Web3 Press Release vs Influencer Marketing — What’s Better in 2025?

Summary

This blog breaks down the key differences between Web3 press releases and influencer marketing in 2025 — helping you decide which is better for your crypto, NFT, or DeFi project. While influencer marketing offers short-term hype, Web3 press releases deliver long-term visibility, credibility, and SEO power. The smart move? Use both — start with press to build trust, then amplify with influencers. Learn how to balance both for maximum ROI.

✍️ Web3 is not just about technology—it’s also about governance. Our guide on Web3 DAOs explains how decentralized organizations allow communities to make collective decisions without traditional hierarchies.

So you're working on a Web3 project and wondering how to get the word out — should you go with a Web3 press release or influencer marketing?

You’ve probably seen other projects get big attention overnight thanks to influencers. On the other hand, you’ve also seen successful launches featured on CoinDesk or CoinTelegraph. Both options are popular — but which one actually delivers value in 2025’s crowded Web3 space?

This blog breaks it all down for you. You’ll get a side-by-side comparison of Web3 press releases and influencer marketing — based on reach, trust, cost, and real-world results. If you're looking to grow your Web3 startup, raise funding, or launch an NFT or token — this post is your clarity checkpoint.

Understanding Web3 Press Release Services in 2025

Press releases might sound old-school, but in Web3? They’re far from outdated. In fact, Web3 PR services have evolved into powerful launch tools — helping projects gain instant trust, visibility, and investor interest.

Here’s what you need to know:

What Is a Web3 Press Release, and Why Does It Matter Now?

A Web3 press release is an official news story about your project, published on reputable crypto media platforms like CoinDesk, CoinTelegraph, CryptoSlate, or Binance Feeds. It's not just about announcing something — it's about showing legitimacy to an audience that’s skeptical by default.

In 2025, credibility = currency. And press releases offer that, especially when placed on media outlets users trust.

What a Good Web3 PR Service Should Include

If you're using a Web3 PR service, it better offer more than just copy-paste distribution. Look for:

• ✅ Targeted Web3/crypto media placement
• ✅ Speedy turnaround (within 48-72 hours)
• ✅ Options for CoinDesk, CoinTelegraph, Binance Feeds, etc.
• ✅ Clean formatting, backlinks, and follow-up analytics
• ✅ Optional press release writing (not just publishing)

This isn’t some Fiverr gig. If your PR service doesn’t offer these, you’re wasting time.

Web3 News Wire: A Powerful Distribution Platform

If you want premium press release placement without overpaying agencies, check out Web3 News Wire. It’s a platform designed for crypto and blockchain founders who want visibility without fluff.

With Web3 News Wire, you can:

• Submit to top sites like CoinDesk, CoinTelegraph, and CryptoSlate
• Get listed on Binance Feeds for fast hype
• Track performance, backlinks, and traffic
• All without needing an overpriced PR agency🔗 Your project deserves attention. Start here.

The State of Influencer Marketing for Web3 Projects in 2025

Influencer marketing in the Web3 world? It’s still massive — but not as straightforward as it used to be. In 2025, most Web3 audiences have become more skeptical, and attention spans are shorter than ever. If you're thinking of hiring a KOL (Key Opinion Leader) or Twitter/X influencer to push your project — you need to know how this game works today, not three years ago.

Let’s break it down:

What Is Web3 Influencer Marketing and How Does It Work?

In simple terms, it’s when crypto influencers promote your project on platforms like:

• X (Twitter): Still the #1 spot for crypto hype
• YouTube & TikTok: Great for long-form or demo content
• Telegram & Discord: More community-based but great for conversion

It usually comes in forms like:

• Shoutouts
• AMA sessions
• Sponsored threads or “guerilla-style” mentions

But here's the catch: not all followers are real, and not all hype leads to results.

Pros and Cons of Using Influencers for Web3 Launches

Let’s keep it real. Influencers can drive fast awareness, but they also come with major red flags if you’re not careful.

Pros:

• 🚀 Quick exposure — often in minutes
• 🧠 Perception of credibility (when done right)
• 🔁 Viral potential if the influencer is trusted

Cons:

• ⚠️ Many fake followers or bot accounts
• 💰 High prices — with zero guarantee of ROI
• ⛔️ Audience burnout — people scroll past “paid” content now

If you're launching your first token or NFT, you don’t want to blow your budget here unless the match is spot-on.

How Influencer Prices Have Changed in 2025

The market's matured. In 2021–2022, you could book a decent crypto influencer for $200–$500. In 2025?

• Expect to pay $2K to $10K for a mid-tier X post
• Some charge by impressions or engagement
• Many gate their audience — requiring whitelist buy-ins or multi-post packages

If you're on a tight budget, influencer marketing might feel like gambling. That’s why press releases have made a huge comeback — more affordable and way more trackable.

