Want to Know the Reasons to Write a Press Release?

Press releases have become the face of marketing and public relationships but why is that? This blog will explore the reasons to write a press release. 

In the public relations industry, press releases are an effective way to spark conversation around important professional events and are commonly used PR tools for media success. There are many different reasons to write a press release, but, like other PR basics, the purpose of a press release or PR in general remains fairly consistent. The purpose of a press release is to get attention from your target audience and journalists, raise brand awareness, make news and generate publicity. Most importantly, press releases are an effective way to create interest in any corporate news factually and efficiently for journalists. With a social media strategy, press releases also make easy and interesting content to share on a client’s page. A well-written PR can be considered a cost-effective marketing tool to gain the media’s attention for a potential news story and a great way to make an official announcement.

Purpose of a Press Release:

Typically, the reasons to write a press release are to accurately represent and promote significant corporate news. A good press release may announce a new product or a newsworthy event. The information presented within your release should follow the pre-existing format. The bulk of a press release must include the announcement your client is making. However, a press release should also specify whether the information is for immediate release. It needs to include a date, location, contact information and a little more information about the company or organization making the announcement.

Some Other Common Goals of a PR include:

1. Alerting the media in hopes the release gains a reporter’s attention.
2. Sharing official information about a client, company or organization to plant the seed for a possible news story and press coverage.
3. Promoting brand awareness and identity.

What is Not the Purpose of a Press Release?

A press release, which may also be referred to as a media release, is different from a media advisory. The two strategies often used by public relations agency professionals serve very different promotional purposes. A press release often resembles an article and should contain quotes and facts that can be picked up for use in future news stories. A media advisory only provides basic information to increase attendance at a live event or something similar.

Why PRs are More Important Than Ever?

Press releases have changed a lot over the years, especially since businesses have realized the importance of online marketing. But to use a press release effectively, there are some strategies. Here are some of the main reasons press releases have become so important:

Improving Brand Image: Because it has become so easy to publish and distribute a press release, companies can easily send out as many press releases as they want. Publishing more press releases more often is a good way to improve your brand's image.

Announcing a New Product or Service: If you want to announce a new product or service, you can draft a press release and immediately get your news found on all major search engines and social media networks by using a press release distribution service. This also enables you to target thousands of journalists.

Instant Worldwide Distribution: Before online press releases had became common, most press releases were sent only to journalists. If not deemed worthy of press mention, they lived in a binder, on someone's desk, or in a building lobby. Now a press release can be distributed to millions of people around the world instantly through email and social media. This is one of the most important reasons to write a press release.

Images Help Drive Interest: Press releases now include images, videos, and other multimedia, which means you, can convey your message and news stories in more interesting ways than ever before.

Expanding Public Knowledge: By adding links to other Web pages within a press release, companies can direct readers to even more information about what they do.

Viral Possibilities: An online press release can go viral if people start sharing it over social media networks, thereby creating a buzz that was never possible with traditional press releases.

Search Engine Optimization: By using specific keywords relating to your business, you can optimize your press release so people can easily access your company information through search engine use.

Portability and Convenience: People can read a press release anywhere on the Web or on their smartphones.

There are many press release writing agencies that are capable of producing the perfect press release according to your needs. In exchange of a very small amount of fee they provide you with the best writers so that you get the most effective press release for your company.