favorable market outlook in the country. Moreover, the rising middle-class population is seeking entertainment and educational products for their children, which is strengthening the growth of the market. In line with this, the wide availability of toys through online and offline distribution channels is contributing to the market growth in the country. Additionally, key players are focusing on innovating eco-friendly and sustainable toys using non-toxic and environment friendly materials, which is stimulating the growth of the market. Besides this, the integration of artificial intelligence (AI) and the Internet of Things (IoT) in toys that are enhancing the children experience is supporting the market growth in Vietnam. Furthermore, increasing collaborations and partnerships between toy manufacturers and educational institutions to develop educational toys and learning materials is facilitating the growth of the market. Apart from this, the growing demand for customizable and personalized toys like do-it-yourself (DIY) craft kits to create unique products tailored as per user preferences is positively influencing the market in the country.

Report Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

Action Figures

Building Sets

Dolls

Games and Puzzles

Sports and Outdoor Toys

Plush

Others 

The report has provided a detailed breakup and analysis of the market based on the product type. This includes action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others.

Age Group Insights:

Up to 5 Years

5 to 10 Years

Above 10 Years 

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes up to 5 years, 5 to 10 years, and above 10 years.

Sales Channel Insights:

Supermarkets and Hypermarkets

Specialty Stores

Department Stores

Online Stores

Others 

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes supermarkets and hypermarkets, specialty stores, department stores, online stores, and others.

Regional Insights:

Northern Vietnam

Central Vietnam

Southern Vietnam

Leading Companies Operating in the Vietnam Toys Industry:

Canh Dieu Toys

Cotec Plastic Corporation

Dream International Limited

Simba Toys Vietnam Limited (Simba Dickie Group)

Viet Tinh Anh Toys

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