Web3 Press Release vs Influencer Marketing — Side-by-Side Comparison

Both Web3 press releases and influencer marketing are tools — but they work very differently. If you’re confused about where to invest your time and money, this section will help you make the smart call.

🔸 Reach and Visibility — Who Wins?

Web3 Press Releases:

 Your project can land on top-tier media like CoinDesk, CoinTelegraph, Binance Feeds — the kind of exposure that lasts. Plus, it gets indexed on Google, which means long-term visibility.

Influencer Marketing:

 Great for quick spikes. A single shoutout from a big X (Twitter) influencer can flood your site with traffic — for a few hours. But then… it’s gone.

💡 If you want lasting reach, go with press releases. If you need fast buzz, influencers might work.

🔸 Trust and Brand Perception

• Web3 Press Releases: There’s something about seeing a project featured on CoinDesk or CryptoSlate that builds instant trust. These platforms vet what they publish — which gives your project built-in credibility.
• Influencer Marketing: Everyone knows it’s paid. And in 2025, audiences are more cynical than ever. Unless the influencer is truly respected in the space, it may even backfire.

💡 Press = Trust. Influencers = Hype (sometimes).

 👉 Want trust? Start with PR here.

🔸 ROI and Measurable Results

Web3 Press Releases: You get measurable metrics — traffic, clicks, SEO value, backlinks. A single press release can keep driving traffic for weeks or months. Plus, you can use it as a link in your pitch deck, emails, etc.

Influencer Marketing: It’s harder to track. You may get traffic… or nothing. There’s rarely a report. And once the influencer posts, you’re at the mercy of the also gods.

💡 If you want data and reporting, press releases are the clear winner.

Bottom Line?

 You’re not just buying exposure — you’re building your brand. And in 2025, when Web3 scams are still around, credibility matters more than ever.

🔗 Want a PR option that works without draining your marketing budget?

So… Which One Should You Choose for Your Web3 Project in 2025?

Let’s keep it honest — there’s no one-size-fits-all. The better choice depends on your project goals, budget, and timeline. But here’s a guide to help you decide:

🔸 When to Use Web3 Press Releases

Go for a Web3 press release when you need:

• ✅ Credibility fast — Investors and users trust CoinDesk/CoinTelegraph
• ✅ Long-term visibility — SEO, backlinks, and Google indexing
• ✅ A clean narrative — Tell your story your way, no middleman
• ✅ Professional perception — Looks great in investor decks and funding emails

Launching a new DeFi protocol, NFT drop, or fundraising round?

🔸 When to Use Influencer Marketing

Use influencers when you’re aiming for:

• ⚡️ Short-term hype
• 💬 Community buzz on X, Telegram, or Discord
• 👀 Younger, meme-driven audiences
• 🎯 A product that benefits from demos or quick walkthroughs

Just remember: choose influencers with real engagement — not just inflated followers.

🔸 The Winning Combo: Use Both, But Strategically

Here’s what smart projects are doing in 2025:

1. Start with a press release — Build trust and get listed on Google
2. Follow with influencer pushes — Drive eyeballs to the press release or landing page
3. Retarget your traffic — Use Web3-friendly ad platforms to stay top-of-mind

Think long-term brand, not just one-shot hype.

Both channels have power — but they play different roles. If you want lasting visibility and credibility, Web3 press releases are your foundation.

And with Web3 News Wire, you can publish to premium platforms like:

• CoinDesk
• CoinTelegraph
• CryptoSlat
• Binance Feeds

All without hiring an expensive PR agency.

👉 Ready to give your project the exposure it deserves?

 Submit your Web3 press release now

💡 Curious how to measure the actual ROI of a blockchain press release?

Check out this guide →

Frequently asked questions

What is the difference between a Web3 press release and influencer marketing?

A Web3 press release is a professionally written announcement distributed on crypto media platforms like CoinDesk or CoinTelegraph to build trust and visibility. Influencer marketing, on the other hand, uses personalities on X (Twitter), YouTube, or Telegram to generate buzz through direct engagement with their followers.

Are Web3 press releases still effective in 2025?

Yes — more than ever. In 2025, with the rise in scams and project fatigue, audiences look for credibility. A press release published on trusted outlets builds long-term trust, improves SEO, and adds weight to investor or user communications.

Does influencer marketing still work for crypto projects?

It can, but it’s riskier now. While influencers can create quick hype, many have fake followers or low engagement. It’s essential to vet influencers carefully and align them with your project's niche for any real impact.

Which is better for a Web3 project with a limited budget?

Web3 press releases often offer better value for money. They provide measurable results, permanent online presence, and help build authority. Influencer marketing may be flashier, but it’s usually more expensive and harder to track.

Can I use both influencer marketing and Web3 press releases together?

Absolutely. A strategic combo works best: start with a press release to build trust and visibility, then use influencers to drive targeted traffic to your announcement or landing page. It’s the smart way to get both authority and engagement.